The Death of Local Media (Insider 226)
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 04/13/2025
The Best Merch for Fans (Insider 232)
Build a Big Podcast - The Marketing Podcast for Podcasters
A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion”...
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Embrace the Enemy (Insider 231)
Build a Big Podcast - The Marketing Podcast for Podcasters
Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain...
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The First 10-Minutes of Your Podcast (Insider 230)
Build a Big Podcast - The Marketing Podcast for Podcasters
How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden...
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The Darkside of Influencers (Insider 229)
Build a Big Podcast - The Marketing Podcast for Podcasters
Media responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover the subtle move that makes powerful people beg to work with you The sinister...
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The Death Clock (Insider 228)
Build a Big Podcast - The Marketing Podcast for Podcasters
How China tariffs could impact your gear, viral death clock promotions, smarter cross-promotion strategies, storytelling upgrades, and the hilarious bad podcast guest action figure in this episode of Build a Big Podcast ... Why You Should Listen Why China’s tariff hike could quietly kill your podcast dreams unless you act now The death clock trick: what you can learn from a “dark” graphic to make your show go viral (and build your email list) Five storytelling secrets that hook listeners so they crave every episode (and beg for more) Why your competitors want you to...
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5 "Rules" for Great Podcast Artwork (Insider 227)
Build a Big Podcast - The Marketing Podcast for Podcasters
Late-night recording realities, must-know rules for standout podcast artwork, creative promo ideas, and lessons from HBO's production magic in this episode of Build a Big Podcast ... Why You Should Listen The 5 unbreakable rules for podcast artwork that hook strangers and make your show impossible to ignore (break these rules and watch your show disappear into oblivion!) Why putting your face on your podcast art could be the #1 mistake crushing your downloads—even if you think you’re famous in your niche! How to create irresistible, thumb-stopping visuals—no art degree, big budget,...
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The Death of Local Media (Insider 226)
Build a Big Podcast - The Marketing Podcast for Podcasters
David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters in this episode of Build a Big Podcast ... Episode Topics How to protect your podcast's brand from being hijacked (or even stolen) What is authenticity in podcasting? Not what most people think ... Using AI to decode your audience? You should. Local media is dying. This is an opportunity for podcasters! How to embrace your authentic voice ... really Podcasting shortcuts you can use to simplify your...
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55% of Women Hate This Podcast (Insider 225)
Build a Big Podcast - The Marketing Podcast for Podcasters
David Hooper shares tips for podcasters on filling unused ad space with public service announcements, using tools like Zoom's PodTrak 2, and automating episode notes and social media, all aimed at growing your podcast audience and monetizing your content in this episode of Build a Big Podcast ... Episode Topics Transform Your Podcast with Public Announcements USB Mic Innovations From College Radio to Podcasting: Leveraging Old Techniques for Modern Success Boost Podcast Growth and Income with Proven Marketing and Production Tips Affordable Podcasting: Create Great Content with Just...
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Gen Z Wants Audio Podcasts (Insider 224)
Build a Big Podcast - The Marketing Podcast for Podcasters
Learn how to harness the power of audio to grow your podcast audience, connect with Gen Z listeners, and drive engagement with effective storytelling and marketing strategies in this episode of Build a Big Podcast ... Episode Topics Video vs. Audio Podcasting Marketing for Podcasters Gen Z's Audio Preferences Podcast Monetization Strategies Storytelling Techniques Tools for Podcast Production Editing in Podcasting You want these links ... See for personalized podcast growth assistance Episode Timestamps 03:06 Podcast Growth and Monetization Guide 08:11 Boost Podcast Reach...
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The Podcasting Treadmill (Insider 223)
Build a Big Podcast - The Marketing Podcast for Podcasters
David Hooper dives into strategies for podcast success, highlighting the balance between quality and quantity, the dangers of the "podcasting treadmill," and tips for boosting engagement and finding your voice as a podcaster in this episode of Build a Big Podcast ... Episode Topics Enhancing radio voice with cardio Importance of practice and confidence The podcasting treadmill explained Focusing on quality over quantity Engaging podcast titles Alternatives to Mailchimp Power of community and meetups You want these links ... See for personalized podcast growth...
info_outlineDavid Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters
in this episode of Build a Big Podcast ...
Episode Topics
- How to protect your podcast's brand from being hijacked (or even stolen)
- What is authenticity in podcasting? Not what most people think ...
- Using AI to decode your audience? You should.
- Local media is dying. This is an opportunity for podcasters!
- How to embrace your authentic voice ... really
- Podcasting shortcuts you can use to simplify your production
- Are you in control your podcast's narrative?
Why You Should Listen
- Why chasing authenticity could be your downfall in podcasting!
- The deceptive world of social media and how to see through the smoke and mirrors!
- How to be truly transparent without bragging about being transparent!
- Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!)
- Use the death of local media to grow your audience!
- AI knows who listens to your podcast – do you?
- Is your podcast missing its true audience? AI will let you know ...
- Indian accents to American in seconds – a controversial new AI tool explained!
- Radio voices are dead? What listeners want now ...
- Michelle Obama’s bold podcasting move: Did she just wipe out an indie podcast brand?
- How big businesses hunt indie podcast ideas!
- Myth debunked: You don’t need a professional studio to have a killer podcast!
- What listeners actually want to hear from your podcast!
- Why your podcast shouldn't just copy the big guys, and what to do instead!
You want these links ...
- Subscribe to Build a Big Podcast
- See Big Podcast AMP for personalized podcast growth assistance
Episode Timestamps
- 00:00 Podcast Growth Tips
- 04:09 Editing Enhances Message Clarity (and Attracts Listeners)
- 08:21 How to Maximize Local Impact with Podcasts
- 10:59 AI Tools for Podcasters
- 15:35 "Radio Voice Bias" and AI Tool's to Change Your Accent
- 17:25 Celebrity Podcasts are Overshadowing Indies
- 22:20 How to Protect Your Podcast Brand
- 23:17 DIY Trademark Tips and Podcasting Insights
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 226 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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