Building Smarter With Science
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Marcy Tyler the director of building science for Tremco Construction Products Group, to discuss the world of building science. Marcy will share what building science is, why it matters and how it’s transforming the way buildings are constructed, tested and maintained. Heidi and Marcy will talk through the essential knowledge contractors and manufacturers need to create resilient, high-performance structures. Explore the cutting-edge testing techniques used in Tremco's lab and what’s coming next, including exciting...
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Leveraging Reviews for Commercial Ecommerce Success
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In this Roofing Road Trips®, Karen Edwards sits down with Ken Kelly to discuss the transformative power of technology in contracting. The duo will explore why technology is crucial for success, how it influences marketing strategies and share key tactics contractors can use to navigate Google effectively for eCommerce success. Ken will discuss the significant role Google Reviews play in shaping building owners’ trust and purchasing decisions, and also compare Google Reviews to other review platforms, helping contractors determine where to focus their efforts. During the episode, we’ll...
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Unpacking the ECA and FEI Group Conference
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Keely Roberts director of Exterior Contractors Alliance (ECA) which is part of the FEI Group to discuss the 2025 FEI / ECA National Conference in San Diego. Roofing and home solutions industries converge to collaborate, innovate and grow at this leading conference being held September 25-27, 2025. Keely unpacks the conference highlights, from economic insights to operational strategies and leadership lessons. Hear how these sessions are shaping the future of our industry and networking opportunities and how you can...
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RCS Influencer Randy Chaffee - August 2025
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This month's question: How can project stakeholders collaborate effectively with all parties including manufacturing, distribution and other trades to reduce miscommunication and ensure seamless project execution? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SourceOneMarketing...
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From Bottlenecks to Blueprints
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In this Roofing Road Trips® episode, Karen Edwards is joined by Lynsey Hull of Tyelus to look at how strategic process architecture can expose the pain points that quietly drain profit in roofing companies. They will walk through how interviews and workflow mapping reveal bottlenecks, redundancies and gaps between departments. They also navigate how those findings become the blueprint for clear step-by-step systems that field crews and office teams can follow regardless of size; turning chaos into consistent results and revenue growth. If you need practical, scalable fixes rather than quick...
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Celebrating Excellence With Historic Wins
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In this Roofing Road Trips® episode, Heidi Ellsworth sits down with Sarah Sutton-Shouse to celebrate Raincoat Roofing’s remarkable achievements at the 2025 International Roofing Expo (IRE). The company has made history by securing two prestigious awards: the MVP Best of the Best Award and the NWIR Rising Star Award. Sarah has also been nominated for the 2025 North American Female Roofing Professional of the Year. Join them as we dive into the stories behind these accolades. Learn more about their journeys into roofing, Raincoat Roofing's culture of innovation and how these two trailblazing...
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Women-owned Businesses are Changing the Industry
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In this empowering episode of Coffee Conversations, sponsored by QXO, we spotlight women leading the charge in the roofing industry. From overcoming challenges to building thriving businesses, these women-owned companies are reshaping what leadership and innovation look like in a traditionally male-populated field. Join host Heidi J. Ellsworth and a panel of inspiring female roofing professionals as they discuss their journeys, the impact of mentorship, the importance of visibility and how technology and partnerships with companies like QXO are helping them scale and succeed. Whether you’re...
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Restore with What?: Silicones & Acrylics
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In this episode of Roofing Road Trips®, Karen Edwards sits down with TJ Flick and Jay Mitchell from Progressive Materials to explore the nuances between two popular roof restoration coatings. With so many options on the market, knowing the difference between silicone and acrylic systems is critical for making the right call on any project. TJ and Jay break down the key distinctions between the two, discuss how environmental factors and budgets come into play and share how contractors can evaluate which system makes the most sense for their climate and customer needs. Whether you're new to...
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Attic Breeze vs. Cardinal, which one is the right one?
RoofersCoffeeShop
In this Roofing Road Trips® episode, Karen Edwards is joined by John Theede to explore the differences between Attic Breeze and Cardinal attic fan systems. Listeners will learn how microclimates, roof types and materials play a crucial role in selecting the right fan. From housing durability to solar panel efficiency, John breaks down what contractors need to know as they bring these choices to their customers. Whether you're in an atypical environment, on an unusual-sized roof, or installing a unique covering, this episode helps you match the right solar attic fan to the right conditions,...
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ReadySlate Reimagined for Real Roofers
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Morgan Cathey from ReadySlate to explore how contractor feedback shaped their latest product innovations. From shortening panel lengths for easier handling to replacing asphalt with a more durable, plastic-like backing, ReadySlate refined every detail with installer experience in mind. By staying closely connected to the field, they enhanced performance in areas like heat resistance, wind-driven rain protection and slate adhesion — resulting in a product that’s more intuitive, efficient and resilient. Listen in as they...
info_outlineIn this Roofing Road Trips® episode, Karen Edwards is joined by Chad Paris of Attic Breeze to discuss the benefits of offering multiple attic ventilation options to deliver the right system for each home that can maximize roofing system performance. Hear from an expert on how diversifying product options can help contractors stand out in a crowded market and what value additional offerings can bring when it comes to showcasing expertise. They also dive into what to look for when determining which products to include in their selection and how offering different solutions to attic ventilation can increase homeowner satisfaction. Large or small, square or circular, one thing is clear – attic fans blow more than just hot air.
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