311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 05/07/2025
376 What Should I Call This? How to Name Farm Products (So That They Sell)
My Digital Farmer | Marketing Strategies for Farmers
Could changing one word on a sign or product listing make a product sell better? Last week at our Farmer's Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other. Then one of our volunteers made an observation: “I wonder if it's the name.” That comment made me think, "Oh I've got to do a podcast about this!" Because as farmers, we often name our products based on what we call them -- i.e. the variety in the seed catalog, the technical name of the cut, or whatever makes...
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375 The Five Transformations Farmers Really Sell
My Digital Farmer | Marketing Strategies for Farmers
What if your customers aren't actually buying your vegetables? In this episode, Corinna shares a personal story from her son's Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming. If you've ever struggled to know what to say in your emails, on your website, or in your social media posts, this episode will help you uncover the deeper reason people choose to buy from your farm. Eventually all business owners realize that customers don't buy products... they buy the life those products help create. You'll learn how to identify the...
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374 Behind the Launch: How Farmer's Bag Toledo Went From Idea to Sold Out
My Digital Farmer | Marketing Strategies for Farmers
How do you go from a random idea... to selling out a brand-new food access program in just a few days? In this episode, I'm pulling back the curtain on the complete behind-the-scenes story of launching The Farmer's Bag Toledo. You'll hear how one unexpected meeting planted the seed, how the right partnership changed everything, why we chose to beta test instead of trying to make it perfect, and all the practical work that happened behind the scenes -- from pricing and logistics to technology, funding, naming, messaging, and launch strategy. If you've ever had an idea sitting in your notebook...
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373: The 7 Essential Offers Every Farm Business Needs
My Digital Farmer | Marketing Strategies for Farmers
Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that. Yet many farm businesses unknowingly expect one offer to do exactly that. In this episode, I introduce a simple framework that completely changed the way I think about marketing: The Offer Portfolio. Instead of relying on one offer to attract new customers, create first-time buyers, build loyalty, increase order value, and generate referrals, you'll discover the 7 essential offers every farm business should consider -- and the unique role each one...
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372 Dealing with Dread: The Hidden Marketing Obstacle That's Keeping Farmers Stuck
My Digital Farmer | Marketing Strategies for Farmers
Have you ever found yourself putting off the very marketing task that could help your farm grow? Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page. You know it needs to get done... but every time you think about it, you feel that heavy sense of dread. In this episode, I share a personal discovery that is challenging the the way I think about procrastination, marketing, and business growth. After catching myself avoiding two important projects this month, I realized something surprising: I wasn't avoiding the work. I was avoiding the...
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371 Re-Broadcast: Use This Weekly Checklist to Sell More at the Farmer's Market
My Digital Farmer | Marketing Strategies for Farmers
This podcast is for all of you who go to farmer's markets!! This episode is a rebroadcast! I first recorded it two years ago, and I decided to share it again, because it needs repeating! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here's a fact: You're going to sell more at the farmer's market if you do a little bit of preparation in the sales strategy department. In this episode, I'm sharing my checklist of "things to make sure you do" before you hop into the truck and head to market. Things like: create a weekly special...
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370 Finding the Friction That's Costing You Sales
My Digital Farmer | Marketing Strategies for Farmers
Every farm has friction. The question is… can you see it? Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every business—often in places we've become blind to because we know our own systems so well. The good news? You don't have to eliminate every point of friction to see results. Sometimes removing just one obstacle can make a meaningful difference. In this episode, I'll introduce you to the concept of becoming a Friction Detective. Together, we'll explore the most common places friction hides in a farm business, the questions you...
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369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything
My Digital Farmer | Marketing Strategies for Farmers
What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth. And that can lead to some very bad marketing decisions. In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world -- i.e. whether they came from a Facebook ad, a farmers market, a farm tour, a referral, or a lead magnet. You'll learn how to calculate EPL, why it's different from Cost Per Lead, and how it can help you decide which marketing...
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368: How to Prioritize Your Farm Marketing When Time Is Tight
My Digital Farmer | Marketing Strategies for Farmers
One of the questions I hear all the time from farmers is: "What marketing channel should I focus on?" Or: "If I only have a few hours a week, what's the minimum marketing I need to do?" But I think that's the wrong question. The real question is: Where should I invest my limited marketing time so it creates the biggest impact? In this episode, I share a simple framework to help you decide where your marketing time should go based on the three metrics that actually drive farm revenue: customer count, average order value, and order frequency. We'll talk about the four places marketing time...
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367: Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats
My Digital Farmer | Marketing Strategies for Farmers
What happens when you launch an offer that seems like a no-brainer... and nobody buys it? In this episode, you'll listen in on a real coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months of promotion. As we dug into the problem, we uncovered a lesson that applies to every farm business: Not every offer is the right first offer. Many farmers assume that if an offer isn't selling, the offer itself must be flawed. But sometimes the real issue is where that offer sits in the customer...
info_outlineMay 7, 2025
Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it?
This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didn’t happen overnight.
Stacie’s journey is full of hard-won lessons: from hiring her first coach, to outsourcing hog production, to finally letting go of the fear that held her back from charging what her work is truly worth. She shares the real story of what it takes to step out of a scarcity mindset and step into profitability—without apology.
🎧 Whether you sell meat, veggies, or any farm product, this episode is a must-listen for anyone who wants to shift their mindset, get clear on pricing, and build a business that lasts.
Meet Today's Podcast Guest: Stacie Edwards
Stacie is the owner and farmer at Edwards Family Farms in Nebo, North Carolina, where she and her husband raise high-quality pasture-raised chicken, pork, and beef. She’s passionate about regenerative farming, transparency, and helping busy families trust their food by knowing their farmer. Alongside running the farm, Stacie mentors other farmers on how to understand the value of their products and price them sustainably—so they can build profitable businesses that last.
To learn more about Stacie and her farm (or to reach out to her for consulting services), visit her website: https://edwardsfamilyfarmsnc.com/
==> Facebook page for Edwards Family Farms
==> Instagram Page for Edwards Family Farms
==> Check out Stacie's Local Line online storeto see all the categories of products she created! Test this idea on your own store and see if it brings in more sales (or causes overwhelm and decision fatigue. I suspect you will sell more!)
Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
- 📆 Creating a promotion calendar that drives consistent sales
- 🛠️ Setting up & optimizing your Google Business Profile
- 📧 Writing high-converting emails (nurture, promotions, onboarding)
- 🗣️ Collecting & using customer testimonials effectively
- 🔍 Auditing & improving your sales funnel
- 💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
==> Follow me on Instagram: @mydigitalfarmer
==> Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
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