2061: Right Message, Wrong Time, Part 1
The Level 10 Contractor Daily Podcast
Release Date: 04/30/2025
2195: TBT: Home Show Strategies and Big Bill
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’ve pulled out one of Rich’s old “Open Forum Webinars” where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment there. Rich gives her plenty of good advice, including a couple of his favorites: sweepstakes, and the big bill.
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Operation Lead Surge
The Level 10 Contractor Daily Podcast
In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable marketing tactics, this conversation is your intel briefing for building a lead-generation system that works like clockwork.
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2192: Entrepreneurship 101: What Do You Want To Be When You Grow Up?
The Level 10 Contractor Daily Podcast
This episode is the first in a series of 3 talks that Rich gave and recorded at a recent conference he spoke at. Instead of focusing on marketing, he instead decided to focus on what it takes to be successful as an entrepreneur. Today’s episode is Entrepreneurship 101.
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2192: 5 Ways To "Wall Drug" Your Prospective Customers
The Level 10 Contractor Daily Podcast
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… We’re going to visit Wall Drug… that middle-of-nowhere tourist trap somewhere in South Dakota that has a million billboards that try to coax you to stop and buy a doughnut or look at their dinosaurs. If that all sounds weird, just listen to podcast #576 from April 6, 2021. Bottom line, we’re here today to talk about different ways to hit people over the head with a message a million times–in a really compact timeframe… to enhance the likelihood of said messages being seen and...
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2191: You're Doing Love Wrong
The Level 10 Contractor Daily Podcast
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
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2190: Topic Showcase: Online Reviews
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about online reviews. Everybody knows that online reviews are super duper extra important, right? Well then why do we see so many contractors and so many websites that either don’t have any at all… or just sort of tack them on as a little extra thing, almost as an afterthought? Today, we talk about the importance of social proof when convincing prospects to buy from you as opposed to buying from anyone else, specifically...
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2189: Sales Leadership: How to Flip The 80/20 Rule in Your Favor
The Level 10 Contractor Daily Podcast
Rich interviews Chuck Thokey of Top Rep about scaling remodeling companies through stronger sales leadership and coaching. They discuss shifting from owner-driven sales to professional teams, proactive versus reactive management, modern training methods, and Top Rep’s innovative AI sales simulator that sharpens skills, boosts closing rates, and drives growth.
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2188: TBT: Why Proximity Mailers Don't Work, And How To Fix Them
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said “we’re in your neighborhood.” Suffice it to say, he wasn’t thrilled with that, so he gave them some advice as to what might work better.
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2187: Easy & Inexpensive Way To Significantly Increase Repeat & Referral Business
The Level 10 Contractor Daily Podcast
This discussion with the founder of gFour marketing, Brian Kaskavalciyan, is all about how to use follow up emails, texts, and mailers to MASSIVELY increase repeat & referral business. Rich gets really worked up about this… and at the end, he basically says you are, well, stupid… if you don’t take Brian up on his services. That’s a bold claim… take a listen to see what that’s all about!
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2186: An Amazing Online Resource for Roofers and Other Contractors
The Level 10 Contractor Daily Podcast
Rich interviews Heidi Ellsworth, founder of Roofer’s Coffee Shop, an online community for contractors. They discuss its evolution from classifieds to a multimedia hub offering podcasts, webinars, articles, directories, and forums. Heidi also shares insights on women in roofing, industry innovation, and expanding into specialized “coffee shop” platforms.
info_outlineRich covers some foundational marketing concepts that are important if you REALLY want to understand the psychology of marketing.
Listen for part 2 on May 21, 2025!