why your network is your secret list building weapon
The Email Sound Booth with Liz Wilcox
Release Date: 05/19/2025
friday affirmations: black friday sales
The Email Sound Booth with Liz Wilcox
Black Friday is coming—and it’s time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you’re nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell. Episode Highlights Why Black Friday deserves your excitement and energy The mindset shift from “I’m spamming” to “It’s my responsibility to sell” ...
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why funnels don’t work the way they used to
The Email Sound Booth with Liz Wilcox
Funnels used to feel like magic—you’d write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the “set it and forget it” model doesn’t cut it anymore, what to do instead, and how to actually make funnels work for you—not against you. Episode Highlights Why Liz turned off her own funnel and focused on weekly newsletters instead The importance of knowing your audience and why your list is always evolving How “set it and forget it” funnels can make your business feel cold and outdated Why live...
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addressing the AI elephant in the room
The Email Sound Booth with Liz Wilcox
In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone’s asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn’t replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice. Episode Highlights Liz’s honest confession: she doesn’t use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics. The story behind...
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writing emails that sell
The Email Sound Booth with Liz Wilcox
Hey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We’re breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you’ve ever worried about being “salesy” or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo! Episode Highlights The real reason just pumping out sales emails isn’t enough—plus, what you actually need to build relationships that...
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get the maximum results from your email list by doing these four things!
The Email Sound Booth with Liz Wilcox
Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you’re anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁♀️ This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We’re talking:...
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friday affirmations: entrepreneurship got you feeling overwhelmed?
The Email Sound Booth with Liz Wilcox
Hey, y’all! Liz here, and oh boy, if you’ve been drowning in perfectionism or totally overthinking your business moves lately (🙋♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it’s been THAT week), and settle in. This one's designed to get you hyped for your weekend, feeling confident and totally refreshed about your business. Episode Highlights Affirmations Galore: Liz walks us through a lineup of Friday affirmations straight from her own entrepreneur...
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infusing voice into email
The Email Sound Booth with Liz Wilcox
After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you. Episode Highlights Liz’s reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone. ...
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*SALES EMAIL SUMMIT* Lizzy Goddard –using audience feedback to make bank in affiliate commissions
The Email Sound Booth with Liz Wilcox
Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she’s sent in the past year. And spoiler: It’s not even for her own offer. We’re talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful...
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*SALES EMAIL SUMMIT* Melquea Smith– finding my first founding members
The Email Sound Booth with Liz Wilcox
What’s up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children’s book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who’s ever tried to sell something before it felt “ready.” (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building “in public,” and leaning all the way into authenticity (even using that “eye-lips-eye”...
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*SALES EMAIL SUMMIT* Andréa Jones – getting personal to connect with your audience
The Email Sound Booth with Liz Wilcox
Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who’s all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a “Mama Olympics” moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit...
info_outlineIn this value-packed and story-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why your network is the most powerful tool for building your email list. Through real-world examples and collaborations with creators like Brock Johnson and Nina Clapperton, Liz breaks down how connections can skyrocket growth faster than any ad or algorithm ever could
Episode Highlights:
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The Magic of Instant Trust Transfer
Borrow credibility from your biz besties! When someone shares you with their audience, you get instant trust points. (Think freebie swaps, JV webinars, and all that jazz.) -
Warm Leads On Tap
Ditch cold pitching—networking gives you warm leads who are already looking for what you offer. Collaborate to connect with problem-aware folks who want your solutions. -
Opportunities You Can’t Google
The best gigs come through connections, not search engines. From speaking spots to top-secret bundles and referral goldmines—your network unlocks them all. -
Faster Growth, Less Effort
Forget grinding 24/7—one DM or collab can get you way further than hours of ads and endless Reels. Real talk! -
Momentum That Compounds
Relationships are like email list investing—collab once, and it can keep paying off for literal years. More visibility, brand buzz, and surprise opportunities await (trust me). -
Special Announcement
Heads up! We’ve got a List Building Challenge focused on networking and collabs coming up June 2-4, 2025. Mark your calendars, fam.
Key Takeaways
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Networking multiplies trust: Borrowing credibility accelerates conversions and signups.
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Collaborate strategically: Work with people who serve similar — not identical — audiences.
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Relationships > algorithms: You can’t Google your next opportunity; you build it through people.
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Say yes to connection: One conversation can lead to multiple growth opportunities.
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Play the long game: Every relationship compounds into long-term momentum.
Links and Resources
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here