The Email Sound Booth with Liz Wilcox

For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.

Friday Entrepreneur Affirmations: Networking 05/23/2025

Friday Entrepreneur Affirmations: Networking Hey hey, Email Fam! Welcome back to The Email Sound Booth! It’s ya gal Liz Wilcox here, and you are in for an affirming, feel-good ride in episode 141. If you’ve ever felt a little *weird* about networking or worried you’re too “asky” when you reach out to people, today’s episode will change the game for you. Grab your coffee, sit back, and get ready to start viewing collaboration as the superpower it really is! ✨ **Networking Without the Ick!** Liz shares her personal journey of how collabs and networking (yes, even for us awkward folks) are really what moved the needle in her biz. Forget the image of greasy handshakes and forced small talk! 🔑 **Mindset Shift** Get ready to bust the myth that networking is sleazy. You’re not just “taking”—you’re building something *together*. Liz drops some seriously uplifting affirmations to help you step into your value. 💥 **Affirmations for Entrepreneurs** From “I bring value to every conversation” to “My next breakthrough could be one conversation away,” Liz leads you through affirmations to banish imposter syndrome and help you take pride in your weekly wins. Don’t forget to journal on the ones that make you pause! 🎉 **Upcoming List Building Challenge** While this episode is definitely NOT a sales pitch, Liz gives us a sneak peek of her upcoming Networking for Collabs List Building Challenge happening June 2-4. (And yes, it’s still all about YOU, not just the hustle.) That’s a wrap for this week, friends! Remember: your best looks different every day, and those nervous DMs you’re about to send? They could be the key to your next big breakthrough. Listen again or skip to 1:50 for the affirmations if you need that quick boost. Stay proud of those bricks you’re laying, stay open to connection, and remember—Liz Wilcox is rooting for ya, every step of the way! 💖 Catch you in the next episode! — A fellow business owner who's all about good vibes and great collabs /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36630450

3 easy collabs you can set up in 30 days 05/22/2025

3 easy collabs you can set up in 30 days Yo, fellow go-getters! Welcome back to The Email Sound Booth with Liz Wilcox, where we keep biz collabs simple, action-focused, and *actually* doable. If you’re looking to take your business from “kinda real” to “OMG, yes, this is LEGIT”—you’re in the right place. Today, Liz drops her top 3 easiest collab ideas you can set up in less than a month (honestly, you could bang ‘em out this week if you’re feeling spicy). Episode Highlights **No-Fluff Collab #1:** Build a “Top 5 Creators” or “Top 10” webpage featuring you and a crew of niche-adjacent pals. Throw in headshots, links, freebies, why-your-audience-cares—and everyone shares it across their lists/socials. It’s like a kindergarten version of a bundle, but way less headache, way more exposure. **Co-Hosted Live Sessions:** Join forces with someone in your lane for a live session on Facebook, Instagram, or even pre-recorded—teach something cool, support their launch, or just hang. (Liz shared her faves from collabing with folks like Brock Johnson and Christina Lenkowski!) Bonus: Get new emails, followers, and warm leads just by showing up on someone else’s turf. **Lead Magnet/Freebie Swaps:** Literally email your list about their freebie, they do the same for yours. No tech headache, no setup drama. Just network *across* (not up) with biz buds with similar audiences and boom—both of your email lists suddenly look twice as big. **Big Reminder:** You don’t have to slide into Oprah’s DMs for collabs. Start with people in your own circle or those at a similar level. The magic is in the mutual support (and the much easier wins). **The List Building Challenge:** Mark your calendars! The Networking for Collabs List Building Challenge drops for $33 on May 26th, happening June 2nd, 3rd, and 4th. Special guest Lindsay Johnson (The Radical Connector!) will show you the ropes for networking *specifically* for collabs. And that’s a wrap, friend! Remember—collabs don’t have to be a huge production. Try one (or all) of these this month and watch your biz (and your network) level UP. And as always, you’re awesome, I’m Liz Wilcox, and I’ll catch you on the next episode. High fives and happy collabing! -Liz P.S. Keep your eyes peeled for all the deets on the upcoming challenge—don’t miss it! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36630235

get the most email subscribers from your collab by doing this 05/21/2025

what to say when pitching a collab 05/20/2025

why your network is your secret list building weapon 05/19/2025

why your network is your secret list building weapon What’s up, Email Fam?! Liz Wilcox here, and today we’re spilling the tea on THE most underrated powerhouse for growing your email list: your network. That’s right—the people you know are your not-so-secret weapon, and I’m breaking down exactly why relationships are the hack you’ve been looking for. If you want that email list to grow with less hustle and way more ease, this one’s for you. Episode Highlights: The Magic of Instant Trust Transfer Borrow credibility from your biz besties! When someone shares you with their audience, you get instant trust points. (Think freebie swaps, JV webinars, and all that jazz.) Warm Leads On Tap Ditch cold pitching—networking gives you warm leads who are already looking for what you offer. Collaborate to connect with problem-aware folks who want your solutions. Opportunities You Can’t Google The best gigs come through connections, not search engines. From speaking spots to top-secret bundles and referral goldmines—your network unlocks them all. Faster Growth, Less Effort Forget grinding 24/7—one DM or collab can get you way further than hours of ads and endless Reels. Real talk! Momentum That Compounds Relationships are like email list investing—collab once, and it can keep paying off for literal years. More visibility, brand buzz, and surprise opportunities await (trust me). Special Announcement Heads up! We’ve got a List Building Challenge focused on networking and collabs coming up June 2-4, 2025. Mark your calendars, fam. Remember, your network isn’t just a “nice to have”—it’s THE move for next-level, sustainable email list growth. Keep meeting new people, collabing, and doing YOU. Don’t forget to check the show notes for details on the upcoming challenge, and as always: you’re awesome. See ya next episode, friend! Want more email list goodness (and to never miss out on the fun)? Subscribe + stay tuned! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36624365

Friday Entrepreneur Affirmations: Visibility 05/16/2025

Friday Entrepreneur Affirmations: Visibility Hey, hey, business bestie! Liz Wilcox here with another shot of awesome for your Friday—welcome to episode 136 of The Email Sound Booth! If you ever feel a little wobbly about putting yourself out there, today’s your episode. We’re diving head-first into the theme of visibility—yes, that big, sometimes scary V word that every entrepreneur wrestles with. But don’t worry, I’ve got you covered with some quick, feel-good affirmations to power up your confidence and get you ready to share your magic with the world. Here’s what’s inside: ✨ Quickie Confidence Boost — We’re talking five minutes of affirmation goodness that has you feeling lighter and more ready to tackle that inbox or IG post. Repeat after me, friend! ✨ Visibility Without the Vulnerability Hangover — Learn the simple mindset shift that lets you show up for your people without feeling like you’re baring your soul every single time. ✨ Your Message Matters (Even If Your Voice Shakes) — Messy action? We’re here for it! Find out how just showing up (even when you’re not at your “best”) can make all the difference—that’s how you find your people! ✨ Making Money by Being YOU — No need to twist yourself into a pretzel. Liz breaks down why being authentic is your #1 sales strategy and how sharing your value (rather than chasing perfection) is the real money-move. ✨ Pep Talk for the Next 90 Days — These affirmations aren’t just for Friday—they’re your secret sauce for the weekend, the next month, and all those big dreams on your vision board. Love a bite-sized mindset reset? Listen to this one a couple times over (Liz gives big permission to hit that repeat button)! And remember, visibility is not about being perfect; it’s about being helpful. Catch you next episode, Liz P.S. If today’s affirmations made you feel seen, pass this episode along to a fellow entrepreneur who could use a little nudge to step into the spotlight! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36539575

the power of saying no 05/15/2025

two email experiments I’m running right now 05/14/2025

how much is too much launching? 05/13/2025

how to batch newsletters with google docs 05/12/2025

how to batch newsletters with google docs Hey, hey, hey! Liz Wilcox here, your favorite (and accidentally snarky) email marketer, fresh off a writing retreat—and let’s be honest, I didn’t write a single word of fiction. Instead, I did what I do best: actual work, specifically BATCHING newsletter content so I can finally take a dang summer off! In this episode, sparked by a real question in the Email Sound Booth Facebook group, I spill all the juicy behind-the-scenes deets on exactly how I organize, plan, and batch my newsletters. Spoiler: there’s a lot of Google Drive, calendar sleuthing, and me promising myself not to touch my sweater (sorry about those weird desk sounds if you’re an audio purist). Inside This Episode: My no-fluff process for batching content for the whole year (yes, summer vacation is possible, people!) How to set up a Google Drive system for your newsletters and promo emails—folders, docs, the works The weird stuff Patricia (my awesome team member) and I track on the calendar so nothing falls through the cracks (hello, affiliate promos) My step-by-step workflow to plan out content for every single newsletter and special promo in under an hour Why you don’t have to be fancy—you can totally do this with pen and paper if you’re feeling retro A shout-out to batching hacks like using my templates and ChatGPT (you know I love a good shortcut) A quick pep talk if you still have writer’s block and a not-so-humble invite to join my Email Marketing Membership (it’s $9 a month, and it’ll save you from content overwhelm FOREVER) Links & Resources: Need a visual? Watch me do all this in real time at Get my proven newsletter templates, support, and ideas inside the – open 24/7 for your batching needs Join the convo in our (yes, I actually read your questions. Look what happens!) Final Words: Remember: It’s better to be clear than clever (but if you can be both, obviously aim for the stars). Thanks for hanging out with me, you magnificent email nerd! Hit subscribe, tell a friend, and I’ll see you on the next episode of The Email Sound Booth. Stay fun & keep batching, Liz /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36532100

Friday Entrepreneur Affirmations 05/09/2025

Top Performing Email of April 2025 05/08/2025

Top Performing Email of April 2025 Hey hey, inbox heroes! Liz Wilcox coming at you with all the email tea (and maybe a little humble bragging...) for April 2025’s juiciest campaigns. If you’ve ever wanted to peek under the hood of someone’s actual newsletter strategy—numbers, results, real talk—this episode is for you. This week, Liz takes us on a whirlwind tour of her best-performing emails from April, and y’all, it’s a masterclass in not only getting those opens, clicks, and replies, but also making real affiliate sales (we’re talking thousands of dollars from ONE email). Here’s what went down: Stats You’ll Want to Steal: Liz spills the details on 17 emails she sent this month, including weekly newsletter templates, one killer sales email, and a ton of newsletters with juicy links for you to click. Subject Line Gold: “Q2,” “please steal these,” “stupid”—Liz proves that sometimes short, weird, and eyebrow-raising is the way to your reader’s heart (and open button). For real, her open rates are fire. The “Tell Me” Email: This less than 100 words beauty not only got a 59% open rate and 3% click rate, but also generated HUNDREDS of replies. (You want your audience solution-aware? Do this.) Plus, Liz used those replies for mega customer research and—surprise!—to make more sales. Big Money Email: Another contender for April’s top performer: an affiliate pitch with a 67.8% open rate, 7.4% click rate, and over $2,000 in earned commissions. Sent only to her best customers, this email is basically proof you don’t have to shout to the whole room to get paid. Repurpose, Promote, RELATE: Whether you’re a list-building newbie or crushing it with four-digit monthly growth, Liz shows how to celebrate both, nurture your audience, and sell (naturally!) no matter your subscriber count. Get the Goods: Not on Liz’s list? Babe, what are you doing with your life?! She’s giving away her welcome sequence, three newsletter samples, and 52 irresistible subject lines. All. For. Free. (Links in the show notes or head to .) Ready to revolutionize your own newsletters? Check out the episode links for the actual email templates, and if you’re ready to level up, snag your place in Liz’s $9/month Email Marketing Membership. High-performing emails (and cash flow) await! Thanks for listening! You’re more than capable of writing emails that get replies, make sales, and honestly, just feel GOOD to send. Let’s see those results, inbox boss 👑 Catch you next week! Links: /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36395300

Taking The Edge Off When You Feel Like You’re Swamped With Life And Work 05/07/2025

Taking The Edge Off When You Feel Like You’re Swamped With Life And Work Hey hey, Email Sound Booth fam! Liz Wilcox is BACK with Episode 129, and let me tell you—if you’ve ever felt like you’re clinging to the edge of Too Busy Mountain, this episode is that deep breath you didn’t know you needed. This week, Liz gets real about life, work, and why it sometimes feels like we’re a hair away from tossing our laptops into the abyss (don’t do it, those things are expensive). Whether you’ve got a business, a 9-to-5, kids, or just one of those neighbors who believes in sunrise leaf-blowing, this one’s for us. Here’s what went down: Taking the Edge Off (Millennial Edition) Liz shares her (honestly, genius) way of keeping work and chill mode separate: GETTING DRESSED for her biz! Yup, she rocks actual shoes and pants even when working from home. Then she changes into “house clothes” (not quite pajamas, not quite jeans) when work’s done. Gamechanger for ending the workday mentally and physically. Out of Sight, Out of Mind The easiest productivity hack? Making it harder to work when you’re supposed to be OFF. Liz literally unplugs her desktop at the end of the day. Laptop in the backpack, backpack in the closet. 🙅‍♀️ Work, begone! Email and Social Detox She doesn’t have her work email on her phone (jealous), and gives YOU permission to ditch the social apps when things get overwhelming. Removing Facebook? Instagram? That’s self-care, folks. Tab Control = Mind Control Liz’s Rule: No more than 5 browser tabs open at a time. HARSH but fair. How many tabs do you have open right now? (No, seriously. Go count. We’ll wait.) Stepping Away > Forcing It When her brain goes full static, Liz puts on her sneakers and just goes for a walk. Even if it feels “counterproductive,” getting some air can reset your mood and help you come back fresher. Key Takeaway: A little self-discipline—like changing your clothes or shutting your computer all the way down—can help you take the edge off before you even get there. Millennial-approved, pinky promise. Go listen, then close those tabs. We believe in you! Links: /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36394975

Should I Use Capital Letters In Subject Lines? 05/06/2025

Should I Use Capital Letters In Subject Lines? Hey, hey! Liz Wilcox here, and you’re hanging at the virtual watercooler for another episode of The Email Sound Booth—specifically, the only podcast episode where we deep-dive into whether using capital letters in your subject lines is a yay or nay. (Spoiler: I have opinions, and they’re backed by a little something called “Liz’s personal inbox.”) If you’re a regular around here, first of all—thank you! (And show your girl some love with a review, even if you think I ramble more than a group chat after midnight.) Episode TL;DR: This episode is for all you biz besties who want their emails to pop in the inbox—without looking like a shouty spam bot or, worse, slipping into the graveyard of unopened messages. I fire up my own Outlook (messy, mildly embarrassing, hopefully relatable), and walk you through exactly what kind of subject lines get my attention…and which ones scream “delete me please.” Let’s Break It Down: Capital Letters or Nah? I’m Team Lowercase. In my inbox, all those capitalized, “Title Case” subject lines blend right into the sea of spam and autofiltered nonsense. But a simple, lowercase subject? It jumps out. Just one word, no caps—boom, instantly visible. But Don’t Take My Word For It—Experiment! If you love your capital letters (maybe you were the kid who aced handwriting practice), go for it! Make it YOU. But if you’re itching to get a few more opens, try swapping to lowercase—just for a hot minute. Your people might surprise you. Proof from My Inbox: Spam = usually “type case” (that’s every first letter capitalized). Real, interesting humans? Lots more lowercase happening—and it stands out. Honest Biz Chat: This isn’t about some rigid “only lowercase emails convert” rule. It’s about zigging when everyone else zags, finding what fits your vibe, and being bold enough to test something new. Quick Win Actions for Your Next Send: Try writing a single-word, all lowercase subject line. Review your inbox—what stands out to you? Don’t be afraid to mix it up and see what happens! You’re the best. If you learned something new, drop me a line or leave a review. And remember: you don’t need to yell (with caps) to get noticed—sometimes the quietest emails get the most love. Catch you next time! Links: /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36394955

Let’s Talk About How Daunting Sending A Weekly Newsletter Is 05/05/2025

Another Reason To Not Ghost Your List (spoiler: AI big brother) 04/21/2025

Episode 125: Friday Affirmations 04/18/2025

Episode 124: Fixing the Biggest Problem in My Membership 04/17/2025

Episode 123: How Much Money I Made in March 2025 04/16/2025

Episode 122: Top Performing Email of March 2025 04/15/2025

Episode 122: Top Performing Email of March 2025 Hey there, Email Sound Booth fam! It's your girl, Liz Wilcox, comin' at ya with another fantastic episode of our beloved podcast—Episode 122! If email marketing is your jam (or you just love seeing what I'm up to), you're in the right place. So here we go! 📧 This episode is all about my top-performing email from March 2025. Remember Episode 121 where we talked about February's big hit? Think of this as the sequel you didn't know you needed. Spoiler alert: The email's subject was titled "Hit reply to this email"—yeah, literally! 🔥 We chatted about all the emails I sent in March, including some fun deets about my List Building Live audio summit and the annual pass sale that we totally rocked. Fun fact: I sent out a ton of emails this month, but there were only three non-sales newsletters. Why? Because, my friends, it was all about those campaigns! 🚀 Let's dive into some cool stats: The "Hit reply to this email" message had a 56.1% open rate and a 1.3% click rate. Even though not everyone replied, peeps were clicking and buying like wild! The low-pressure vibe of the email sealed the deal for many, and last day sales soared to a whopping $13,000! 🎉 🥇 Honorable mention goes to an email specifically sent to those already enjoying the $9 Email Marketing Membership (EMM). With a crazy 65.8% open rate and 6.9% click rate, this testimonial-style email encouraged folks to upgrade to the $108 annual pass. Nearly half of the sales came from these upgrades. Proof that segmenting your audience can work wonders! 🎧 Wanna join our email fun squad? Come be a part of the Email Marketing Membership! For just 9 bucks a month, you'll get templates, behind-the-scenes access, and yes, my eyeballs on your stuff. Cancel anytime, and trust me, you don't wanna miss out! Thanks for tuning in, awesome peeps! Catch ya on the next episode—same time, same place! And remember, all the juicy links are chillin' in the show notes. Peace out! ✌️ Links: /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36102970

Episode 121: Top Performing Email of February 2025 04/14/2025

Episode 120: Friday Affirmations 04/11/2025

Episode 119: 5 Email Ideas For When You Don’t Know What To Send 04/10/2025

Episode 118: Things I’m Currently Dropping the Ball On 04/09/2025

Episode 117: 3 Reasons I’m Hosting Ask Me Anything April 04/08/2025

Episode 116: Helping New Leads Understand You’re a Business 04/07/2025

Episode 115: Friday Affirmations 04/04/2025

Episode 114: How To (technically) Have One Welcome Sequence For Multiple Freebies 04/03/2025

Episode 113: Can I Have The Same Welcome Sequence For Multiple Freebies? 04/02/2025

Episode 112: One GIANT Mistake I Made In March (and how my summit converted new leads) 04/01/2025

Episode 112: One GIANT Mistake I Made In March (and how my summit converted new leads) Hey, hey, hey! It's your girl Liz Wilcox coming at ya from The Email Sound Booth. Buckle up because Episode 112 is a rollercoaster of biz mishaps and quirky confessions all rolled into one epic tale. 🚀 In This Episode: • Dive with me into the mysterious tech rabbit hole that swallowed 700 fresh leads right from under my nose during my major March sale! 🚨 • Spoiler Alert: Did Patricia or Amy have anything to do with it? Or was it a glitch in the tech matrix? • Let’s chat “business owner responsibilities” and how I navigated the stresses of managing multiple households and employees all relying on my biz to thrive. 💼 • And oh! My not-so-secret plan to claw back what I can with a flash sale that was less "BOOM" and more “sizzle.” • Get cozy as I spill on balancing biz life with all-consuming health challenges – yup, I’m taking 30+ pills daily, guys! 🥴 • Finding that elusive middle ground between 0 and 100 and the hard lesson that sometimes Murphy’s Law is just gonna kick in no matter what. 🤷‍♀️ • Plus, a heartfelt reality check on why detaching from outcomes can be the sanest choice for all you hustlers out there. Why Listen? Because sometimes, fellow entrepreneurs, running a business is less about massive wins and more about graceful recoveries. You’ll laugh, you’ll cringe, and you might just pick up a useful nugget or two. Membership Alert 📩: If this episode hit you right in the feels and you're all about email marketing, consider joining my Email Marketing Membership! For just $9 a month, get weekly newsletter templates, monthly Q&A seshes, and quarterly guest expert sessions that'll reignite your email mojo. Until next time, stay real and keep those results at arm's length. Catch you on the flip side! 💌 Let’s rock this email marketing world together! 🎤✨ /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/35913430

The Email Sound Booth with Liz Wilcox

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