The Email Sound Booth with Liz Wilcox

For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.

*SALES EMAIL SUMMIT* Lizzy Goddard –using audience feedback to make bank in affiliate comissions 08/21/2025

*SALES EMAIL SUMMIT* Lizzy Goddard –using audience feedback to make bank in affiliate comissions Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she’s sent in the past year. And spoiler: It’s not even for her own offer. We’re talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful for your list, buckle up. This is your episode. Episode Highlights The Affiliate Email That Broke the Internet (Kind Of) Lizzie walks us through the details of her surprise-win sales email that promoted Wake Up to Freedom’s IP to GPT Wizard. From a FOMO-inducing subject line (complete with wizard emoji—respect), to insane conversion numbers, she reveals WHY this “today only” email crushed so hard. The Power of Authenticity (Throw Away Your Swipe Files) Real talk: Lizzie wrote this high-converting email from scratch. No templates. No AI. Just pure, “here’s what’s lighting me up right now”—and her list responded BIG. Turns out, writing like a human to other humans... works. Who knew? Leveraging Low-Ticket for Big-Time Upsell We get into the strategy: starting with a $27 affiliate offer and how that not only brought instant returns, but also fueled a wave of higher-ticket sales, tripwires, and long-term commissions. Spoiler: Email-first content FTW. Links & Resources Turn every email into a growth machine in 30 seconds. Add polls, leaderboards, and more fun stuff: listgadget.com with freebies and paid magic from Lizzy herself! – Want plug-and-play versions of Lizzy’s epic emails? The $35 template pack lets you cut, paste, tweak, and send like a pro. 💡 Key Takeaway If you want your sales emails to actually convert (and light up your Stripe notifications), ditch the cookie-cutter stuff. Lead with what genuinely excites you, show your work, talk about real results, and let your personality shine. People buy from people they trust and it turns out, “today only, 10/10 recommend 💫🧙‍♂️” actually gets results (when it’s legit). Also: never underestimate the power of a well-timed affiliate offer + honest recommendation! Now go forth and make your emails as magical (and profitable) as Lizzy’s! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848355

*SALES EMAIL SUMMIT* Melquea Smith– finding my first founding members 08/21/2025

*SALES EMAIL SUMMIT* Melquea Smith– finding my first founding members What’s up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children’s book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who’s ever tried to sell something before it felt “ready.” (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building “in public,” and leaning all the way into authenticity (even using that “eye-lips-eye” emoji combo in a subject line). Melquea gets super real about her journey: new membership, no fancy name, just raw impact and a big heart. Ready to get inspired to hit send on your next imperfect sales email? You're in the right place. Episode Highlights Subject Line Experimentation = Fun & Effective Malkia dishes about her “For Your Eyes Only 👀👄👀” email, showing how letting personality shine can reignite your list—even if you can’t tie every sale to one email. (Liz, for the record, is totally stealing that subject line. #Trendsetter) Founding Members without Perfection Even without a slick name or shiny graphics, Malkia brought in SEVEN (!) founding members for her clip art membership. No shame in being scrappy—just serve real needs and be honest with your people. The Power of Building with Your Audience Instead of going all sage-on-the-stage, Malkia took calls with new members, learned what they craved, and let clarity emerge as she created. Selling isn’t just about money—it’s about communication and community (and, you know, learning nonstop as you go). Links & Resources Turn your email newsletters into interactive growth machines with polls, leaderboards, and more. - all the summit emails turned into templates you can swipe, tweak, and send for sales (including Melquea’s!): Key Takeaway Don’t wait for perfection before you start selling or showing up for your email list. Your personality (even if it’s just “excessive” emoji use) and willingness to learn out loud will open more doors than a hyper-polished plan ever will. Listen to your people, let the process get messy, and just… hit SEND. Your future self will thank you 🥲. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848340

*SALES EMAIL SUMMIT* Andréa Jones – getting personal to connect with your audience 08/21/2025

*SALES EMAIL SUMMIT* Andréa Jones – getting personal to connect with your audience Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who’s all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a “Mama Olympics” moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit send (with confidence—and maybe an emoji or two). Episode Highlights The Catalyst Email: A Slice of Real Life Andrea’s winning sales email opened with a personal story about her kids and the wild ride of time flying by (cue all the millennial parent feels). She masterfully pivoted to a powerful call-to-action: stop waiting for perfect and just hit send. The Secret Sauce: “Before You Go” Strategy At the end of her emails, Andrea uses a soft-sell section that connects the story back to a solution—this time, a $9 Instagram grid strategy template for anyone tired of chasing trends. Spoiler: people loved it, bought it, and started telling other people about it. Ripple effect = activated. Stats That Matter: Real Email Metrics Andrea’s killer subject line (“A tiny voice. Okay, two reminded me of this. Today”) scored a 27.9% open rate and a 0.8% click rate with her list of 19,000 subscribers. Proof that storytelling + relatability can drive real results. Links & Resources Jazz up your emails with polls, referral stuff & more: listgadget.com to show you exactly how I use ChatGPT to write content that actually sounds like you here. : No need to decode! Get all summit emails, Andrea’s included: Key Takeaway Sales emails don’t have to feel slimy or stressful, they can genuinely inspire change for your biz and your readers. Start with a story, meet your audience where they are, and wrap it up with a solution that feels right. Bonus points for hitting send before you overthink it. #ImperfectActionFTW Ready to turn your next email into a growth machine? You got this! 🚀 /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848335

*SALES EMAIL SUMMIT* Dara Sklar – flying by the seat of your pants to sell 08/21/2025

*SALES EMAIL SUMMIT* Dara Sklar – flying by the seat of your pants to sell Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into what made her “ChatGPT just became my mechanic” email a viral hit, how she decides the number of emails to send (spoiler: it’s mostly vibes), and why her off-the-cuff approach gets such powerful results. Whether you’re a fellow “wing it and win it” type or love a good strategic blueprint, there are gems here for every business owner who wants more sales (and more chill time). Episode Highlights From Honda Civic Odometer Pic to $12K Sales Sprint Dara shares how a quirky story about clocking 333,333km in her car and using ChatGPT as a digital mechanic landed her nearly a 50% open rate and converted over 3% of her email list for a $12 workshop. Sometimes, the right story just hits—and so do the sales. The Power of Slightly “Unplanned” Email Promotions No fancy funnels here, folks! Dara confesses her super success didn’t come from a carefully crafted sequence, but from following the “vibes”—sending more emails simply because people kept buying and loving the emails. Permission granted to fly by the seat of your pants. Automated vs. Real-Time Emailing: What’s Actually Better? Natalie and Dara debate: is it better to schedule every email, or leave space for real-time feedback and extra sends? Spoiler: there’s room for both! Dara proves that fast feedback from emails can guide you in writing better, higher-converting follow-ups on the fly. Links / Resources Boost your emailing with polls, leaderboards and more at listgadget.com you'll wish you'd been using all along - all the summit emails turned into templates you can swipe, tweak, and send for sales (including Dara’s!): Key Takeaway You don’t have to write the “perfect” sales sequence. Start with one great story, listen to your audience’s response, and don’t be afraid to improvise. Sometimes the best sales come from authenticity, a little curiosity, and just showing your subscribers exactly how you’re winning at business (or at least remembering your last oil change). Put down the complicated checklist, pick up that pixelated mechanic selfie, and keep it real with your list. Your next best sales email might just write itself. 🚗💌 /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848325

*SALES EMAIL SUMMIT* Ashley DiMercurio – preselling an offer so you get the money before you make it 08/21/2025

*SALES EMAIL SUMMIT* Ashley DiMercurio – preselling an offer so you get the money before you make it Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's “Can I have $5?” email campaign, pre-selling (hello, getting paid before you’ve even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If you’re ready to turn your email list into an ATM (almost literally), this one’s a must-listen. Episode Highlights The “Can I Have $5?” Game-Changer Ashley spills all about her now-famous subject line and how a little email with a simple ask netted her a 50%+ open rate and more than $100 in sales—before her ebook was even done. (Relatable side note: that’s rent money, friends!) The Power of Pre-Selling Why wait until your product is polished? Ashley and Liz chat about validating ideas, getting paid upfront, and why pre-selling can be a total confidence (and cash) booster for creatives and entrepreneurs. Keeping The Hype Alive Ashley didn’t just smash “send” and hope for the best—she followed up with playful, engaging emails and tied in her new ebook launch with ongoing promos in her workshops and offers. Consistency, but make it fun. Links & Resources : Turn every email into a growth machine with polls, leaderboards, and more! which is perfect for tackling big projects! All the episode sales email examples for just $35! 🌈 Key Takeaway Don’t overthink your sales emails, sometimes the simplest asks and genuine pre-sale excitement unlock major wins. Validate your ideas, keep your list in the loop, and remember: Done is better than perfect (and perfect is overrated). Hit send, embrace the follow-up, and keep building those connections, one fun email at a time. Catch you in your inbox (or ears) for the next one! 🚀 /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848320

*SALES EMAIL SUMMIT* Tara Reid – quiz conversions over 15% 08/21/2025

*SALES EMAIL SUMMIT* Tara Reid – quiz conversions over 15% Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz results series that raked in a wild $35k in just six months. We keep the vibes high and the details actionable, so if you want your sales emails to sound less “corporate robot” and more “trusted business BFF,” you’re in the right spot. Episode Highlights Quiz Results = Email Goldmine Tara shares the simple but brilliant quiz she created as a lead magnet, resulting in triple win stats: 82% open rate, nearly 17% click rate, and $35k in lifetime access program sales. Low-key flex, high-key inspiration. What Actually Works With Sales Emails No vague advice here—Tara breaks down her messaging process, including how she dialed into her ideal audience (introverts unite!) to make her results email both ultra-personal and unapologetically salesy. Steal This Template (Seriously) Not only can you take Tara’s eye-opening quiz yourself, but you can literally snatch her sales email template from the “Steal These Sales Emails” bundle for just $35. Copy, tweak, send, profit. No guesswork required. Links & Resources – Spice up your newsletter with polls, leaderboards, and more (takes 30 seconds to set up and is $9/month) to discover 15 simple (yet powerful) ways to elevate your email marketing and start seeing real engagement! : Ready to shortcut your next launch? Grab all the templates for just $35—complete with Tara's $35k email. Key Takeaway Your sales emails don’t need to be stuffy to make bank. Get hyper-specific on who you’re talking to, use quizzes as a shortcut to deep audience understanding, and don’t sleep on a good template, it could be the difference between ghost town and cha-ching. Also: embrace your out-of-the-box brilliance, even if your comfort zone is a blanket fort. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848300

*SALES EMAIL SUMMIT* Cassidy Tuttle – making yourself and a non-profit some extra dough 08/21/2025

*SALES EMAIL SUMMIT* Cassidy Tuttle – making yourself and a non-profit some extra dough What’s up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we’re hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable “Snappy Pots” and all the good vibes. She dishes on what worked, what she’d do differently, and drops solid gold lessons on making your sales emails hit people right in the feels. If you ever wondered how to blend giving back, selling, and authentic connection, this ep is basically your playbook. Episode Highlights Purposeful Partnerships That Sell & Serve Cassidy teamed up with a sister brand and nonprofit to launch a limited succulent bundle where every sale supported free therapy for adults. The bundle wasn’t just cute—it had a cause. Storytelling Beats Stuff Cassidy realized that while a good cause and a cute product combo are cool, weaving in your own story can supercharge connection and sales sometimes. Less features, more feelings, y’all! It’s OK to be Real (and a Little Vulnerable) The magic sauce? Cassidy’s honesty about her own mental health journey made her audience feel seen—and herself, a little nervous! She learned that even more authenticity could’ve been an even bigger win. Links & Resources (Sponsor love! Make your email list fancy with polls, leaderboards, and all the things.) to learn how to tell if your succulent needs water (or not) and how to better care for it. Get templates straight from the summit—including Cassidy’s charity email, ready to copy, paste, and make it rain for a cause! Key Takeaway Features get eyes, but stories can open wallets (and hearts). If you want your sales emails to actually make sales and maybe, do some real-world good focus on sharing the meaning behind your offer and why you care. Get vulnerable, share the messy bits, and don’t be afraid to let your mission shine through. People want to buy from people who genuinely give a dang. Growth, goodness, and green thumbs await. Catch ya on the flip! 🌱💚 /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848285

*SALES EMAIL SUMMIT* Gary Williams –using survey results to write your email and make sales 08/21/2025

*SALES EMAIL SUMMIT* Gary Williams –using survey results to write your email and make sales Alright, babes, today we’re diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! We’re talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machine—no sleaze necessary. Whether you love a good nosy peek behind the scenes or you freeze up at the “reply” prompt, this episode is basically your new fave how-to guide. Grab some cold brew (or, like, oat milk chai, whatever’s your vibe) and let’s eavesdrop on email magic going down. Episode Highlights The "Survey Says" Sales Email, Dissected! Gary breaks down his most successful email move—a quick survey for his audience, then sharing real, anonymous responses to spark real convos and sales. (There’s even some sneaky AI help in analyzing responses, so you lazy geniuses, take notes.) Banishing the Sales Cringe Struggling with feeling “icky” about selling or weird replying to real people? Gary’s got legit advice for flipping that cringe into connection. Sales ≠ pushy; it’s about empathy, curiosity, and actual problem-solving. Action Plans & Steal-able Templates Get the inside scoop on Gary’s “Needle Moving Action Plan” (freebie alert!), plus details on the "Steal These Sales Emails" template pack so you can literally swipe, tweak, and send profitable emails without going full copywriter mode. Links & Resources Turn your emails into baby growth machines (polls, leaderboards & good stuff) – listgadget.com Ready to cut through the noise and finally start seeing real results? and walk away with a simple, actionable strategy you can use today. ($35 Magic!): Literally steal Gary’s (and other pros’) best sales emails Key Takeaway Sales emails don’t have to be scary or cringey. The secret? Ask your people what’s up, actually listen, and reply with...wait for it...empathy and curiosity. Use the words your ideal clients are literally saying, open real conversations, and watch sales roll in with integrity. Steal Gary’s survey-based approach, add your own sparkle, and never stress about “what should I email this week?” again. Seriously, don’t sleep on this ep or those snaggable templates. Now, go make your emails weirdly effective and way more human! 🚀 /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848265

*SALES EMAIL SUMMIT* Cheryl Rerick –using Voxer voice notes to close sales 08/20/2025

*SALES EMAIL SUMMIT* Cheryl Rerick –using Voxer voice notes to close sales Hey, email nerds and marketing misfits! In this episode of Sales Email Summit, host Liz Wilcox sits down with Cheryl Rarick – email marketing strategist, automation whiz, and the genius behind “Email Diaries.” Cheryl spills the (inbox-friendly) tea on her most interesting, high-converting sales email: a personalized voice note offer that makes her sales skyrocket and her subscribers swoon. If you’re tired of cringey, overdone launch tactics and want real, human engagement that actually leads to sales (like, $9K-in-a-day style sales), this is your must-listen. Episode Highlights 1. From Boring Video Replies to Brilliant Voice Notes Cheryl breaks down why old-school “reply with a video” methods just aren’t cutting it anymore. She gets real about why most people don’t reply to sales emails—and how she solved that by making it way safer, easier, and more personal to connect. 2. The Click-Tag-Voice Note Spectacular Steal this genius move: Instead of begging for replies, Cheryl lists out the juiciest objections (think: “But will it work for my Instagram dog bakery?”), lets subscribers just click theirs, and then sends a custom voice note directly addressing their concerns. Low pressure for them, high conversion for you. 3. Long-Tail Sales & Relationship ROI Cheryl drops a truth bomb: a personal connection today can pay off in surprise sales months down the road. She’s seen folks buy in later launches or become affiliates—all because of that one thoughtful voice note. Plus, Liz and Cheryl remind us that not every sale should be automated, especially for big-ticket or transformation-heavy offers. Links & Resources – Plug-and-play interactivity for your emails, sponsored the episode (and they’re giving the millennial-friendly discount vibes!) – Mad-Libs-style templates inspired by Cheryl’s strategy and other summit guests (seriously, just copy/paste/plug your deets) Key Takeaway Set it and forget it is cool, but real human connection is where the email magic happens. Cheryl’s voice note method makes your subscribers feel seen, safe, and more likely to buy now or later. Don’t just chase any sale; invest in the right ones, and watch your business besties (aka your list) get obsessed with your brand. Seriously, if you want to make those inbox connections COUNT (and have a little fun in the process), steal from Cheryl and Liz. Your future self will thank you. ✌️ /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848255

*SALES EMAIL SUMMIT* Ann K Emery – mini workshops for mega bucks 08/20/2025

*SALES EMAIL SUMMIT* Ann K Emery – mini workshops for mega bucks Hey summit party people! This episode is a serious treat. We sits down with Ann Emery, data viz genius, course creator, and mom of FIVE (how?!) to unpack exactly how Ann turns simple, super personal emails into a six-figure course business. If you’ve ever felt overwhelmed about “doing email marketing right,” Ann is about to punch that imposter syndrome in the face. Forget complicated marketing funnels, Ann’s sharing how her easiest, laziest launches are actually her most lucrative. No hacks, no fluff, just real-talk (and a lot of personality). Episode Highlights Ann’s “Lazy” Email Launches (That Totally Kill It) Ann keeps it 100% real: she sells her mini-courses ($97/pop!) with the SAME email template every time. We’re talking a picture, a couple of “here’s what you’ll learn” bullets, and a dash of personality—then blast to the list. No testimonials, no endless follow-ups. Sales still roll in. Mind-Blowing Open Rates & Clicks Ann’s emails get crazy high open rates (think 37%–50% for the first one and up to 87% for the follow-up). The secret? Targeted, not spammy, and totally her. Even with barebones marketing, she’s sold 128 seats in six weeks! Proof That You Can Do It Your Way Liz drops some real talk: Ann is the ultimate B2C email marketing example. No fancy sequences, no “shoulds”—just Ann being, well, Ann. Her strategy is perfect for anyone juggling biz and, oh, say—raising a small basketball team like she is! Links & Resources Turn your emails into engagement and growth machines (polls, leaderboards, all that jazz) to get 100s of videos and spreadsheets to make excelling simpler! : All the episode sales email examples for just $35! Key Takeaway You don’t need fancy funnels or to stress about being a “perfect” marketer to sell your stuff online. Just be yourself, show up, and send the dang email. Ann’s wild success using simple, repeatable emails proves that personality and authenticity WIN (and so do you, when you send more sales emails). Do it your way and watch the magic happen, okay? Smash that subscribe and go write your next email a little messier and a LOT more you. ✌️ /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848240

*SALES EMAIL SUMMIT* Christopher Maselli– free event invite for affiliate commissions 08/20/2025

*SALES EMAIL SUMMIT* Christopher Maselli– free event invite for affiliate commissions What’s up, inbox innovators? In this episode, we chat with Christopher and Gena Maselli of Writing Momentum, and together, we nerd out over the power of a well-crafted sales email. You'll hear how Chris took a “meh” pre-written summit promo, flipped it into his own unique voice, and bagged an epic open rate and affiliate dough all while serving major good-vibes-only realness about the importance of authentic connection in your marketing game. If you’ve ever wondered whether to rewrite generic swipe files, this episode is your BFF. Episode Highlights How to Make Pre-Written Swipes NOT Suck Chris tells us why he ALWAYS rewrites canned summit promo emails to sound like his true self, and how that move shined in his last Children’s Book Mastery Summit blast. The Power of List Pruning (aka Marie Kondo-ing Your Subscribers) Inspired by Liz, Chris and Gina cut their list in half (ouch, but trust…)—and watched their open rates skyrocket to a mouthwatering 50%+. Leveraging the Freebie-to-Upsell Pipeline Chris breaks down the affiliate side hustle: get folks in for a free summit ticket, then let the landing page work its magic on those lifetime-access upgrades. Plus, a peek into their “nurture ‘em forever” email approach. Links & Resources - Make every email a growth machine with ! Or you can because aren't we all writers at the end of the day? - Every email from the summit, including Chris’s, turned into plug-and-play templates. Key Takeaway The real secret sauce? Don’t be afraid to ditch the script. Rewrite those swipes, speak like a real human, prune your list so you’re actually talking to your people, and remember: nurturing relationships > “hard selling.” Your emails can be friendly, helpful, AND profitable, promise. Go on, send that email! And if you swipe anything from us, make it sound like YOU. (We’re rooting for your 50%+ open rate, bestie.) /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848235

*SALES EMAIL SUMMIT* Cousett Hoover– writing emails and making money from the passenger seat 08/20/2025

*SALES EMAIL SUMMIT* Cousett Hoover– writing emails and making money from the passenger seat What’s up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kid’s birthday, $7 course deals, and an explosion of happy buyers). Liz and Cousett vibe over relatability, list growth, and why embracing your inner party planner might just be your next strategy hack. Fasten your seatbelt and grab a sippy cup (or wine, I’m not judging), this chat is the Friday pick-me-up your creative brain needed. Episode Highlights Turning Birthdays into $$$: Cosette turned her 7-year-old’s birthday into a weekend flash sale, dropping all her $100+ courses down to just $7—and her subscribers loved it. (44% open rate, 75% open on the follow-up, and nearly 60 orders rolled in!) Keepin’ It REAL Builds Trust: Sharing actual life moments (happy tears, party stress, excited kids) made Cosette’s email way more relatable and got her audience totally invested. Sometimes the best sales strategies are just being a human being. Volume > Price Point: Both Cosette and Liz riff on a huge truth bomb: if you’ve got the audience, you can set any price. Cosette proved it with her $7 courses, and Liz built half a mil selling a $9 offer. The math checks out, y’all—small prices, big volume, happy bank account. Links & Resources : listgadget.com – Make your email list a growth machine with polls, leaderboards & more. Want some resources and support while building a thriving online business as quickly as possible? : Get the pack for $35 – ALL the summit’s best email templates (including Cosette’s) ready to copy-paste-tweak-send. Key Takeaway Don’t be afraid to get personal in your emails and experiment with creative offers. You never know when sharing a slice of your life, like a goofy birthday party, can turn subscribers into raving fans (and customers!). And if you’ve built a community that trusts you, both the $7 and $700 offers will hit that sweet spot. Let your authentic self (and maybe a dash of party glitter) do the selling. You’ve got this. Now go send that email! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848215

*SALES EMAIL SUMMIT* Eman Ismail– 40 word email that made $60k 08/20/2025

*SALES EMAIL SUMMIT* Eman Ismail– 40 word email that made $60k Hey friend! In this ultra-actionable episode of Sales Email Summit, your host Liz Wilcox (that’s me!) sits down with the incredible Eman Ismail founder of Eman Copy Co. and all-around email rainmaker. We get into the sweet, sweet story of how a simple 40-word sales email turned interested clicks into $60k+ in client revenue. (Yes, you read that right—$60,000 from ONE email!) We don’t just obsess over tactics, though. This one’s loaded with send-it-right-away ideas for segmenting your email list, clever follow-ups, and the not-so-secret sauce behind transforming curiosity into cash (and ideal clients). If you’re looking to seriously level up your email ROI and have some fun doing it, this one’s for you. Episode Highlights The $60,000 Email: Iman breaks down her legendary 40-word, plain-text email: who got it, why she sent it, and exactly what made it irresistible to the right eyes (it’s all about behavior-based segmentation, babes). Personalization (It Ain’t Just the Name Tag): We spill the tea on why personalization is way more than “Hey, [First Name]”—it’s about real convo, real timing, and reading people’s minds (well, almost). Follow-Up or Miss Out!: Sometimes, a perfect client is just one question away from YES. We talk about the magic of non-pushy check-ins and why a boring-looking, direct email beats neon banners and 47 buttons every. single. time. Links & Resources at where you can add polls, leaderboards, and referral fun to your emails in basically the time it takes to make instant noodles. Want to take Eman's What's Your Perfect Newsletter Style quiz? Get Eman’s $60k email (yes, the exact one), plus all the other SES templates ready to copy/tweak/send! Key Takeaway You do not need a flashy design or a 16-email funnel to land dream clients or big $$ from your list. Segment smart, listen to your subscribers’ behavior, send that personal follow-up, and just ask direct questions. Sometimes a single, honest, “Are you still thinking about it?” is all it takes to open up a goldmine plus, you might land a client who’s a total joy to work with. So, go write that email. Keep it simple, keep it real. And don’t forget to nurture your lovely list they’re closer than you think to a “yes.” /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848205

*SALES EMAIL SUMMIT* Beth Barany– last minute signups 08/20/2025

*SALES EMAIL SUMMIT* Beth Barany– last minute signups What up, email wizards?! In this episode of Sales Email Summit, We sit down with Beth Barany, a science fiction and fantasy publishing coach with seriously magical affiliate email skills. Beth shares the real-life story behind a super successful sales email she sent to her list, promoting a friend’s workshop (spoiler: it brought in sales and had an enviable click rate). Liz and Beth get honest about last-minute buyers, the power of authentic partnerships, and why borrowing killer emails isn’t just smart…it’s essential. If you’ve ever dreamed of making affiliate sales but also love to support your biz besties, buckle up and take notes! Episode Highlights Behind-the-Scenes of a Winning Email Beth dishes all about her “Time Sensitive Invite: Unlock Your Hero’s Heart” email—crafted for a pal’s writing workshop. She breaks down why the emotional, FOMO-driven subject line and her heartfelt enthusiasm got her people clicking. Bonus: Liz is seriously impressed by that 4% click rate. How (and Why) to Rock Affiliate Promotions Beth spills her secret sauce on partnership selling, only recommending workshops and services she genuinely loves to her audience. She’s leaned into affiliate income as a speaker and workshop leader, making her list a goldmine for collabs without spreading herself too thin. Embracing the Last-Minute Buyer Lifestyle Both Liz and Beth agree: their people are last-minute action-takers. They chat about why it’s totally fine (even strategic!) to send multiple reminders right up to the wire, because sometimes your subscribers need that “hey, it’s happening in 20 minutes!” energy. Links & Resources Turn every email into a growth machine with polls, leaderboards, & more. : Take the literal work out of writing, plug-and-play these email templates, and start making sales. (No decoder ring required.) Key Takeaway Collaboration > Competition, always. Whether you’re writing for wizards or marketing masterminds, being authentic, supporting your friends, and leaning into your people’s last-minute habits can turn simple affiliate emails into real revenue. Don’t reinvent the wheel borrow what works, add your own sparkle, and watch those clicks (and sales) roll in. Stay cool, keep collaborating, and make those inboxes a little more magical! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848190

*SALES EMAIL SUMMIT* Nadalie Bardo – retirement flash sale fun 08/20/2025

*SALES EMAIL SUMMIT* Nadalie Bardo – retirement flash sale fun Heyoooo, welcome to another round of the Sales Email Summit! Ever wondered how to slide into your subscribers’ inboxes and actually get them to open, reply, and spend some $$? This episode is the warm, emoji-filled conversation you didn’t know you needed. Nadalie Bardo, your fave Pinterest coach, spills all on the most meaningful and lucrative email she’s sent in the past year. We’re talking reboots, re-engagements, sale-strategy, and some major inbox love, all wrapped up with her signature “gratitude + curiosity” combo. Throw in some smart follow-ups, jaw-dropping open rates, and a little behind-the-scenes course promo magic, and you’re basically getting your sales email masterclass- minus the yawns. Episode Highlights The Unexpected Magic of “How Did We Meet?” Nadalie kicks off her sale with a Valentine’s Day themed email (aww!) that reconnects with her audience, shares updates, and gasp actually asks for replies. Spoiler: People responded! Transparency = Trust (& 20 Sales!) Instead of the hard sell, Nadalie lists all her course updates, new vids, shiny templates, cute graphics. Result? 20 course sales from ONE little re-engagement campaign. Relationship Over Revenue (But You Get Revenue Anyway) By starting real convos (including asking for testimonials from current students!) and segmenting her list with follow-ups just to those who clicked, Natalie kept things personal, effective, and not spammy at all. Links & Resources – Turn your emails into interactive, subscriber-growing party invites at listgadget.com Get Nadalie's exclusive to promote everything your site here. : Grab every email from the summit including Nadalie’s for just $35. Key Takeaway The moral of the inbox? Don’t be afraid to be human. When you reconnect with gratitude, invite real conversations, and share genuine updates, selling feels less like shouting and more like catching up with old friends, friends who just might want to buy your stuff. So email with heart, not just for the sale! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37848180

*SALES EMAIL SUMMIT* Kennedy– how to make sales in the middle of your launch by doing the unexpected 08/19/2025

*SALES EMAIL SUMMIT* Kennedy– how to make sales in the middle of your launch by doing the unexpected Alright, email nerds and biz mavens, this episode is an absolute banger! We sit down with Kennedy, a true legend in the art of the sales email, to drop truth bombs about breaking that dreaded “launch valley” you know, that snooze-fest slump in the middle of your sales campaign when the hype fizzles and your inbox starts haunting you with tumbleweeds. Kennedy spills his favorite campaign-saving secret: the “X reasons NOT to buy” email (yep, you read that right). We also dive deep into the real purpose of email (spoiler: it’s not just about open rates!), how to make your calls-to-action pop, and why doing the exact opposite of what everyone expects is pure email gold. Episode Highlights Flip the Script: Try the “Reasons Not to Buy” Email Kennedy dishes out his razor-sharp tactic to zap your list back to attention mid-launch: send a tongue-in-cheek, sarcastic email listing hilarious “reasons” NOT to buy. If your weight loss program leaves them shopping for an entire new wardrobe, poke fun at it! It’s memorable, refreshingly honest, and delivers your personality in spades. Stop Being Obvious—Obvious Is Invisible! “Anything that is obvious is invisible,” Kennedy says. (Let that marinate.) When you hit your subscribers with exactly what they expect, you become background noise. Take improv’s lead and pull an “opposite day” move with your messaging—it's the surefire way to keep your emails getting noticed and clicked. Clicks Matter More Than Opens Kennedy throws much-needed shade at the obsession with open rates—what’s the point if nobody clicks? He shares his Click Tricks playbook (fo’ free!) with creative, sometimes wild ways to present your links, because that routine “click here” is invisible now, too. Links & Resources Our Sponsor: – ListGadget supercharges your newsletter with polls, leaderboards, and referral magic in 30 seconds. Get $10 off the starter plan = just $9/month listgadget.com where he'll give you 12 creative ways to get more clicks in your emails. Every single email from the summit, rewritten into easy-peasy templates by Liz Wilcox herself – $35, total steal. Key Takeaway If you want sales, stop playing it safe and basic. Break up the boring bits, show off your personality, and hit your subscribers with a curveball, like the sarcastic “X reasons NOT to buy” email. Don’t just chase opens – get them clicking, laughing, and buying. Basically: your subscribers’ attention is the hottest commodity, so keep ‘em on their toes! TL;DR: Life’s too short for basic emails and invisible CTAs. Be unexpected, your sales (and sanity) will thank you! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37847605

*SALES EMAIL SUMMIT* Sanjana Behera– acknowledging skepticism with radial honesty and empathy 08/19/2025

*SALES EMAIL SUMMIT* Sanjana Behera– acknowledging skepticism with radial honesty and empathy Grab your iced latte and your favorite notebook because this episode is pure gold for anybody who’s ever agonized over what to put in their launch emails. We welcome the brilliant Sanjana Behera, launch email strategist and copywriter, to spill the tea on her all-time favorite email that didn’t just sound good but actually brought in major moolah. We dig into what makes a sales email truly convert, think honesty, emotional safety, and a dash of healthy skepticism. If you’ve ever worried about your offer sounding too much like a miracle cure or wondered how to keep the sales vibes rolling after day one of your launch, this episode is your new best friend. Episode Highlights The “Promise Keeper” Email That Shook Things Up- Sanjana shares the inside scoop on an email that went out on day two of a client’s launch—the “awkward middle child” of launch week—and how it hit a 64.87% open rate, 9.55% click rate, and 28 sales in one day. Spoiler: she tackles skepticism head-on in a conversational, FAQ-style vibe and refuses to promise magic pills. Why Emotional Safety (Not Hype) Sells- Instead of laying guilt trips or overpromising results, Sanjana’s method is all about finding the sweet spot between a solid offer and real talk about what both sides need for success. Turns out, honesty + empathy = conversions. Who knew? The Secret Sauce to High-Open-Rate Subject Lines- It’s not just about witty one-liners or curiosity gaps; Sanjana drops truth bombs about doing the research before the launch, surveying subscribers, and keeping your email list “extra clean” for best results. Launch week’s not a vacuum—it’s all about that pre-game work. Links & Resources Our Sponsor: – Turn your newsletter into a growth machine with polls, leaderboards & more. : The plug-and-play bundle of summit-worthy sales emails, ready for you to copy, tweak, and hit send. Key Takeaway You don’t have to be a wizard to write high-converting sales emails, you just need to get honest about what your offer really delivers (and what it doesn’t), talk to your people about their real fears, and remember: launches are a marathon, not a sprint. It’s all about trust, emotional clarity, and yes, keeping your list as fresh as your cold brew. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37847585

*SALES EMAIL SUMMIT* Aprille Reed — booty call email that actually worked 08/19/2025

*SALES EMAIL SUMMIT* Aprille Reed — booty call email that actually worked Welcome back to the Sales Email Summit, hosted by Liz Wilcox! In this hilarious and totally relatable episode, our guest Aprille Reed keeps it real about juggling entrepreneurship, four kiddos, and trying not to be “that” person who only emails when there’s something to sell. If you’ve ever hit pause on your email list or worried about reappearing with a big ol’ sales ask, you’re going to want to hear Aprille’s story of a monster 52% (and up to 79%!) open rate, the subject line she swears by, and her refreshingly unfiltered take on guilt-free selling. Pour your coffee, cozy up (or chase your toddler, no judgment), and get ready for a pep talk that’s equal parts practical and LOL-worthy. Episode Highlights A Flash Sale to Remember- Aprille dishes the details behind her “Winning With Mini Webinars” flash sale—the one that scored a mind-blowing 52% open rate from her entire list… after weeks of total silence. Talk about inbox magic. Booty Call Emailer? Let’s Get Real- Ever feel awkward emailing your list only when you want a cash injection? Aprille admits she didn’t want to be that “booty call emailer”—but spoiler, she did it anyway, with zero warmup, and shares why it all worked out (plus her must-have unsubscribe link tactic). Subject Lines That Sell- The secret sauce? Aprille breaks down exactly how her subject line (“How to sell more with a 15 minute presentation (+ $347 off Winning With Mini Webinars)”) did the heavy lifting to boost those dreamy open rates. It’s clickbait, but in the best way. Links & Resources Our Sponsor: – Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan! Need help deciding on a mini webinar? Get all SES guest templates [including Aprille’s] here. Key Takeaway You do NOT need to email your list every week to sell. Sometimes, just showing up with a genuinely valuable offer is enough. Don’t stress about being perfect or “warming up” your list to death. Show up as yourself, send the email (even if it’s been a while), and let your people self-select. Oh, and don’t underestimate a killer subject line! 🚀 Snag the templates. Send the emails. Get the sales. And don’t overthink it, Aprille definitely didn’t! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37847555

*SALES EMAIL SUMMIT* Michelle Pontvert – using formatting to make a sale exciting 08/19/2025

*SALES EMAIL SUMMIT* Michelle Pontvert – using formatting to make a sale exciting Okay, fam, welcome back to the Sales Email Summit with your host Liz Wilcox, the undisputed queen of never boring emails. In this gem of an episode, we sit down with easy events expert, Michelle Pontvert. Michelle legit breaks down how she turned a standard promo email into a dynamic, sales page-like experience that not only looked amazing but straight-up boosted clicks and sales. If you’ve ever felt stuck cramming all your offers into one sad, basic list… prepare to nerd out over this email layout magic. Episode Highlights Email-as-Sales-Page Genius Michelle shares her “sales page inside the email” technique using the Kit layout feature. Think: visual blocks, bold product names, juicy discounts, and clear CTAs, no more wall-of-text. Her open rates were solid, but the clicks (and replies!) proved her people loved it. Smart Segmentation + Killer Subject Lines She didn’t just blast one email. Michelle sent a six-email retirement sale series, segmenting her list so only her Notion lovers got the super-relevant “Notion lover” subject line. This is targeted email marketing in its Sunday best. Replicating Success (a.k.a. Steal This) The experiment worked so well she’s rolling it out again, this time, using the visual layout in almost every email of her next retirement sale. One good layout deserves another, am I right? Links & Resources Our Sponsor: – Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!) (all the summit emails including Michelle's, plug-and-play for your biz). Key Takeaway Don’t let your sales emails blend into the wallpaper. Breathe new life into your promos (especially when you’re showcasing more than one offer) by getting a bit bold with layout. Your readers will thank you, your click rates will rise, and you might even get a few fan replies. Turn your next big promo into a mini sales page adventure—your list deserves it, and honestly, so do you. 🚀 Now go forth and make those emails super scrollable! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37847525

*SALES EMAIL SUMMIT* Tarzan Kay– addressing the biggest objection and moving customers past shame 08/19/2025

*SALES EMAIL SUMMIT* Tarzan Kay– addressing the biggest objection and moving customers past shame Hey there, email hustlers! In this delightfully honest episode of Sales Email Summit, your host Liz Wilcox sits down with the one and only Tarzan Kay- email marketing wizard, notorious course collector, and master of consent-based selling. They dig deep into sales emails that actually work (and don’t feel icky), tackling the shame spiral of buying all the courses and not launching a unicorn biz…yet. Tarzan spills her go-to email that not only makes sales but helps subscribers reframe their journey. Plus: Canadian pricing drama, bonus stack strategies, and why “so-so” emails are better than none at all. Episode Highlights Sales Email with Soul: Tarzan explains her most lucrative email with the subject line “Are you with too many courses person?” She uses it to tackle buyer’s guilt, dismantle shame, and reframe skill-building as a necessary part of entrepreneurship—not just another pitch. Plus, she shows how weaving in empathy can boost sales without manipulation. Reusing Your Best Stuff: Turns out, you don’t need to start from scratch every launch. Tarzan walks us through her process for mapping and reusing (aka recycling, millennial-style!) promo emails—what gets kept, what gets tweaked, and how even a “meh” email can beat sending nothing at all. Special Touches that Convert: Tarzan dishes about the little (but mighty) details that make a difference—like flagging bonuses in email boxes, making PS reminders that POP, and even creating a custom checkout for Canadian buyers. Sometimes a red box and a maple leaf emoji can save a sale. Links & Resources Our Sponsor: – Turn your newsletter into a growth machine with polls, leaderboards & more. or for stories, embarrassing tales, and just the right sprinkle of advice. (all the summit emails, plug-and-play for your biz including Tarzan's). Key Takeaway Building a business (and writing killer sales emails) takes a LOT of skills so don’t shame spiral if you’ve bought more courses than you’ve finished. Skill-building is legit, and every time you hit “send” (even with a so-so email), you’re leveling up and getting closer to those dollar-sign dreams. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37847470

*SALES EMAIL SUMMIT* Ingrid Urena– a soft invitation in an evergreen sequence (with testimonial!) 08/19/2025

*SALES EMAIL SUMMIT* Ingrid Urena– a soft invitation in an evergreen sequence (with testimonial!) Hey friends, it’s Liz Wilcox here! This episode is seriously juicy for all you email nerds and business besties who love making money while keeping it real. Our guest, Ingrid (the creative genius behind Penguin Designing), drops wisdom on how her most lucrative sales email wasn’t actually a “salesy” sales email at all. (Spoiler: it’s not listed on her website, it’s super soft, and it raked in over $6K!) We chat about authenticity, subtle invites, and the magic of evergreen sequences that keep cash rolling in even when you’re on the couch, binging Netflix. Episode Highlights The Anti-Salesy Sales Email Ingrid reveals that her best-converting email was a soft, valuable share—a behind-the-scenes client audit story that showed exactly how a few small tweaks created a major ROI. No “act now!” urgency, no hype—just trust and receipts. Secret Offers for Subscribers Only That irresistible audit service? Not even on her website. It’s a list-exclusive offer—total VIP vibes for people who stick around and open her emails. Evergreen for the Win Ingrid’s email sits at #52 in her year-long evergreen sequence and STILL quietly racks up revenue. These kinds of “long-game” nurture emails build real relationship equity, bringing in clients who are truly aligned and ready to buy. Links & Resources Our Sponsor: – Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan! Penguin Designing Freebie- (especially if you’re multi-passionate!). Every email from the summit (including Ingrid’s!) turned into plug-and-play templates for your biz. $35, total steal. Key Takeaway Your most profitable email might not look like a sales email. Sometimes pulling back the curtain, showing real results, and quietly inviting people into your world builds trust—and sales—better than any hard pitch or countdown timer ever could. Serve up real value, let your personality shine, and let your evergreen sequence do the heavy lifting while you do you! Catch you in your inbox! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37847445

*SALES EMAIL SUMMIT* Sarah Mueller– free ticket to an upsell 08/19/2025

*SALES EMAIL SUMMIT* Sarah Mueller– free ticket to an upsell Oh hey, email fam! This episode is POSITIVELY bursting with the good stuff for anyone who ever wondered if you could sell (and sell a lot) from your inbox even if your topic is a little, well... different. 🎁 Liz Wilcox brings on Sarah Mueller, the ultimate decluttering queen and founder of The Decluttering Club, to spill the tea (and drop some serious knowledge bombs) on how she made bank with a “just-for-you” free challenge offer. Spoiler: Email is Sarah’s secret sales weapon, and she walks us through the simple yet powerful campaign she used, not once, but TWICE for jaw-dropping results. Whether you want to steal some subject line magic, or just want proof that a love letter to your people approach can make your list a revenue machine, you’re gonna want to press play on this one! Episode Highlights The “Gift” That Keeps on Giving Sarah’s #1 revenue driver? An email with the subject line “I have a gift for you 🎁”—inviting subscribers to a free decluttering challenge with a sneaky-upgrade twist. This single email brought in freaking $16.5K the first time and $8.7K the second. (Yup, SAME email. Results that would make Marie Kondo do a happy dance.) Free Challenge, Big Upsell Energy Why do subscribers open their wallets after a free challenge? Sarah explains the strategy: run a free event packed with value (short daily vids, action steps, all the accountability), then offer lifetime access and bonuses as an upgrade. Add some FOMO (“these vids vanish soon!”), bundle in goodies, and remind, remind, remind. Boom, conversion central. Follow-Up Until You Feel Weird—And Then Keep Going Sarah’s tough love: Most people (especially new marketers) stop too soon. She reminds her list a dozen+ times about the upgrade, knowing that people are distracted, busy, and NEED her solution. Persistence, deadlines, and true belief in your offer is what actually makes sales (not one-and-done campaigns). Links & Resources Our Sponsor: – Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!) Want Sarah’s winning email? (all the summit emails, plug-and-play for your biz). Key Takeaway You don’t need a lengthy or complicated sales sequence to win at email. Sometimes a short n’ sweet love letter with radical clarity is all it takes. Build an experience (like a challenge), bundle serious value, and never stop reminding your audience how you can help. Follow-up is not only allowed, it’s REQUIRED if you want to get your solution into the hands of the people who need it. P.S. It doesn’t matter what your niche is (decluttering, poodles, potato chips...) believe in your offer, show up for your list, and empires can be built. 🥳 Ready to declutter your offers, emails, and (maybe even your closet)? Listen in, swipe those templates, and keep selling with love! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/37847420

Friday Entrepreneur Affirmations: Networking 05/23/2025

Friday Entrepreneur Affirmations: Networking Hey hey, Email Fam! Welcome back to The Email Sound Booth! It’s ya gal Liz Wilcox here, and you are in for an affirming, feel-good ride in episode 141. If you’ve ever felt a little *weird* about networking or worried you’re too “asky” when you reach out to people, today’s episode will change the game for you. Grab your coffee, sit back, and get ready to start viewing collaboration as the superpower it really is! ✨ **Networking Without the Ick!** Liz shares her personal journey of how collabs and networking (yes, even for us awkward folks) are really what moved the needle in her biz. Forget the image of greasy handshakes and forced small talk! 🔑 **Mindset Shift** Get ready to bust the myth that networking is sleazy. You’re not just “taking”—you’re building something *together*. Liz drops some seriously uplifting affirmations to help you step into your value. 💥 **Affirmations for Entrepreneurs** From “I bring value to every conversation” to “My next breakthrough could be one conversation away,” Liz leads you through affirmations to banish imposter syndrome and help you take pride in your weekly wins. Don’t forget to journal on the ones that make you pause! 🎉 **Upcoming List Building Challenge** While this episode is definitely NOT a sales pitch, Liz gives us a sneak peek of her upcoming Networking for Collabs List Building Challenge happening June 2-4. (And yes, it’s still all about YOU, not just the hustle.) That’s a wrap for this week, friends! Remember: your best looks different every day, and those nervous DMs you’re about to send? They could be the key to your next big breakthrough. Listen again or skip to 1:50 for the affirmations if you need that quick boost. Stay proud of those bricks you’re laying, stay open to connection, and remember—Liz Wilcox is rooting for ya, every step of the way! 💖 Catch you in the next episode! — A fellow business owner who's all about good vibes and great collabs /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36630450

3 easy collabs you can set up in 30 days 05/22/2025

3 easy collabs you can set up in 30 days Yo, fellow go-getters! Welcome back to The Email Sound Booth with Liz Wilcox, where we keep biz collabs simple, action-focused, and *actually* doable. If you’re looking to take your business from “kinda real” to “OMG, yes, this is LEGIT”—you’re in the right place. Today, Liz drops her top 3 easiest collab ideas you can set up in less than a month (honestly, you could bang ‘em out this week if you’re feeling spicy). Episode Highlights **No-Fluff Collab #1:** Build a “Top 5 Creators” or “Top 10” webpage featuring you and a crew of niche-adjacent pals. Throw in headshots, links, freebies, why-your-audience-cares—and everyone shares it across their lists/socials. It’s like a kindergarten version of a bundle, but way less headache, way more exposure. **Co-Hosted Live Sessions:** Join forces with someone in your lane for a live session on Facebook, Instagram, or even pre-recorded—teach something cool, support their launch, or just hang. (Liz shared her faves from collabing with folks like Brock Johnson and Christina Lenkowski!) Bonus: Get new emails, followers, and warm leads just by showing up on someone else’s turf. **Lead Magnet/Freebie Swaps:** Literally email your list about their freebie, they do the same for yours. No tech headache, no setup drama. Just network *across* (not up) with biz buds with similar audiences and boom—both of your email lists suddenly look twice as big. **Big Reminder:** You don’t have to slide into Oprah’s DMs for collabs. Start with people in your own circle or those at a similar level. The magic is in the mutual support (and the much easier wins). **The List Building Challenge:** Mark your calendars! The Networking for Collabs List Building Challenge drops for $33 on May 26th, happening June 2nd, 3rd, and 4th. Special guest Lindsay Johnson (The Radical Connector!) will show you the ropes for networking *specifically* for collabs. And that’s a wrap, friend! Remember—collabs don’t have to be a huge production. Try one (or all) of these this month and watch your biz (and your network) level UP. And as always, you’re awesome, I’m Liz Wilcox, and I’ll catch you on the next episode. High fives and happy collabing! -Liz P.S. Keep your eyes peeled for all the deets on the upcoming challenge—don’t miss it! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36630235

get the most email subscribers from your collab by doing this 05/21/2025

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why your network is your secret list building weapon 05/19/2025

why your network is your secret list building weapon What’s up, Email Fam?! Liz Wilcox here, and today we’re spilling the tea on THE most underrated powerhouse for growing your email list: your network. That’s right—the people you know are your not-so-secret weapon, and I’m breaking down exactly why relationships are the hack you’ve been looking for. If you want that email list to grow with less hustle and way more ease, this one’s for you. Episode Highlights: The Magic of Instant Trust Transfer Borrow credibility from your biz besties! When someone shares you with their audience, you get instant trust points. (Think freebie swaps, JV webinars, and all that jazz.) Warm Leads On Tap Ditch cold pitching—networking gives you warm leads who are already looking for what you offer. Collaborate to connect with problem-aware folks who want your solutions. Opportunities You Can’t Google The best gigs come through connections, not search engines. From speaking spots to top-secret bundles and referral goldmines—your network unlocks them all. Faster Growth, Less Effort Forget grinding 24/7—one DM or collab can get you way further than hours of ads and endless Reels. Real talk! Momentum That Compounds Relationships are like email list investing—collab once, and it can keep paying off for literal years. More visibility, brand buzz, and surprise opportunities await (trust me). Special Announcement Heads up! We’ve got a List Building Challenge focused on networking and collabs coming up June 2-4, 2025. Mark your calendars, fam. Remember, your network isn’t just a “nice to have”—it’s THE move for next-level, sustainable email list growth. Keep meeting new people, collabing, and doing YOU. Don’t forget to check the show notes for details on the upcoming challenge, and as always: you’re awesome. See ya next episode, friend! Want more email list goodness (and to never miss out on the fun)? Subscribe + stay tuned! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36624365

Friday Entrepreneur Affirmations: Visibility 05/16/2025

Friday Entrepreneur Affirmations: Visibility Hey, hey, business bestie! Liz Wilcox here with another shot of awesome for your Friday—welcome to episode 136 of The Email Sound Booth! If you ever feel a little wobbly about putting yourself out there, today’s your episode. We’re diving head-first into the theme of visibility—yes, that big, sometimes scary V word that every entrepreneur wrestles with. But don’t worry, I’ve got you covered with some quick, feel-good affirmations to power up your confidence and get you ready to share your magic with the world. Here’s what’s inside: ✨ Quickie Confidence Boost — We’re talking five minutes of affirmation goodness that has you feeling lighter and more ready to tackle that inbox or IG post. Repeat after me, friend! ✨ Visibility Without the Vulnerability Hangover — Learn the simple mindset shift that lets you show up for your people without feeling like you’re baring your soul every single time. ✨ Your Message Matters (Even If Your Voice Shakes) — Messy action? We’re here for it! Find out how just showing up (even when you’re not at your “best”) can make all the difference—that’s how you find your people! ✨ Making Money by Being YOU — No need to twist yourself into a pretzel. Liz breaks down why being authentic is your #1 sales strategy and how sharing your value (rather than chasing perfection) is the real money-move. ✨ Pep Talk for the Next 90 Days — These affirmations aren’t just for Friday—they’re your secret sauce for the weekend, the next month, and all those big dreams on your vision board. Love a bite-sized mindset reset? Listen to this one a couple times over (Liz gives big permission to hit that repeat button)! And remember, visibility is not about being perfect; it’s about being helpful. Catch you next episode, Liz P.S. If today’s affirmations made you feel seen, pass this episode along to a fellow entrepreneur who could use a little nudge to step into the spotlight! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/36539575

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The Email Sound Booth with Liz Wilcox

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