The Email Sound Booth with Liz Wilcox

For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.

EMAIL ENGAGEMENT SUMMIT: Ellen Yin- fun ways to get replies 04/23/2026

EMAIL ENGAGEMENT SUMMIT: Ellen Yin- fun ways to get replies Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Hey friends! Liz Wilcox reporting for duty from the Email Engagement Summit, where the audio is “mid” but the email game is fire. In this snack-sized ep, I sit down (virtually!) with the one-and-only Ellen Yin of Cubicle to CEO to jam about upping your email engagement in ways so simple it’s not even funny. We spill our own behind-the-scenes hacks, swap hilarious stories, and debate the serious business of how to pronounce “GIF/gif/jif.” If you like keeping your emails fun, real, and human—this one’s your vibe. Episode Highlights Reply with ONE Word—It Works! Ellen Yin dishes on her easiest tip ever: just ask your subscribers to reply to your emails with a specific word. Seriously, try it! Like DM automation on Insta, but for your inbox. Not only does it bump up engagement, but it literally teaches your peeps that it’s okay to hit reply (01:07). Make It Fun & On-Brand Liz Wilcox shares her 90s-themed welcome sequence where new subscribers reply with “too legit to quit.” Not only does it keep things playful, but it’s a total conversation starter (shoutout to all the MC Hammer GIFs that flood her inbox daily) (05:01). Don’t Drop the Link—Start the Chat Both Ellen Yin and Liz Wilcox encourage swapping out those cold, direct links for easy calls to reply. Examples: inviting event organizers and attendees to reply for custom links, and only sending freebies after someone responds. Engagement + Connection = A+++ (03:38). Links & Resources List Gadget – The “plug and play” email engagement tool that inspired this very summit. Get your $9 deal at Cubicle to CEO Newsletter – Join Ellen Yin’s crew of 23k+ biz owners for weekly behind-the-scenes (peek at what’s working IRL): Check out Ellen's email here: Key Takeaway Stop overthinking engagement! The best moves are low-tech, high-vibe: ask for a reply, keep it fun, and show up as a real human (bonus points for 90s references and dance GIFs). Your email list will love you for it. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40985825

EMAIL ENGAGEMENT SUMMIT: Kate Doster- pdf-itize your stuff for clicks and sales 04/23/2026

EMAIL ENGAGEMENT SUMMIT: Kate Doster- pdf-itize your stuff for clicks and sales Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: What's up, inbox rockstars? This episode of the Email Engagement Summit, hosted by your very own Liz Wilcox, is a straight-up goldmine for anyone who's ever wondered, "How do I get folks to actually engage with my emails instead of sending them to Internet purgatory?" Kate Doster (aka the queen of PDF-izing your email game and wrangling the ADHD entrepreneur brain) drops in to share her signature strategy for higher engagement and making those sweet digital sales—without burning out. It's honest, fun, and full of hacks you'll want to try before your next send. Grab your oat milk latte and let’s dive in. Episode Highlights 1. PDF-izing Your Emails: The Hottest New Trend Kate Doster spills her method for boosting engagement: stop writing another long-winded email and instead, bundle the value into a snazzy, branded PDF and attach that instead 01:22. Make your subject lines pop with words like "PDF", "Freebie," or a clear benefit—think "PDF: Post This If You Want Sales" 04:09. Hot tip: Tag on a product/sales blurb at the end of your PDF (because hey, you’re working smarter, not harder) 02:12. 2. Triple Threat Click Tactics Link up everything—mockup image, button, and a good ol’ P.S. text link—for max click-thru magic 05:02. The psychological ninja move? Drop a curiosity statement in your P.S., like “Let me know what you think about page two,” so subscribers can’t resist clicking 06:12. 3. Engagement = Replies = Inbox Party The by-product of this strategy? Actual human replies. People love thanking you for the extra effort and it boosts all those good engagement metrics 02:51. Links & Resources – Plug and play email growth magic (sponsor and all-around clever tool referenced by both hosts) Check out Kate's email here: Kate Doster’s Toolkit – Swipe Kate Doster’s "Host Your First Bundle" resources (plus, get on her list for more genius emails): Key Takeaway Why overthink your next email? Turn it into a value-packed, engaging PDF, test out those benefit-driven subject lines, link all the things, and juice up your P.S. Let your personality (and those links) shine, and watch your audience actually get excited about your emails. Engagement is just a PDF away. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969865

EMAIL ENGAGEMENT SUMMIT: Claudia Lucero- how cheese helped me get replies 04/23/2026

EMAIL ENGAGEMENT SUMMIT: Claudia Lucero- how cheese helped me get replies Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: What’s up, cheese lovers and inbox warriors! This episode is a melty, gooey dive into engaging your email list—featuring the queen of DIY cheese herself, Claudia from Urban Cheesecraft. We chat about keeping your audience interested, using polls to shape your biz, and tracking what actually leads to sales (spoiler: sometimes it is cheese). Grab your favorite snack (cheese not required, but strongly encouraged), and let’s get into the good stuff! Episode Highlights Mini-Polls = Maximum Engagement Claudia talked about using simple mini-polls at the end of her weekly emails to ask subscribers what cheese they want to learn next—turns out, Halloumi is the crowd fave! 00:01:39 Tagging for Smart Tracking She’s not just winging it anymore! Claudia now tracks poll votes with tags, which helps her connect responses to future sales and see who buys what. You know you’re leveling up when your data game gets sharper than your cheddar. 00:03:02 Ask and They Will… Buy! Real talk: past polls and prompts for product ideas led to real sales. When Claudia asked for burrata fans, people bought kits and classes. Now, she’s doubling down on tracking for even more mozzarella money-moves. 00:03:26 Links & Resources Urban Cheesecraft Email List & Free Cheese-Making Class Jump on Claudia’s list and get her 20-minute cheese class for free. Because who doesn’t want to brag about homemade cheese? https://urbancheesecraft.com/ Urban Cheesecraft on Instagram. More cheese content, more good times: https://instagram.com/urbancheesecraft ListGadget: Email Engagement Tools- Make your emails interactive (polls, reactions, timers, oh my!) like the pros featured in this summit: Key Takeaway Don’t overthink your emails—just ask your crew what they want, get creative with your engagement (hello, quick polls!), and keep tabs on what works. Your list is more than just addresses—it’s a cheese-loving community ready to help you shape your biz (and your next workshop flavor). /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969840

EMAIL ENGAGEMENT SUMMIT: Christina Lenkowski- segmenting for sales 04/23/2026

EMAIL ENGAGEMENT SUMMIT: Christina Lenkowski- segmenting for sales Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Hey friends! This episode of the Email Engagement Summit is hotter than my iced matcha on a July afternoon. Liz Wilcox is chatting with the magical connector herself, Christina Lenkowski! Spoiler: She's the real MVP behind so much of our email success vibes. Christina Lenkowski drops some serious wisdom on juicing up your email engagement, segmenting like a pro, and making your subscribers actually want to show up (imagine that!). Whether your email list is thriving or collecting pixel dust, you’re about to get inspired to try new stuff. Episode Highlights Segmentation FTW Christina Lenkowski talks about leveling up her email game by segmenting her lists, especially around webinar launches. This resulted in open rates in the 60-70% range and click-through rates to make any marketer weep with joy 01:36. Parallel Launch Sequences Instead of blasting everyone with the same sales emails, she ran parallel sequences: one for webinar attendees, one for the regular list. Each group got tailored CTAs, making everyone feel seen 03:14. Setting Expectations = More Engagement Want people to show up to your stuff? TELL THEM WHAT TO EXPECT. Liz Wilcox shouts out how Christina Lenkowski's up-front approach increased show-up rates and kept people hooked 04:13. Links & Resources List Gadget Summit Special — the “plug and play” email sorcery tool everyone’s raving about: Get Christina Lenkowski’s podcast pitch swipe files (plus join her too-awesome-for-words email list): Check out Christina's email here: Insta laughs and publicity inspo: Key Takeaway Email engagement isn’t magic—just be intentional! Segment your list, tailor your approach, and set clear expectations so your subscribers always know what’s coming. When you connect with your audience genuinely (and shout about it like the quirky business owner you are), your email list turns into a party everyone actually RSVPs to. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969810

EMAIL ENGAGEMENT SUMMIT: Cat Griffin- using song lyrics to connect with subscribers 04/23/2026

EMAIL ENGAGEMENT SUMMIT: Cat Griffin- using song lyrics to connect with subscribers Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Alright, folks, buckle up for a lyrical ride! In this session, Cat Griffin shows us how email marketing doesn’t have to be dry or spammy—it can actually be fun (who knew?!). Cat spills all the tea on using Oasis and Cher song lyrics to spark legit conversations with her email list. We talk pop-culture vibes, authentic branding, and how to get subscribers hitting that “reply” button because they actually WANT to talk to you. If you think business emails have to be boring…this episode might just set you straight. 🎤 Episode Highlights Turning Song Lyrics Into Inbox Gold Cat Griffin shares how riffing off Oasis lyrics like “Don’t Look Back in Anger” and “Today’s Gonna Be The Day” has become her secret weapon for more organic, laugh-filled engagement. She’s not just building an email list—she’s building friendships, one chorus at a time. Getting Real Replies (Not Just the Auto Ones) Using music references, Cat Griffin doesn’t just ask her subscribers to “hit reply”—she gives them a reason to. The result? Genuine conversations, stories about what everyone’s working on, and fun debates about which song is which. Spoiler: her husband still thinks Cher’s “Shoop Shoop” song was by the Bad Boys. 02:04 Keep It On-Brand—And Actually Fun Cat keeps her email voice unapologetically her. If using lyrics feels natural, go for it. If asking “what are you up to?” feels off, skip it. The key? Authenticity, baby—and her audience is here for it. Kat Griffin breaks it all down at 03:06. Links/Resources Free Collab Guide from Cat all about growing your list through collaborations (perfect if you’re tired of solo-hustling): Check out Cat's email here: The Email Engagement Summit hub: Key Takeaway Don’t be afraid to make emails a little weird—or a lot YOU. If you want engaged subscribers (not just numbers), ditch the stiff “newsletter” voice and write like a human with personality—even if that means quoting Oasis or Cher. The best engagement comes when you AND your list are having fun. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969760

EMAIL ENGAGEMENT SUMMIT: Sam Vander Wielen- the newsletter IS the prize 04/23/2026

EMAIL ENGAGEMENT SUMMIT: Sam Vander Wielen- the newsletter IS the prize Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: What makes an email list so irresistible that people actually look forward to your next send? That's exactly what we unpack with the one and only Sam Vander Wielen! Forget boring email freebies—Sam Vander Wielen spills her spicy secrets on making your emails the very thing everyone wants. We’re talking branded newsletters, value bombs, and a little Insta-teasing magic to get people lining up for your subscriber club. If your list could use more raving fans, this one’s for you! Episode Highlights Give Your Emails an Upgrade Sam Vander Wielen shares how branding her weekly newsletter and making it an ‘event’ helps supercharge sign-ups—and keeps readers actually wanting to read. She finds giving her newsletter a real name and purpose is a total game-changer for engagement (00:00:54). Hype It Up on Social Got something juicy coming up in your next email? Tease it! Sam Vander Wielen talks up next week’s newsletter on Instagram or wherever her audience hangs out, which drives a TON of new signups (00:02:40). Forget the Freebie, Focus on the Inbox The big myth busted: you don’t have to offer a lead magnet. If your emails deliver genuine value, people will sign up just for your content (00:01:27). Mind. Blown. Links / Resources Sign up for Sam’s Sidebar newsletter and get weekly inspo from Sam Van Der W—you and 63,000+ biz buddies: Check out Sam's email here: Try ListGadget and level up your emails with polls, timers, and more at Key Takeaway Ready for better engagement? Make your emails so dang valuable that people want them for the emails alone. Brand your newsletter, tease it on social, and focus on pure value. The lesson: Become the “can’t-miss” email in their inbox! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969715

EMAIL ENGAGEMENT SUMMIT: John Meese- gotta reply to get the invite 04/23/2026

EMAIL ENGAGEMENT SUMMIT: John Meese- gotta reply to get the invite Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: What’s up, inbox enthusiasts! On this episode, I sat down with email wizard John Meese author of “Serve 2 Sell” and upcoming book “Sold Out Coach.” We’re talking next-level email engagement—not those boring open rates and click rates, but real human connection. Think: transforming your emails from one-to-many snoozefests to high-converting, one-on-one convos with dream clients. Seriously, if you’ve ever wondered how to get legit replies (and not just from your mom), this is your jam. Plus, we get a behind-the-scenes peek at John’s signature “include you on the calendar invite” move and how it leads to sold-out high-ticket programs. Let’s roll. Episode Highlights The Magic CTA John Meese spills the beans on his secret, super-casual CTA: “Would you like me to include you on the calendar invite?” This simple question gets boatloads of actual replies—way more than the old-school “register here” link. 01:40 From Inbox to High-Ticket Coaching We dig into John Meese’s sneaky-genius system: featuring real client stories, hosting live Q&As, and then inviting interested people via a personal response. This method fills up group coaching programs with warm, qualified leads, not cold lurkers. 05:47 Deliverability & Engagement Like a Boss Forget shallow metrics. John Meese shows that getting real replies boosts deliverability and starts real relationships—so you land in the inbox, not the spam folder, and actually get paid. 06:15 Links/Resources John Meese’s site & free crash course: (Get real examples, a free assessment, and tips for selling your brain without losing your weekends!) Key Takeaway Don’t just chase numbers—get personal, get real, and ask for that reply. You’ll fill up your calendar and your high-ticket programs with people who are already rooting for you. Be a human, not a robot. Emails work when you do. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969640

EMAIL ENGAGEMENT SUMMIT: Eman Ismail- don't write it all at once! increase sales by waiting til last minute 04/23/2026

EMAIL ENGAGEMENT SUMMIT: Eman Ismail- don't write it all at once! increase sales by waiting til last minute Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: What’s up email geeks! In this episode of the Email Engagement Summit, I Liz Wilcox (your host with the most questionable WiFi) bring on email strategist extraordinaire Eman Ismail to spill the beans on how to turn your audience from “meh” to mega-engaged. We chat about why it’s cool to ditch your rigid email launch schedule, stalk your inbox for REAL subscriber questions, and fire off exactly the emails your peeps need—right when they need ‘em. Whether you’re an over-planner or a fly-by-the-seat-of-your-convertkit, you’ll be pausing those pre-scheduled campaigns after this one! Episode Highlights Let Your List Lead the Launch Eman Ismail shares how she purposely left gaps in her launch email schedule so she could listen to her audience mid-launch and create insanely relevant emails. Spoiler: It resulted in action-boosting, dollar-dropping replies and major sales. (01:00) The Power of Specificity When a subscriber asked how Eman Ismail’s course compared to “Copy School,” she pivoted on the spot, writing a head-to-head email that directly tackled that question. That single email sealed the deal for not one, but TWO course sales at $1K a pop! (02:30) Don’t Be Scared to Go Off-Script Both Eman Ismail and Liz Wilcox admit that leaving blank space in your launch schedule (aka: winging it with replies to real-time questions) can be scary, but it’s also the secret sauce to building community and making more sales. (06:01) Links/Resources : The plug-and-play email toolkit making this summit (and our email dreams) possible. Get the deets and a special deal! : Discover your ideal newsletter style and join Iman’s list for inspo, how-tos, and a free video walkthrough: https://emancopyco.com/quiz Key Takeaway Stop talking at your list—start talking with them. Leave room to respond, obsessively check those replies, and send emails that make your subscribers feel seen (and ready to hit that “buy” button). Embrace the chaos, trust your gut, and remember: engagement isn’t about being perfect—it’s about being present. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969575

EMAIL ENGAGEMENT SUMMIT: Chad Allen- the 11 word email with a 10% click rate 04/23/2026

EMAIL ENGAGEMENT SUMMIT: Chad Allen- the 11 word email with a 10% click rate Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: What’s up, inbox heroes? Liz Wilcox here, bringing you another fire session from the Email Engagement Summit—where the audio’s “meh” but the content’s chef’s kiss. In this episode, I sit down with the one and only Chad Allen to dig into a sneakily simple email that sparked wild engagement with his audience (we’re talking a reply tsunami and click rates that’ll make you spit out your iced coffee). From irresistible subject lines to videos that actually motivate your people, we dish on how to rally your community, make hearts flutter, and turn that digital inbox into a living, breathing movement. 3 Episode Highlights The Magic of 11 Words When Chad Allen dropped an email with the subject line “This email has 11 words,” his audience lost their minds (in a good way). 50% open rate, nearly 10% click rate. All for a short, punchy email and a relatable video. Short ‘n sweet can still bring the heat (01:06–02:20). Inspiration over Instruction Instead of flogging yet another how-to guide, Chad Allen sent his peeps a two-minute “you got this” pep talk by Ira Glass. Result? Flooded inbox with grateful replies—even though he didn’t ask for them (03:19–04:22). Sometimes, all your people want is a little inspiration to keep them moving. Community Vibes = Reply Gold When you truly know your audience, you can spark a conversation just by sending the right message at the right time. Liz Wilcox hypes up the power of knowing what your people need to hear, no matter your niche. Inspire and motivate, and the replies will come flying in (04:56–06:15). Links / Resources – Level up your emails with polls, leaderboards, timers, and more. – Get writing templates, planners, infographics, and a motivational nudge for your creative journey. Check out Chad's email here – Key Takeaway You don’t need to write a novel to get people clicking, replying, and actually loving your emails. Know your audience, keep it real, and serve up a punch of inspiration—sometimes being their cheerleader is more valuable than being their instructor. Press send, rally your digital crew, and watch the engagement roll in. Inbox magic, millennial-style ✌️ /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969545

EMAIL ENGAGEMENT SUMMIT: Tina DiVita- eliminating friction + no pitching = sales 04/22/2026

EMAIL ENGAGEMENT SUMMIT: Tina DiVita- eliminating friction + no pitching = sales Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: What’s up, inbox besties?! In this episode of the Email Engagement Summit, Liz Wilcox sits down with the totally brilliant Tina DiVita—brand + systems builder and self-proclaimed “let’s make it EASY” queen. We’re talking allll about ditching email friction, keeping it 100 with subscribers, and how to get folks actually raising their hands (aka, booking calls) with way less awkwardness. Spoiler: There’s AI magic, story-based messaging, and fresh takes on the “wanna hop on a call?” hustle. Ready for email engagement that doesn’t feel like pulling teeth? Grab your coffee (or boba, I see you), and let’s get into it! Episode Highlights Ditch the Booking Pressure—Lower the Barrier! Tina DiVita shares how she stopped pushing people to “book a call” right out of the gate and switched to a chill “reply yes for next steps” CTA. Genius? 100%. Friction? Gone. (02:47) Letting AI Be Your Email Wingman Struggling to show up in the inbox? Tina DiVita built a custom AI tool trained on her brand voice + client stories so she always knows what to say. Hello, consistency! She ran a 30-day campaign with a wild 59–63% open rate and booked four discovery calls. (00:57) Consistent, Story-Led Emails (No Aggressive Pitching Required) Instead of sell, sell, sell, every email led with a relatable story or client win—and the pitch just showed up naturally at the end. Feels good, right? It’s all about building trust and turning connections into conversations. (02:47) Links/Resources – Hop on Tina DiVita's list and get her free Brand Voice Builder. Peep that yellow button in the header, fam! (04:38) Check out Tina's email here: – Sponsor alert! Make your emails interactive with polls, timers, referrals and more. Plug, play, profit. Key Takeaway If email marketing feels like trying to get your cat to attend a Zoom call… you’re probably making it too hard. Make engagement EASY: tell real stories, ditch the scary calls to action, and invite replies like you would from a friend. Consistency is better than perfection every time. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969520

EMAIL ENGAGEMENT SUMMIT: Heather Ritchie- playing with preview text 04/22/2026

EMAIL ENGAGEMENT SUMMIT: Heather Ritchie- playing with preview text Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Alright, y’all – welcome to another bangin’ episode from the Email Engagement Summit! Liz Wilcox is in the house, audio vibes totally "mid" but value completely maxed. This time, she sits down with Heather Ritchie, aka certified content marketing strategist and your go-to for infusing email campaigns with realness (plus a side of LOLs). If you’re tired of cookie-cutter emails and want inspo for being your absolute self (ADHD quirks, police humor, and all), this convo delivers! We’re talking subject lines that SLAP, preview text that makes people giggle, and why letting your true personality show can turn unsubscribes into your new fave filter. Episode Highlights Humor + Honesty = Engagement Upgrade Heather Ritchie shares how ditching the “watered-down” version of herself and making her emails more personal, weird, and real gets actual replies from subscribers. (Bonus: subject line/preview text combos that make people smile!) 01:36–04:45 Personality is the Ultimate Repel (and Attract) Button Worried about losing folks from your list? Heather Ritchie says: Good! The right ones will stick – the rest will find their way out. Your emails shouldn’t be for everyone, and that’s the point. 04:52–05:11 Favorite Real-Life Subject Line Examples Get inspired by Heather Ritchie’s best-loved lines – including Christmas antics and ADHD confessions. You don’t have to be a stand-up comedian; just a little witty honesty goes a long way! 05:21–05:45 Links & Resources List Gadget: Email Growth Machine (Summit Discount!): Get Heather Ritchie’s freebie: Imposter Syndrome Interrupter (snag it from her email list for personality-boosted confidence with AI/journal prompts rolled in): Check out Heather's email here: Key Takeaway Let your real self shine in your emails! Skip the boring, play with your subject lines and preview text, and don’t be scared to show your quirks. The right people will vibe with you—and the rest will unsubscribe, clearing space for your true fans. Your personality? It’s literally your email superpower. Craving more? Hit up Heather Richie’s list for inspo, freebies, and the kind of subject lines that make you—and your readers—snort-laugh at your inbox. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969445

EMAIL ENGAGEMENT SUMMIT: Jessica Eastman Stewart- sharing girl scout cookie links to build trust 04/22/2026

EMAIL ENGAGEMENT SUMMIT: Jessica Eastman Stewart- sharing girl scout cookie links to build trust Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Yo, welcome to another episode from the Email Engagement Summit, hosted by your girl Liz Wilcox. This week, we’re hanging out with Jessica Eastman Stewart, who brings the vibes and fresh ideas for building email community—without overthinking it. From crowdsourcing cool stuff year-round to creating shareable Girl Scout Cookie docs, Jessica Eastman Stewart spills on how “fun + service = trust” in your inbox. If you've ever doubted that community is the secret sauce for epic email engagement, buckle up: this one's for you. Episode Highlights Crowdsourcing Joyful Content Doesn’t Have to Be Complicated Jessica Eastman Stewart shares her fave way to keep her Friday 5 newsletter readers hyped—by asking them to share tips, recommendations, and even Girl Scout cookie links. Sometimes the simplest ideas build the strongest communities 01:05. Girl Scout Cookie Roundup = Unexpected Email Magic Every cookie season, Jessica Eastman Stewart collects links from her audience who have Girl Scouts in their lives, pops them in a public Google Doc, and then shares that doc out a few times so everyone can buy (and eat) more cookies. It's community, it's connection... and it's delicious 01:57. Fun Ideas = Real Engagement (Yes, with Actual Numbers!) Not only did her readers love it (hello, 11–12% click rates to a Google Doc from a 16,000+ subscriber list), but Jessica Eastman Stewart made genuine connections with her audience and even ordered cookies herself—talk about walking the walk 05:44. Links/Resources ListGadget: Make Email Engagement Fun & Easy ($9 deal for summit peeps!): listgadget.com/summit Jessica’s Friday 5 Newsletter — Sign Up for Weekly Joy + Tips: Check out Jessica's email here: https://pages.jessicaeastmanstewart.com/posts/jessica-s-friday-five-girl-scout-cookie-season-is-here Key Takeaway Stop overthinking your community-building emails. A little fun, a little service, and a shared cookie doc can turn “meh” subscribers into raving fans. Break some so-called “rules,” try something unexpected, and don’t forget to sprinkle in your own quirky personality—you never know which non-business thing will make your list fall in love with you. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969490

EMAIL ENGAGEMENT SUMMIT: Michelle Pontvert- summers off increased my affiliate sales! 04/22/2026

EMAIL ENGAGEMENT SUMMIT: Michelle Pontvert- summers off increased my affiliate sales! Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Hey friends! It's Liz Wilcox, your fav inbox-obsessed friend, coming in hot from the Email Engagement Summit. This time I sat down with the brilliant Michelle Pontvert to geek out over a genius (and sanity-saving!) way to keep your subscribers engaged—even when you wanna go totally out of office for a month. Think guest blogging, but for your email list. Yes, for real. We get into her collaborative approach to content, how she keeps the inbox vibes fresh, plus how she managed to enjoy her summer break without ghosting her audience (and even made some extra cash while chillin’). Let’s get that email engagement up without burning out, mmkay? Episode Highlights Collaborative Email Series Saves the Summer Michelle Pontvert explains how she recruited aligned business pals to share exclusive tips and stories with her list, letting her take a real summer break and keep the value rolling for her subscribers. Win-win-win! (01:00 – 02:48) How the Magic Happens (Without Losing Your Voice) She breaks down the nitty-gritty of inviting contributors, setting a theme (“From Sign Up to Sales” anyone?), adding her own intro and outro, and how she kept the vibe consistent—spoiler: she only wrote like three sentences per email herself! (04:22 – 07:33) Bonus: Monetizing While You Kick Back Michelle Pontvert shares how she wove in affiliate links to her collaborators’ free or low-ticket offers, so she didn’t just keep engagement up, she actually earned money on autopilot. Passive income, activated. (06:41 – 07:07) Links & Resources Check out Michelle's email here: Grab the free “State of Summits” report: Want in on the easy email magic? Check out (our sponsor & fav tool for interactive emails) Key Takeaway You don’t have to hustle 24/7 or drown in drafts to keep your email list lit. Tap into your network, feature talented buddies, and everyone wins—you, your audience, and your collaborators. Spoiler: your inbox can keep the party going, even when you’re off sipping spritzers or recharging in peace. Hit up the links, get inspired, and set your email strategy to “easy mode”—more engagement, less burnout. You got this! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969330

EMAIL ENGAGEMENT SUMMIT: Ayebanoa Sapphire Benwari- little boxes, big wins 04/22/2026

EMAIL ENGAGEMENT SUMMIT: Ayebanoa Sapphire Benwari- little boxes, big wins Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Hey, hey, party people! Welcome back to the Email Engagement Summit—the place where our audio is “mid,” but trust me, the content absolutely smacks. In today’s episode, I (your host, Liz Wilcox) got to hang out with the fabulous Ayebanoa Sapphire Benwari, aka “Dr. Sapphire” of email engagement fame. We dove deep into a super simple but hella effective email strategy: the “Little Box.” Whether you love getting creative or keeping it basic, this under-five-minute hack promises to jazz up your emails, get more clicks, and help you stay in tune with your subscribers—without breaking a sweat. If you want practical takeaways, actual click stats, and some indie business owner energy: you’re in the right place. Episode Highlights The “Little Box” Strategy for Sky-High Engagement Ayebanoa spilled all about a colorful, can’t-miss box you can drop anywhere in your email. Use it to spotlight multiple offers, events, or links—and watch your click rates soar. Pro tip: make that box POP by using a different background color. Real Results & Fun Experiments Ayebanoa dished out juicy stats from real campaigns, showing exactly which offers drew the most clicks and how switching up box placement (top, middle, bottom) keeps things fresh, not formulaic. Keep It Fun & On-Brand You don’t have to be a design whiz to try this, but if you want to flex your branding muscles—go for it! And remember: when you’re having fun, your subscribers notice (and vibe with it). Links & Resources – Easy plug-and-play HTML magic for your emails, sponsor shout-out! Check out Ayebanoa's email here: – Hop on Ayebanoa's list to see the “Little Box” strategy in action and soak in some email inspiration. Key Takeaway Don’t overcomplicate your engagement strategy—sometimes “just a little box” is all you need for big results. Break the rules, experiment with placement and copy, and above all: don’t forget to have fun. Your list will thank you. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969220

EMAIL ENGAGEMENT SUMMIT: Liz Mosley- wanna be on my podcast? 04/22/2026

EMAIL ENGAGEMENT SUMMIT: Liz Mosley- wanna be on my podcast? Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Ever have a podcast guest ghost last minute and panic about empty content calendars? Tune in to hear how Liz Mosley turned a scheduling snafu into an epic engagement extravaganza. She didn’t just scramble, she invited her own list to pitch for the open guest spot, sparking a tidal wave of connection and creativity with her audience. We talk playful pitches, rejection reframes, and why inviting your subscribers behind the velvet rope is always a vibe. Grab your coffee and let’s make inboxes human again. Episode Highlights When Life Gives You Canceled Guests… Liz Mosley shares how a last-minute cancellation led her to open up a podcast guest slot to her email subscribers, giving detailed pitching instructions and sparking a wave of creative responses 01:00. Community Vibes > Transactional Emails Instead of the usual broadcast-from-the-mountaintop approach, Liz Mosley and Liz Wilcox dig into how getting your list involved creates real community (“not just another sales funnel, thank you very much”) 03:59. A Rejection Challenge Worth Clicking Liz Mosley drops her free Trello board template that helps you rewire your brain for rejection—and maybe start celebrating those “no’s” 05:23. Links & Resources List Gadget: The summit’s proud sponsor—supercharge your emails with polls, leaderboards, and more. Get on Liz Mosley’s List + Free Rejection Challenge: Check out Liz's email here: Key Takeaway Don’t just “talk at” your list, invite them in! Whether it’s crowdsourcing a guest, running a quirky game, or reframing rejection, real connection happens when your audience feels like collaborators, not numbers. Open your digital doors and let your list be part of the journey. (Bonus: the replies just might make your day.) /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969170

EMAIL ENGAGEMENT SUMMIT: Adam Schaeuble- my email list saved my threads account 04/22/2026

EMAIL ENGAGEMENT SUMMIT: Adam Schaeuble- my email list saved my threads account Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Hey, pod pals! In this latest episode of the Email Engagement Summit, I get to vibe with Adam, my favorite podcast host ever, on the wild power of your email list. Spoiler: Email isn’t just “old school” marketing. Nope, it’s actual magic. We dive into how keeping it real and consistent with your list turns casual subscribers into super fans (the kind that’ll fight the bots for you). Episode Highlights No AI Here, Friends: Adam kicks off every newsletter with a stamp of authenticity—reminding readers it’s 100% human-written, in real time, and super unfiltered 01:09. The Threads Fiasco: When Adam gets his Threads account disabled by a bot (oh, the irony), he vents to his list and—plot twist—asks his community to help. Cue the super fan takeover. Within six hours of sending the email, his account is reinstated. Email list for the win 03:58! Consistency Is Queen: For years, Adam has dropped his newsletter and podcast weekly, never missing a beat. That’s the real secret sauce for building trust and engagement 06:10. Links & Resources : Sponsor & the tool for spicing up your emails with polls, timers, leaderboards, and more. Get on Adam's newsletter: Check out Adam's email: Super fans shoutout: Pat Flynn & the “Superfans” book (good read!) Key Takeaway Being real, like actually real, and showing up consistently for your people transforms your subscribers into a ride-or-die crew. So don’t just automate and ghost; get personal, get weird, and watch your email list move mountains (and maybe even tangle with the tech overlords). /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40969115

EMAIL ENGAGEMENT SUMMIT: Caleb Dempsey- leaderboards doubled my click rate on a list of 80k 04/21/2026

EMAIL ENGAGEMENT SUMMIT: Caleb Dempsey- leaderboards doubled my click rate on a list of 80k Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Hey hey, inbox innovators! Liz Wilcox here, and this time, I’m hanging with the dopamine dealer themself, Caleb Dempsey, at the Email Engagement Summit. If you’ve ever wondered how to make your list folks basically beg to open and click your emails (without bribing them with avocado toast), then roll up your sleeves for this convo. Caleb Dempsey breaks down their “dopamail” framework—think gamification, leaderboard flexing, and feedback loops that get even your lurkers off the sidelines. Ready to make that Monday newsletter — dare I say — FUN? Let’s do it. Episode Highlights Leaderboard Magic with List Gadget Caleb Dempsey shares how they use List Gadget to give peeps a literal points-based reason to show up and engage (01:12). Spoiler: turns out, we all crave a little scoreboard glory. Feedback Loops That Actually Work “Do something, earn reward, feel good.” It’s not just your childhood sticker chart—Caleb Dempsey turns this into an 80% engagement boost in just 6 months (03:45). No Participation Trophies, Just Pure Winner Takes All Forget runners-up. Only one can claim the quarterly crown and the physical prize (03:10). Savage but motivating! Links/Resources — Plug-n-play polls, leaderboards, and dopamine triggers for your emails — Get schooled by the boss of email engagement Link to Caleb's email: Check out our coupon book here — Key Takeaway Make your emails the best thing in someone’s inbox with real actions, instant feedback, and a sprinkle of fun. Caleb Dempsey proves people will open, click, and cheer for you (literally!) when there’s community, competition, and clear rewards. Stop being boring in the inbox—gamify it, own it, and watch engagement soar. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40942860

EMAIL ENGAGEMENT SUMMIT: Tracy Beavers- expressing gratitude + giving away free stuff 04/21/2026

EMAIL ENGAGEMENT SUMMIT: Tracy Beavers- expressing gratitude + giving away free stuff Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Heyyyyy, biz besties! It’s your professional email party planner (okay, just kidding—sorta), coming at you with another episode of the Email Engagement Summit! Today, I hung out with the one and only Tracy Beavers to riff on getting more juice out of your email list. We geek out over quirky emails, show some serious gratitude, and spill deets on how to get people actually talking back to you. Yup, replies aren’t just for your mom’s happy birthday messages. Let’s dive in! Episode Highlights 1. The Power of the Annual “Thank You” + Freebie Tracy Beavers drops her go-to move: at the end of the year/start of a new one, she shows her email fam some love, thanks them hard, and then slips in a sweet lil’ PS freebie (hello, brain-rewiring exercise!) for anyone that replies with a secret word. Spoiler: 40+ people hit her up last round (01:05–02:30). 2. Make Engagement FUN (Yes, Even for Adult Humans) Why wait for New Year’s? You can literally ask fun/funny stuff like, “What’s the weirdest thing you ever sold for a school fundraiser?” and people will reply—even if it’s just to share horror stories about band candy (01:38). Fun + human = inbox connection. 3. Why Gratitude Works Magic Liz Wilcox gives mega props to Tracy Beavers for being the queen of gratitude. Turns out, just reminding people you like having them in your world turns “ghost subscribers” into actual PEOPLE who want to reply, click, and hang with you in your inbox (03:43–04:25). So simple, but so gold. Links/Resources – The sponsor and email wizardry tool we’re all using. Automate those polls, timers, surveys & more with just a smidge of HTML. – Hop on Tracy Beavers’s list for chill tips, real biz stories, and the occasional wild animal cam update. – Check out our coupon book here. Key Takeaway If you want your email list to actually ENGAGE with you (not just collect virtual dust), show your people some love, ask offbeat questions, and make it super easy (and fun, duh) for them to hit “reply.” Turns out, your next sale could start with a simple thank you or a weird fundraiser memory. Numbers are great, but real conversations = the secret sauce. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40942670

EMAIL ENGAGEMENT SUMMIT: Nadine Nethery- digital scratch cars with 100% open rate?! 04/21/2026

EMAIL ENGAGEMENT SUMMIT: Nadine Nethery- digital scratch cars with 100% open rate?! Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Ever wanted to make your email list as obsessed with your content as you are with cold brew? Nadine Nethery is dishing out a delightfully fun strategy—interactive scratchy cards—that’ll have your subscribers engaged, clicking, and literally scratching for more. We’re talking next-level open rates, website traffic boosts, and some major "dang, that’s clever" moments. Tune in for all the details and a behind-the-scenes peek at the tech and psychology making it work. Episode Highlights The Scratchy Card Email Hack Nadine Nethery spills the beans on her interactive digital scratchy card strategy. In a nutshell? It’s a segmented, surprise-and-delight email sequence that sends select subscribers to a custom web page to “scratch” off offers. Actual fun meets major list engagement (01:11). Bananas Open Rates & Segmentation Sorcery We're talking genuine 100% open rates and 58% click-throughs. Yeah—you read that right. By sending her emails only to hot segments (think actives, past buyers, or click-happy lurkers), Nadine Nethery ensures nobody’s left yawning (04:31). Super-Simple Tech Stack Don’t fear the tech! All you need is Drip (her email platform) and a sprinkle of embedded HTML code on a landing page. Plus, the subject line magic—“want a sneaky scratchy?”—pretty much guarantees those opens (07:07). Links & Resources List Gadget (summit sponsor): Get Your Own Scratchy Card & Join Nadine Nethery’s List: Check out our coupon book here: Key Takeaway Engagement isn’t just about snappy copy—sometimes, it’s about making your emails so interactive and fun that your audience wants to click. Try the scratchy card strategy and watch your open and click rates go bananas. Bonus: genuine conversations, more loyalty, and a list that’s hyped for your offers. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40942575

EMAIL ENGAGEMENT SUMMIT: Amy Behimer- personal videos to move them closer to client status 04/21/2026

EMAIL ENGAGEMENT SUMMIT: Amy Behimer- personal videos to move them closer to client status Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Hey, hey! Welcome to another round of the Email Engagement Summit, where the audio’s “meh” but the vibes and value are chef’s kiss. I’m Liz Wilcox and today I’m hanging out with health coach and certified people-connector Amy Behimer. If you’ve ever worried your emails sound like they were composed by a robot with a caffeine addiction, you’re in for a treat. Amy Behimer breaks down her unique, super human way of making her email list feel like an old friend—spoiler alert: it involves personalized videos and a whole lotta heart. Episode Highlights 1. Too Much Info? Here’s the Fix01:07 Amy Behimer shares how her audience of folks with autoimmune issues is overwhelmed by health info overload. Her #1 goal: make every subscriber feel seen, not spammed. 2. Personal Videos FTW01:46 Instead of setting automated “thanks for subscribing” emails and calling it a day, Amy Behimer uses quick, personalized videos to welcome hot leads, call them by name, and invite actual replies. No bots allowed. 3. Connection > Automation04:44 Amy Behimer is all about real deal relationships. One client only booked a call after she heard her own name in Amy’s video—and now she’s been a member for over a year. Sometimes, ya gotta slow down to win big. Links / Resources – For making your emails extra snazzy, as recommended by Liz Wilcox. – Check out her warm welcome video – Want to see the magic in action and figure out your next health move? – Check out our coupon book here. Key Takeaway Forget about chasing numbers or obsessing over open rates—turn your list into a community by actually being human. A lil’ personalized attention (like a quick video shoutout) goes way further than the fanciest automation ever could. Connection is the real growth hack. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40942470

EMAIL ENGAGEMENT SUMMIT: Ingrid Urena- timely snippets inside evergreen emails 04/21/2026

EMAIL ENGAGEMENT SUMMIT: Ingrid Urena- timely snippets inside evergreen emails Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Okay fam, today’s episode is bringing the heat! We brought on Ingrid, founder of Penguin Designing (🌴 based in sunny San Diego! ☀️), to drop some wisdom on keeping those email subscribers hooked. We’re talking about next-level email footers, not-your-dad’s UTMs, and why your welcome sequence should never feel crusty or outdated. If you’re all about that set-it-and-enjoy-the-magic life, you’re going to want to steal her footer rotation genius ASAP. Episode Highlights Footer Rotation for the Win! Ingrid spills about her evergreen newsletter and how she keeps every single email (yep, even the boring automation ones) feeling f-f-fresh by rotating out five links in her footer every 1-2 weeks. The links are a dreamy cocktail of her offers, affiliates, and content like blog posts, podcasts, or YouTube episodes (00:00:44–00:01:31). Attribution = Accountability Ingrid geeks out over UTMs and how they're her secret sauce for knowing exactly what links are moving the needle—even weeks later (00:01:58–00:02:22, 00:05:07–00:06:33). If you’re not tracking your links, you’re flying blind—so get on that copy-paste train. Automation Doesn’t Have to Be Complicated Turns out, you don’t need a crazy tech stack. Ingrid keeps her setup super chill with easy-to-use snippet features from Kit and updates everything for all subscribers, whether they joined yesterday or last year (00:02:26–00:02:49, 00:03:28–00:03:43). Links & Resources — Signup for Ingrid’s free niching workbook and peep that magical email footer IRL (00:06:53) — Lots of good stuff to kick off your own list strategy — Check out her quick template drop email — Super simple UTM link generator, no math degree required (00:05:37) — Sponsor shout; make your emails fancy with zero code — Where all the email footer automation magic happens — Get a ton of deals and steals in this coupon book Key Takeaway You don’t need a million-dollar list or circus-level tech skills to keep emails engaging. A rotating footer packed with value and savvy UTM tracking means every email, no matter how old, is always relevant and ready to convert. Keep it simple, keep it fresh, and let the evergreen magic do its thing! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40942260

EMAIL ENGAGEMENT SUMMIT: Sandra De Freitas- training your list to open your emails now with AMAs 04/21/2026

EMAIL ENGAGEMENT SUMMIT: Sandra De Freitas- training your list to open your emails now with AMAs Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Hey party people! In this episode, Liz Wilcox sits down with the fabulous Sandra to spill the tea on increasing email engagement, without making things weird or spammy. If you’ve ever felt like you’re shouting into a void with your email list, Sandra is here to rescue you with one super personable strategy: the impromptu “Ask Me Anything” (AMA) session, dropped right into her subscribers’ inboxes. Forget webinars and sleazy funnels—this one’s all about building real connections and making your list actually look forward to your messages. Plus, there’s talk about hockey, tech, and keeping it as chill as possible. Episode Highlights The Inbox AMA Hack Sandra describes how she triggered a surge in replies (and actual conversations!) by sending an AMA invite timed to when she literally had the house to herself. Giving people a tight window and club-house vibes made subscribers eager to respond and spill their burning questions 00:00:57. Keeping it Real, Not Salesy Instead of using the AMA to wedge in a hard pitch, Sandra went “no strings attached,” which led to deeper connections even with folks who didn’t buy right then. And hey, turns out some people just wanted to know about her wardrobe! Keeping it fun and judgment-free made the whole thing way less awkward 00:03:01. 5-Star Audience Experience Tips From setting time windows and clear expectations, to quick replies and prompts so people know it’s okay to be casual and ask even the “weird” stuff, Sandra drops her step-by-step playbook so you can totally copy her process and get more out of your email list 00:04:44. Links / Resources Get the lowdown on Sandra’s email vibes and join her list: Check out Sandra's email here: https://engagedgroups.kit.com/posts/ask-me-anything-tonight-just-hit-reply The handy-dandy email tool Liz Wilcox swears by: – Check out our coupon book here. Key Takeaway If you want your email list to actually engage with you, give them a reason to reply that feels real. A spontaneous AMA, well-timed, low-pressure, and focused on their needs, not just your sales goals, can create actual conversations, boost your open rates, and help you learn what your subscribers really care about. Keep it human, keep it fun, and don’t be afraid to try new things, your list will love you for it. /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40942065

EMAIL ENGAGEMENT SUMMIT: Pete McPherson- how to have more fun with your emails 04/21/2026

EMAIL ENGAGEMENT SUMMIT: Pete McPherson- how to have more fun with your emails Episode Overview Check out how to make email easy and fun with our exclusive offer: Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: Wanna jazz up your email game and turn those boring newsletters into something people actually look forward to? Same, friend. On this episode, Liz Wilcox brings in Pete McPherson, the mastermind behind List Gadget, to spill the beans on making emails playful, interactive, and yes, kinda addicting. If you've felt like your audience is trapped in the open-skim-delete cycle, this convo is your rainbow-infused exit ramp. Pete McPherson walks us through breaking out of the inbox monotony, sprinkling in creative gadgets and (let's face it) some good old-fashioned dopamine boosts. Episode Highlights Formatting for Humans, Not Robots: Pete McPherson preaches the gospel of breaking up those dreadful walls of text in your emails. It's about throwing in pops of color, memes, polls (literally, ask “what do you want from me, folks?”), and reaction buttons so your readers don’t snooze and bounce (02:45). Gamification = Engagement Magic: Why not let your subscribers earn “fake Internet points” on a leaderboard just for opening, clicking, and participating? Pete McPherson shares how this playful competition makes his audience stickier than a spilled frappuccino (07:10). Use the Tools (Even If You’re Not a Tech Wizard): Whether you’re popping in a poll, leaderboard, reactions, or just a vibey gif, it doesn’t have to be rocket science. Pete McPherson says a little creativity goes a long way—and he’s got the receipts to prove it (09:42). Links/Resources 🛠️ – Check it out for instant inspiration + all the interactive email goodies Pete McPherson mentioned – Stalk Pete McPherson for more tips – Check out these easy ways to engage Email with your wildest email ideas or to just say hey (he actually reads all his mail, pinky promise) – Check out our coupon book here. Key Takeaway Stop letting your emails look like every other snoozefest in the inbox. You barely need any tech skills—just a willingness to play. Mix up your formatting, give your people something fun to click besides the “unsubscribe” button, and boom: higher engagement, more loyalty, and inbox glory. Take it from Pete McPherson: creative breaks = brain breaks = real results. Now go forth and make email fun again! /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/40941875

friday affirmations: black friday sales 10/31/2025

why funnels don’t work the way they used to 10/30/2025

addressing the AI elephant in the room 10/29/2025

addressing the AI elephant in the room In this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone’s asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn’t replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice. Episode Highlights Liz’s honest confession: she doesn’t use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics. The story behind this episode: inspired by a longtime email reader named Andrea (or possibly Andrea). Liz’s first real use of AI came during a writer’s retreat in 2025 — she used ChatGPT to duplicate her existing email sequences, not write new ones. She prompted it with past emails and asked it to adjust them for new topics. The keyword: duplicate, not create. Her core belief: AI can help with ideas and efficiency, but should never replace your unique human connection. Why “human to human” writing still wins — readers can feel when content is AI-generated, and it dulls authenticity. Liz’s quirky self-check moment: wearing a “Delulu” shirt and cat ears to boost her mood while recording — a perfect metaphor for authenticity in marketing. The deeper message: struggling through writing builds resilience, skill, and creativity — essential traits for entrepreneurship. The Chick-fil-A vs. McDonald’s analogy: Both use AI, but Chick-fil-A uses it to enhance human interaction, while McDonald’s uses it to replace it. Chick-fil-A, open six days a week, earns more per store than McDonald’s because it maintains that personal touch. The takeaway: use AI to support connection, not eliminate it. Final encouragement: if you have neurodivergent needs or energy limits, use AI as needed — but challenge yourself to stay present in your writing. Key Takeaways AI should enhance, not replace: Use it to duplicate, refine, or brainstorm — not to write for you. Human connection wins: Readers can feel authenticity in your words. Struggle builds skill: Writing your own emails helps you grow as a business owner. Tech as a tool: Follow Chick-fil-A’s model — use AI to elevate, not eliminate, the human experience. Grace and growth: Adapt AI to your capacity, but keep your voice at the heart of your message. Links and Resources /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/38815850

writing emails that sell 10/27/2025

get the maximum results from your email list by doing these four things! 10/23/2025

get the maximum results from your email list by doing these four things! Hey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you’re anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁‍♀️ This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We’re talking: getting those sweet replies, clicks, and actual $$$ (hello, 50 bucks in tips last week, woo!). Episode Highlights Right People, Right List: Make sure you're attracting your dream humans (that freebie matters!). If your list isn’t full of the best people, it’s an uphill battle. Being Personable & Connecting: It’s not enough to send broadcast emails from your ivory tower. Liz shares how she connects personally: Live Events FTW: Transcend the email inbox! Go live on YouTube, jump into Q&As, have community co-working jams. Seeing your face + hearing your voice = deeper connection. Ask Simple But Real Questions: Put YOU in Those Emails: Be Quick, Be Kind: People don’t need essays – they need connection. Shout “Hey, I care!” every now and then, and genuinely ask for a reply. Bottom line: Show up, keep it fun, show you care, and you’ll build that engaged list you always dreamed of. And there ya have it – a 10-minute not-so-mini pep talk that’s proof you just gotta hit record (or SEND) and get things done. Don’t forget: Our Email Marketing Membership is only $9/month and will turn your emails from meh to magical – templates included! Links in the show notes. Sending all the good vibes and productivity fairy dust your way. Catch you next time – because you're awesome and your emails should be too! ✌️ Links and Resources /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/38748920

friday affirmations: entrepreneurship got you feeling overwhelmed? 10/17/2025

friday affirmations: entrepreneurship got you feeling overwhelmed? Hey, y’all! Liz here, and oh boy, if you’ve been drowning in perfectionism or totally overthinking your business moves lately (🙋‍♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it’s been THAT week), and settle in. This one's designed to get you hyped for your weekend, feeling confident and totally refreshed about your business. Episode Highlights Affirmations Galore: Liz walks us through a lineup of Friday affirmations straight from her own entrepreneur playbook. You’re invited to repeat them—out loud, in your head, or heck, write ‘em on your Post-It wall! Let’s Make Email Fun Again: If hitting “send” has you breaking into a cold sweat, you’ll love Liz’s reminder: Email is only as hard as you let it be. Permission to reframe, granted. Embrace Imperfection: “My best looks different every day”—a truth bomb we ALL need to hear. Action Bias + Money Magnet Energy: Start taking bold steps and channel those #abundance vibes. Trust the timing, let “yet” become your business’s secret weapon, and remember, your products are highly desired. Breathe Through the Jitters: Pro tip—when nerves hit, just breathe. You’re calm, centered, and ready (we’re saying it with you!). Celebrate the Wins: Give yourself a pat on the back. There’s no spreadsheet for effort, and you deserve ALL the confetti for showing up. Seriously, you did the thing this week. Whether you crushed your goals or simply kept the lights on, Liz is here for a big celebratory cheer (like, we’re talking the kind of energy that belongs in your group chat). Can’t wait to catch you in the next episode of The Email Sound Booth—where we believe in your success so deep, it’s basically in our bones. Go rock the weekend, boss! Links and Resources /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/38618715

infusing voice into email 10/16/2025

infusing voice into email After a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you. Episode Highlights Liz’s reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone. Why you should email at least once a week to build confidence and natural flow. The key mindset shift: assume your audience already loves you. When you assume readers like you, perfectionism fades, and your real voice shines. Liz writes as if she’s talking to her “inbox besties” — people who already know and support her. How assumptions shape connection: when you treat subscribers like friends, they start living up to those expectations. Injecting personality without oversharing: Share authentic details that reflect your interests or quirks (e.g., Liz’s love for NSYNC, Survivor, and bold colors). You don’t need to reveal everything — just enough to make your voice distinct. Why sharing your vision helps your voice come through naturally: Liz’s vision is simple — “help you make money with email marketing.” How to highlight your values (like inclusivity, simplicity, and learning from mistakes) to deepen connection. Practical tip: Reply to your readers and write back — it gives you real-world practice using your authentic tone. Key Takeaways Write consistently: Practice builds comfort and clarity in your tone. Assume connection: Act as if your subscribers already adore your content. Show personality: Use small, genuine details to express who you are. Share your vision and values: Let readers feel your purpose behind every word. Engage and respond: Conversations with subscribers help you strengthen your voice. Links and Resources /episode/index/show/82b637f1-8afd-4ad6-b335-8ad4a1a7f4bd/id/38595835

The Email Sound Booth with Liz Wilcox

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