From Armageddon to GA4 Alignment, with Neil Shapiro
Funnel Reboot podcast
Since July 1st, 2023, the world of web analytics has undergone a seismic shift—and if you're still reeling from the transition to Google Analytics 4, you're not alone. In this episode, we unpack what many are calling the 'Armageddon' of digital measurement. You'll hear why GA4 isn’t just a new version of an old tool, but a completely different ecosystem In human years, GA4 is still a toddler. But it is growing rapidly and some are giving it a chance to mature. Many marketers took their licks in the forced transitioning to GA4 and there are still some raw emotions about how this...
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Deeper Clarity - Better Results, with Nilufer Erdebil
Funnel Reboot podcast
Episode 209 When it comes to initiatives humans undertake, we only need to look at a few to see how they can fail spectacularly. One example: The iconic came from a competition won by a young Danish Architect. The board who’d commissioned him to build it was told it would be completed by 1963, but things were so chaotic and so behind schedule, he had to be fired. It is truly a marvel of design, but it’s a posterchild for poor projects because it didn’t open until 1973. Another example: Out of a desire to research high-energy particles and potentially solve the...
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The Data Storyteller's Handbook, with Kat Greenbrook
Funnel Reboot podcast
Episode 208 People resist change. They only stop resisting when they’re convinced the change is needed. They’re only convinced change is needed when they grasp the truth. The best way to present them the truth is with data. You might think that what works on people is a dry statistical presentation of the data in all its Indisputable, inscrutable glory. Nope. Those avoiding change give themselves offramps by arguing about your data. History shows that to persuade people to take an action, it takes taking them through data in a way that grabs them emotionally. Some...
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The Smart Advertising Book, with Dan White
Funnel Reboot podcast
Episode 207 Those of you who know me outside of this podcast, know that if I’m doing anything that involves advertising, whether it be in a classroom or a consulting setting, I think of ads as a complicated puzzle that is never fully solved. While it may not have a predictable outcome, there are a few key principles about it that are always true. I’ve picked up these lessons one at a time, either by studying competitors or through the brands that entrusted me to run their ads—sometimes through painful trial and error. The models and principles that emerge from this process become a...
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Causal Artificial Intelligence, with John Thompson
Funnel Reboot podcast
Episode 206 There’s no denying that ChatGPT and other GenerativeAI’s do amazing things. Extrapolating how far they’ve come in 3 years, many can get carried away with thinking GenerativeAI will lead to machines reaching General and even Super Intelligence. We’re impressed by how clever they sound, and we’re tempted to believe that they’ll chew through problems just like the most expert humans do. But according to many AI experts, this isn’t what’s going to happen. The difference between what GenerativeAI can do and what humans can do is actually quite...
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Marketing more efficiently with AI, with Rich Brooks
Funnel Reboot podcast
Episode 205 Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He founded The Agents of Change a weekly podcast that has over 550 episodes. He is a nationally recognized speaker on using digital channels like search, social media and mobile for marketing to your audience. Rich also hosts the Agents of Change conference which takes place October 9th and 10th both virtually and in his hometown of Portland, Maine. Timestamps/Chapters 0:00:00 Intro 00:02:49 welcome Rich 00:08:56 using GPT to make text seo-friendly 00:17:32...
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Present Beyond Measure, with Lea Pica
Funnel Reboot podcast
Episode 204 Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time people meet, some visual tool guides the discussion - this practically essential object is a presentation, specifically a data presentation. But knowing what we know about our visual senses, creating something that’s tuned for people’s minds…as well as their hearts, takes combining neuroscience, storytelling, emotion, persuasion, design and effective communication. That’s a lot to...
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Greenlighting your marketing strategy with a winning deck, with Shea Cole
Funnel Reboot podcast
Episode 203: How many words does a message need to be for it to be useful? Would you believe under 35 words, or under 160 characters? Here are some examples: Abraham Lincoln's Gettysburg address: “We cannot dedicate. We cannot consecrate we cannot hallow this ground. The world will little note nor long. Remember what we say here, but it can never forget what they did here.” Suffragette leader Emmeline Pankhurst declared, “We are here not because we are law-breakers; we are here in our efforts to become law-makers.” Henry David Thoreau, in his book Walden, on experiencing...
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Prompt Engineering, with Mike Taylor
Funnel Reboot podcast
Episode 202 One of the most famous western philosophers of all time is GWF Hegel. He influenced other thinkers like Karl Marx, Soren Kierkegaard and Jean-Paul Sartre. He lectured at the universities of Jena, heidelberg and from 1818 until 1831, at Berlin. As a matter of fact, his lectures there drew students from all over campus, to the point that the belltower at the University would sound its bell to announce the start of Hegel’s lectures People may have flocked to hear him, but that doesn’t mean they understood Hegel. One student who went on to write a biography of him was Karl...
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The Content Entrepreneur, with Joe Pulizzi
Funnel Reboot podcast
Episode 201: While our guest wasn't the one who invented content marketing, by founding the Content Marketing Institute, Joe Pulizzi became its standard-bearer. For decades now he has shown marketers how to make their marketing better by building a media presence that directly connects them to their audience. These days, Joe is saying this model applies to a much wider populace. He's showing how individuals can make a go of having businesses that are 100% content-based. He's urging these people, formerly known as the audience, to go make their own audience. He calls this type...
info_outlineSince July 1st, 2023, the world of web analytics has undergone a seismic shift—and if you're still reeling from the transition to Google Analytics 4, you're not alone. In this episode, we unpack what many are calling the 'Armageddon' of digital measurement. You'll hear why GA4 isn’t just a new version of an old tool, but a completely different ecosystem
In human years, GA4 is still a toddler. But it is growing rapidly and some are giving it a chance to mature.
Many marketers took their licks in the forced transitioning to GA4 and there are still some raw emotions about how this tool was rolled out. But our guest says that even though change is hard, he guest believes GA4 is the change we didn't know we needed.
Our guest grew up in the New York tri-state area, which gave him two passions. The first one is hockey and watching people grow up playing the game they love - he’s a lifelong Islanders fan. Working in Manhattan, he also worked a lot with numbers. Over time, he morphed from analyzing financial data to analyzing digital marketing, in tools like Google Analytics And Adobe Analytics. He built this expertise at industries giants like American Express travel and entertainment’s NBC Universal. Wanting to use these skills without the constraints of being in a big corporation, he went independent and relocated to Las Vegas, where he now gives all kinds of companies insights into their analytics data.
Let’s go talk to Neil Shapiro.
See Shownotes page for all people and products mentioned in the episode.