2130: A Conversation with the King of Canvassing
The Level 10 Contractor Daily Podcast
Release Date: 07/08/2025
2444: 5 Ways To Make Customers Pay Higher Prices With Smiles on Their Faces
The Level 10 Contractor Daily Podcast
Welcome to the Monday podcast–you know what that means… it’s time for the latest installment of our “5 Ways to Monday” series… quick, easy to chew nuggets of advice from the master himself. Today’s topic: Getting customers to pay higher prices… with a smile on their face. The basic premise is this: People don’t actually want to pay low prices… they just don’t know what they actually should be looking for… so your job is to help them see and understand.
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2443: Sunday Podcast: The Guy in the Gorilla Suit
The Level 10 Contractor Daily Podcast
Welcome to another Sunday podcast, where we delve into topics a little more on the personal development and or spiritual side of things… and I think today’s episode will in fact cover both. Rich is going to talk to you about something called Selective Attention, which is where you don’t notice things that are literally in front of your face… and show you how by doing this, you might be unwittingly ignoring people all around you that could use your help. This episode is a mash up of psychology, spirituality, and just good old fashioned being a decent human being.
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2442: Topic Showcase: Inside Reality
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, let’s focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your company actually is–all the things you do differently and why you are superior to the competitors in your industry–while the outside perception is how prospects and customers perceive your company from...
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2441: Identity, Part 2 of 3: How to Build Your Identity From Scratch
The Level 10 Contractor Daily Podcast
Rich teaches contractors how to uncover what truly sets their business apart in part 2 of the Identity series. Using real examples — from 172 hardwood dowel rods to six nails per shingle — he walks through the Five Pillars of Identity and the Trust Pyramid, showing how to dig past platitudes and build a compelling, specific case that wins customers before the sales call even starts.
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2440: The Plain English Approach To Business Writing
The Level 10 Contractor Daily Podcast
Today's episode is an old ·Monopolize Your Marketplace· webinar Rich did where he goes through some of the most important concepts found in an outstanding book called ·The Plain English Approach to Business Writing· by Edward P. Bailey
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2439: SmackDown in Sac Town
The Level 10 Contractor Daily Podcast
I know today’s podcast title might sound like some kind of MMA or heavyweight fight… but for good reason! Rich is going to walk you step by step through the TV buy he made on behalf of one of his new clients in Sacramento… Hence, Smackdown in Sac-Town! Last week on episode 222 he showed you how he took the radio buy from $628,000 down to just $350,000… AND got better schedules AND added 2 new stations just for fun… Today he’s going to go station by station and talk about how he took a bloated buy that was about 85% body fat and…. For less money… created a lean, mean, TV...
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2438: Club Memberships for Roofers
The Level 10 Contractor Daily Podcast
Today’s podcast is for all you roofers out there… and hey, even if you’re not a roofer, listen to this anyway because the concept Rich is going to discuss is pretty darn cool. He’s going to borrow the strategy of club memberships that is pretty common in the HVAC world, and bring it over into the world of roofers. Why would he do such a thing? Well… in talking to one of his clients, he realized that if executed properly, a roofer could promise a client that they would NEVER have to pay for a major roof repair or replacement again, EVER… which if you think about it, is a pretty...
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2437: 5 Ways Engage in Hyper-Local Marketing
The Level 10 Contractor Daily Podcast
It’s Monday… which means we’re ready to rock and roll with a brand new installment of our 5 Ways to Monday series… and today, we’re talking about hyper local marketing. The idea here is to double and triple down on marketing for a relatively small, potentially lucrative geographic area.
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2436: Sunday Podcast: God Loves the Druggies
The Level 10 Contractor Daily Podcast
Welcome to another Sunday edition of the Level 10 Contractor Daily Podcast; As usual, today’s Sunday podcast is going to focus on topics in the realm of self improvement and spirituality. Now you might be wondering about the title today… about God loving the druggies. RIch is going to tell you a story about a guy named Zak who thought that God was looking out for him… but as it turns out, God was actually using him to look out for somebody else.
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2435: Topic Showcase: Using Facebook In Marketing
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we take you step by step through what Facebook is, what it does, and different ways you can use it. Rich calls it the Swiss Army Knife of social media. Let’s make sure you use every tool it offers.
info_outlineThis podcast is all about Canvassing. Yes… door knocking. I know, I know… it’s not something you’re really into. But what if there was a way to make it work… I mean, REALLY make it work? Rich interviews Chris Thompson, otherwise known as the canvass king. He’s got a unique approach to door knocking that gets results that are 5 to 10 times BETTER than traditional canvassing. FIVE TO TEN TIMES MORE LEADS! His method works where others fail because he overcomes the biggest problem canvassers face… which is breaking down the wall that people immediately put up when they see a canvasser. This method is different--but it also makes perfect intuitive sense.