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324 8 Instagram Story Ideas You Can Use for your Farm Every Week

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 08/06/2025

324 8 Instagram Story Ideas You Can Use for your Farm Every Week show art 324 8 Instagram Story Ideas You Can Use for your Farm Every Week

My Digital Farmer | Marketing Strategies for Farmers

Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They’re fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional...

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323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident show art 323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident

My Digital Farmer | Marketing Strategies for Farmers

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started:  If your marketing to-do list is starting to...

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322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference show art 322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference

My Digital Farmer | Marketing Strategies for Farmers

  Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started:  If...

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321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience show art 321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience

My Digital Farmer | Marketing Strategies for Farmers

If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer’s remorse, and increasing repeat purchases? In this week’s episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a...

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320 How to Create a VIP Customer Strategy for Your Farm Part 2 show art 320 How to Create a VIP Customer Strategy for Your Farm Part 2

My Digital Farmer | Marketing Strategies for Farmers

Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy...

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319 How to Create a VIP Customer Strategy for Your Farm Part 1 show art 319 How to Create a VIP Customer Strategy for Your Farm Part 1

My Digital Farmer | Marketing Strategies for Farmers

Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You’ll learn: Why your business needs a VIP strategy What behaviors to track...

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318 How Farmers Can Use July 14 to Create Buzz and Sales show art 318 How Farmers Can Use July 14 to Create Buzz and Sales

My Digital Farmer | Marketing Strategies for Farmers

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to use this quirky, under-the-radar holiday to your advantage—with a list of 8 creative giveaway ideas you can steal, tweak, or flat-out copy. Whether you want to build customer loyalty, generate excitement on social, or increase traffic to...

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317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week show art 317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week

My Digital Farmer | Marketing Strategies for Farmers

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for , a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250...

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316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained show art 316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained

My Digital Farmer | Marketing Strategies for Farmers

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started:  Marketing doesn’t have to feel...

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315 What's a Thank You Page in Farm Marketing? show art 315 What's a Thank You Page in Farm Marketing?

My Digital Farmer | Marketing Strategies for Farmers

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step.  And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we’re talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn’t just a...

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More Episodes

Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They’re fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story?

In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional and strategic, this episode will give you the clarity and the pep talk to start.

Your challenge this week:
1. Pick one new Instagram Story idea from this episode
2. Post it to your Stories today.

Want help with the tech side? Join my new 7-Day IG Stories Challenge inside Farm Marketing School. Join FMS here

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Taste the Local Difference:

If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300).

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

  • 📆 Creating a promotion calendar that drives consistent sales
  • 🛠️ Setting up & optimizing your Google Business Profile
  • 📧 Writing high-converting emails (nurture, promotions, onboarding)
  • 🗣️ Collecting & using customer testimonials effectively
  • 🔍 Auditing & improving your sales funnel
  • 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Take the 7 Day Instagram Stories Challenge! Inside Farm Marketing School, I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It’s a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you’ll feel confident and creative -- like IG Stories is actually fun.

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