The AI-Ready Guide to Advertising ROI with Skip Wilson
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 07/27/2025
The Easiest Way to Turn More Visitors into Paying Customers with Trevor Levine
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Want to stop leaving money on the table? Here's a secret from conversion expert : your free and paid offers might be too similar. If your free content is too good, your audience has no reason to upgrade. The key is to widen the value gap. Think about what you can add to your paid offer to make it clearly superior. More content? Longer access? Exclusive bonuses? For example, Trevor worked with a client who ran an online summit. By significantly increasing the value of the paid upgrade, they saw a massive boost in conversions.
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The One Strategy That Will Revolutionize Your Sales Process with Katie Nelson
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Today, we’re cutting through the noise and getting straight to a sales strategy that actually works. We’re joined by , a sales veteran who has helped countless businesses—and her own—achieve extraordinary results by doing one thing differently: niching down. Katie shares her step-by-step framework for success. You’ll learn how to move past the myth of the broad pipeline and get granular with your targeting. She’ll provide actionable advice on identifying your ideal clients, speaking their specific language, and aligning your sales and marketing efforts for maximum impact.
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Steve Griggs on Designing for Emotion, Not Just Aesthetics
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In this week's episode, we're sharing a powerful conversation with master landscape architect . With over 40 years in the business, Steve has built a multi-million dollar business almost entirely on referrals. How? He prioritizes the client's emotional journey. Steve’s insights are a blueprint for any service-based business owner. He shares how to blend high-tech tools, such as 3D renderings, with old-school craftsmanship, and why being a great communicator is more important than being the best designer. He also reveals his secret to building a loyal client base: focusing on the client’s...
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Your Company Culture Is Not a "Family." It's Something Better with Ryan Estes
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
We hear it all the time: "Our company is like a family." But according to Kidcaster co-founder , that might be a huge mistake. While well-intentioned, the "family" model can create messy dynamics and pressure employees into a mold they don't fit. In our new episode, Estes makes a compelling case for a different approach: building an intentional professional community founded on mutual respect, clear boundaries, and shared values.
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The Leader's Guide to Unlimited Energy: Insights from Suzanne Roberts
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Modern leadership often feels like a battle against the clock, your inbox, and your own exhaustion. But what if you could access a source of energy that never runs out? That’s the core question we explore in this week's transformative episode with a master somatic coach with four decades of experience helping leaders thrive. Suzanne argues that burnout isn't a time management problem; it's an energy disconnection problem. We've become severed from our "soul current"—the vital, life-giving force that fuels clarity, creativity, and resilience. When our minds are chaotic and our nervous...
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Your New Sales Toolkit for 2025 & Beyond with Rob Herbst
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Feeling the pressure of AI, ghosting, and skeptical buyers? Your old sales toolkit needs an upgrade. This isn't about more automation; it's about mastering the human element. We brought in , founder of SPA Selling and author of Inspire Sales Culture, to break down the essential skills that separate top earners from the rest in today's market. Tune in to learn three game-changing tactics: Leverage AI as Your Sidekick: Learn how to use AI for efficiency without losing the human touch that actually closes deals. Master the Art of Observation: In a world of Zoom calls, learn to read the...
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Don't Just Exit. Exit Rich. Here's How. 💰 with Chris Spratling
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Selling your business is more than a transaction; it's the final act of your entrepreneurial story. But a great ending doesn't just happen—it's written years in advance. Far too many entrepreneurs approach a sale unprepared, letting common (and avoidable) mistakes destroy the value they've worked so hard to build. We brought in expert Chris Spratling, a coach and author who has mastered the art of the successful exit, to lay out a proven blueprint. He explains that buyers are looking for specific signals that a business is a low-risk, high-reward investment. Your job is to build those...
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The Leader's Guide to Building a Burnout-Proof Team with Marchem Pfeiffer
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
That "always-on" feeling isn't a measure of success—it's a symptom of a broken system. But it doesn't have to be this way. In our game-changing conversation with author of Navigating Leadership: From Toxicity to Triumph, we unpack the blueprint for burnout-proof leadership. In this episode, you’ll discover: The #1 Cause of Burnout: Why it’s about misalignment, not just long hours. Interview Red Flags: Questions to ask that instantly reveal a company’s toxic culture. The Empathy Blueprint: Key traits of leaders who create psychological safety and drive high performance. Your...
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Your Sales Pitch Isn't Working. Here's Why with Michael Barbarita
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Are you tired of pouring effort into sales and marketing only to hear crickets? The problem might not be your product—it might be your process. According to business strategist , most companies fail because they sell their solution before they've truly understood the customer's problem.
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Why Your Sales Mindset Matters More Than Your Skills with John Nieuwenburg
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Your product is great, your service is exceptional, but your sales numbers aren't where you want them to be. The problem might not be your skills—it could be your mindset. In a recent conversation, business expert shared profound insights into the psychology of successful selling. He argues that your beliefs about sales directly impact your effectiveness. If you secretly think sales is "sleazy," you'll struggle, no matter how good your pitch is.
info_outlineBoost Your Ad Performance: Expert Secrets from Skip Wilson
Struggling to get real results from your ad spend? In a world of endless platforms and AI-generated noise, cutting through the clutter is harder than ever. We recently sat down with advertising veteran Skip Wilson of Draft Media Partners to uncover the core strategies for maximizing your advertising return on investment (ROI).