2188: TBT: Why Proximity Mailers Don't Work, And How To Fix Them
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said “we’re in your neighborhood.” Suffice it to say, he wasn’t thrilled with that, so he gave them some advice as to what might work better.
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2187: Easy & Inexpensive Way To Significantly Increase Repeat & Referral Business
The Level 10 Contractor Daily Podcast
This discussion with the founder of gFour marketing, Brian Kaskavalciyan, is all about how to use follow up emails, texts, and mailers to MASSIVELY increase repeat & referral business. Rich gets really worked up about this… and at the end, he basically says you are, well, stupid… if you don’t take Brian up on his services. That’s a bold claim… take a listen to see what that’s all about!
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2186: An Amazing Online Resource for Roofers and Other Contractors
The Level 10 Contractor Daily Podcast
Rich interviews Heidi Ellsworth, founder of Roofer’s Coffee Shop, an online community for contractors. They discuss its evolution from classifieds to a multimedia hub offering podcasts, webinars, articles, directories, and forums. Heidi also shares insights on women in roofing, industry innovation, and expanding into specialized “coffee shop” platforms.
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2185: 5 Ways To Provide Social Proof To Your Prospects
The Level 10 Contractor Daily Podcast
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today’s topic: Social Proof. What we’re talking about here is showing people that OTHER people who have used you actually LIKE you… here’s how to get it done.
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2184: Be 100% Responsible
The Level 10 Contractor Daily Podcast
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
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2183: Topic Showcase: SEO
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about search engine optimization, most commonly known as SEO. This includes coding and content put in place on your website to get Google’s attention so Google serves you up to their customers and your prospects. We will discover today that the practice of SEO has been unnecessarily shrouded in mystery. It is actually as simple as casting a hook on a line in the ocean. Yes, it requires work to get a bite and even more when...
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2182: You First Have To Make People Want to Listen
The Level 10 Contractor Daily Podcast
If you’ve read the book, Unlocking Unlimited Lead Flow, then this will be very familiar to you. This is the story of the 172 hardwood dowel rods… going way, way back to the very beginning of Rich’s career, and his client who made pool tables, air hockey tables, and video game cabinets, Dynamo. This version of the story has a few extras not found in the book… and is a fantastic example of how to build an identity with high levels of power, precision… and passion.
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2181: TBT - Incentive Programs for Referrals
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going back in time to December, 2012… and if memory serves, that’s when the world was supposed to end because of the Mayan Calendar, or something… Rich sounds awfully calm in the face of impending doom as he discusses creating incentive programs for people who give you referrals.
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2180: Marketing Matters 56: How I Grew Net Profit from 5% to 15%+ in 3 Years
The Level 10 Contractor Daily Podcast
Rich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years. They unpack actionable tactics, mindset shifts, and operational strategies tailored for remodeling pros aiming for sustainable, high-margin growth.
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2179: Keynote Replay - Generating Online Leads - GAF Phoenix
The Level 10 Contractor Daily Podcast
Rich’s keynotes energize contractors to “make the jump” to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth.
info_outlineEveryone knows online reviews are crucial, yet many contractors either lack them entirely or treat them as afterthoughts. Rich explores why reviews are game-changers across platforms like Amazon, App Store, and travel sites, then applies these insights to contracting businesses. Drawing from a relevant webinar, he demonstrates how strategic review management can transform your business success.