Your Cost Per Lead Is Mostly Meaningless
The Pubcast with Jon Loomer
A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.
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Why 'It Depends' Is the Right Answer
The Pubcast with Jon Loomer
When advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.
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How to Pick the Ideal Ads Client
The Pubcast with Jon Loomer
Nightmare clients who micromanage your strategy and expect miracles can cost you more than they pay you. Jon outlines the five priorities to consider when vetting potential ads clients, including why the wrong client is worse than no client at all.
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Targeting Isn't What It Used to Be
The Pubcast with Jon Loomer
If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon explains why most targeting inputs are now just suggestions and where real targeting actually happens in today's advertising.
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It's Time to Revisit Creative Testing
The Pubcast with Jon Loomer
Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning" combination is the wrong goal.
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Don't Get Emotionally Attached to Your Ads
The Pubcast with Jon Loomer
Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown. Jon shares a fishing analogy to explain why this attachment is hurting your results and what you should focus on instead.
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Your Stubbornness Is Killing Your Results
The Pubcast with Jon Loomer
Meta advertising has changed dramatically since iOS 14, but many advertisers are still clinging to their old targeting strategies and complex campaign structures. Jon shares his own painful evolution from stubborn micro-targeting advocate to algorithmic believer, and explains why resisting change will make you irrelevant.
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Correlation, Causation, and Meta Ads Mistakes
The Pubcast with Jon Loomer
When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. Jon explains why advertisers constantly mistake correlation for causation and what you should do instead of jumping to conclusions.
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Features Don't Sell, But Pain Does
The Pubcast with Jon Loomer
Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
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Beware of Fake Advertising Experts
The Pubcast with Jon Loomer
The advertising space is noisier than ever with fake experts peddling guaranteed results and magical campaign structures. Jon outlines the five warning signs that should immediately make you skeptical of anyone's advertising advice, including why the loudest voices are often the ones you should trust the least.
info_outlineWhen advertisers ask for clear rules about costs per lead or attribution settings, they hate hearing "it depends." But that's not a cop-out. Jon explains why this answer is actually the beginning of the right conversation and what you're missing when you demand one-size-fits-all solutions.