The Evolution of Brand Positioning for Modern Marketers with Laura Ries
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 09/29/2025
Invest in Yourself (Like Your Life Depends on It): Patrick Engasser’s Sales Strategy
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Why do some sales professionals consistently outperform everyone else? The answer often boils down to two things: leveraging what makes them unique and relentless self-investment. In a powerful discussion with Sales POP! host , sales executive and coach detailed how he turned perceived challenges into his most significant competitive advantages. His blindness and guide dog, Elvis, became instant, memorable conversation starters.
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The Lazy Marketer's Secret Weapon: Podcast Guesting with Victoria Bennion
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Struggling to feed your content calendar? You are overlooking the most efficient content engine available: Podcast Guesting. A single 30-minute conversation can populate your marketing channels for weeks, all while establishing you as a thought leader. Forget scripted sales pitches. Modern audiences crave authenticity. By sharing genuine stories and "giving away the farm" in terms of value, you build rapid trust. This approach creates a library of multimedia assets—audio, video, and text—that your sales team can use to validate expertise and close deals faster.
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The Trust Factor: Why Pay Transparency is the Future of HR with Scott Trumpolt
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
For sales teams and high performers, a confusing compensation plan is a fast track to disengagement. joins the Sales POP! podcast to explain why the best compensation plans prioritize clarity over complexity. The biggest mistake companies make? Hiding the math. Whether it's base salary or variable commission, employees need to see exactly how their efforts translate to dollars. But it goes deeper than that—Scott suggests linking pay directly to Career Architecture.
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The 72-Hour Rule: Mastering Automation & Retention with Jennie Wright
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Collecting email addresses is no longer enough. To succeed in the current digital landscape, marketers must transition from building lists to cultivating communities. In this deep dive, lead gen expert explains why the human touch remains the ultimate competitive advantage in an AI-saturated market. What You’ll Learn: Community Ecosystems: Why treating your list like a community reduces attrition and boosts engagement. Combating AI Fatigue: How to balance backend efficiency with the genuine connection audiences crave. Inbound Attraction: Strategies to keep your pipeline full through...
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How Office Beacon Hit $100M Revenue With $0 VC Funding with Pranav Dalal
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Building a business is hard. Building a $100M legacy without a safety net is a masterclass in resilience. , bet on himself when the dot-com bubble burst—and he won. In this deep dive, Dalal shares the psychological shift required to bootstrap successfully. It’s not just about saving money; it’s about maintaining total control over your vision and values. From managing a distributed team across four continents to integrating AI without replacing human talent, Dalal offers a rare look inside a founder-led giant.
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Beyond the Quota: Aligning Culture, Purpose, and Process with Joe Terry
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Is the pressure to hit your numbers actually killing your sales performance? Most sales professionals are taught to fixate on the close. argues that this attachment creates fear, which kills creativity and connection. In this expert interview, we unpack why the secret to extraordinary sales numbers is surrendering to the result. This isn’t about giving up; it’s about controlling the controllables. You cannot control if a prospect signs today, but you can control your mindset, your daily activity, and the experience you provide.
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Why Your Background Doesn’t Dictate Your Bank Account with Andrew Hulbert
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Can a "people-first" culture really drive a $50 million valuation? According to entrepreneur , it was his single biggest competitive advantage. In a sector notorious for low wages and high churn, Hulbert built a cleaning and facilities powerhouse by doing the opposite of his competitors: he actually cared. In this masterclass with John Golden, we break down the tactical side of empathy. Learn why Hulbert prioritized "hiring for values" over skills and how he maintained a 90% retention rate while scaling rapidly. If you are struggling to keep top talent or preparing your company for...
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Why Your Ad Spend isn't Turning into Leads with Sahil Patel
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
There is a fatal disconnect happening in B2B marketing: The "Dog Food vs. Cat Food" problem. Sahil Patel (Spiralyze) explains that if your Google Ad promises "Lowest Processing Fees" (Dog Food), but your landing page highlights "Premium Customer Support" (Cat Food), you’ve broken the user’s trust immediately. This message mismatch is a primary driver of high bounce rates.
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Why Gino Barbaro Brings His Kids to Meetings with the Bookkeeper
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Is money a taboo topic at your dinner table? It shouldn't be. On today’s show, we are joined by Gino Barbaro, best-selling author of Happy Money Happy Family Happy Legacy. Gino shares his radical approach to blending entrepreneurship with parenting. He doesn't just teach his kids about money; he invites them to the table—literally. From sitting in on calls with accountants to discussing "money trauma," Gino treats his family with the same intentionality as his businesses. If you are an entrepreneur trying to balance scale with sanity, this episode is your manual.
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Redefining Accountability: Why Your Managers Need Coaching Skills Now - Rob Marcus
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What if accountability wasn't about blame, but about support? That’s the core philosophy explores in this essential episode of Sales POP! podcast. Marcus argues that many organizations fail not because of effort, but due to a fundamental misunderstanding of accountability and a lack of proper leadership training. We dive deep into why simply promoting high performers into management is a recipe for disaster. Leadership is a learned skill, yet most managers lack the crucial ability to coach effectively. Coaching—asking, not telling—empowers teams to find their own solutions, fostering...
info_outlineWelcome back to the podcast. Today, we're talking about a counterintuitive but powerful marketing strategy from the brilliant Laura Ries: defining a "strategic enemy." The concept is simple yet profound. Instead of trying to be a vague, all-encompassing "best," your brand gains credibility and loyalty by clearly stating what it opposes.
This isn't just a marketing gimmick—it’s how the human brain works. Our minds latch onto conflict and contrast far more easily than abstract claims. A brand that stands against something—be it a competitor, an industry convention, or even an old way of thinking—creates a tribe of followers who share that opposition. This strategy demands ruthless focus and the courage to make sacrifices. It means letting go of the fear of missing out and doubling down on a single, powerful idea.