The Entrepreneur's Blueprint for Financial Security - Catrina M. Craft
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 10/11/2025
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In the latest episode of our podcast, John Golden sits down with , a leader in empathic leadership, to discuss how sensitivity can be a formidable asset in the workplace. As workplaces become more complex, the ability to lead with empathy is more important than ever. Mell introduces the concept of energetic sovereignty, which allows leaders to make choices that serve both their personal and organizational goals. She outlines three significant advantages: it prevents burnout, maintains clarity, and enhances a leader's presence. Listeners will learn how to identify their empathic type by...
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Strategic pricing is a growth lever, not a calculation. Companies that align price with customer value typically see 15-25% revenue growth in year one. Key Pricing Psychology: The 3-Tier Model: Used by 70% of B2B SaaS companies, this model leverages psychology. The premium tier makes the middle tier (where most profit is captured) look like the "reasonable" choice. Persona-Based Pricing: Design pricing around the customer's jobs-to-be-done rather than linearly scaling features. Dan Balcauski - https://www.producttranquility.com/
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In the world of high-ticket coaching, generic pitches are dead. Episode Host John Golden sits down with expert strategist to unpack the essential formula for scaling to seven figures: blending deeply human storytelling with the efficiency of AI content. Caroline confirms that for premium offers, trust isn't a bonus—it's the only currency. Stories are the most effective way to build that emotional resonance and establish brand authority with prospects considering a significant investment.
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
If your sales team feels unpredictable, you're not wrong—they are. Sales coach argues that salespeople are professional "platypuses": a one-of-a-kind blend of entrepreneurial spirit and corporate loyalty. They’re independent and coachable. This psychological hybrid nature is key to their success, but also the root of their unique challenges. Ignoring this distinction is costing you top performers.
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Stop losing leads to spam flags and regulatory fines. In today’s hyper-regulated outbound world, AI and TCPA compliance are no longer optional—they are the core engines of revenue growth. In this must-listen episode, Sales POP! host John Golden sits down with , CEO of Convoso, to break down how to achieve superior results while staying 100% compliant. Nima shares actionable insights from two decades of experience, including how his team leverages machine learning for caller ID reputation management and contact rate optimization (with up to 50% reported uplifts).
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Meet , the TEDx speaker and insurance agency head whose personal transformation holds the key to next-level sales success. In this illuminating episode, Stela shares her inspiring story of pivoting from a concert pianist career to leading a multi-million dollar business, highlighting the vital role of adaptability and continuous learning in any high-stakes environment. We unpack the psychology of elite selling, moving beyond generic pitches to focus on genuine connection. You’ll learn how to implement Stela’s proven fundamentals for advancing sale and fostering deep client trust:
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
If your retirement strategy feels like riding a daily market rollercoaster, it's because you've been playing by Wall Street’s rules. The standard advice—heavy on 401(k)s, mutual funds, and bonds—leaves your entire financial future dangerously exposed to volatility. This reliance on "cookie-cutter" portfolios is the single biggest blind spot in modern retirement planning. As institutional strategist highlighted on the Sales POP podcast, the path to true financial resilience lies outside the public market. The solution is uncorrelated assets—investments whose returns aren't tied to the...
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Generating leads is one challenge; scaling your business without descending into chaos is another. On the Expert Inside podcast, outlined a two-part strategy to master sales and delivery simultaneously. 1. The High-Converting Offer: Why Challenges Beat Webinars Passive, lengthy webinars are out. Focused, 3-to-5-day challenges are in. Why? Because they create momentum and build belief in a micro-result. Shawn’s “One Client Away Challenge” is a perfect example: it solves the immediate need (getting a client) and sets the stage for the longer-term solution (scaling client delivery). 2....
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
The most overlooked phase in the sales cycle is the silence: the gap between meetings. Master negotiator highlights this as a critical window for influence. Here are the keys to leveraging that time, focusing on the buyer, and overcoming the instinct to discount.
info_outlineSales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In the competitive world of business, your clothing is a critical differentiator. We sat down with , former big tech leader and CEO of Taelor AI, to explore how a custom AI system can perfect the wardrobe of the busy professional. Taylor AI is not just a tech tool; it’s an integrated wardrobe solution that addresses the core challenges of men’s fashion today: time, relevance, and sustainability. The model works on a feedback loop that continually refines your style profile.
info_outlineDon't mistake high income for financial freedom. That’s the hard-earned lesson from CPA and tech strategist Catrina Kraft. After losing 80% of her income overnight, Catrina realized that true wealth isn't about how much you earn, but how much you strategically protect.
In this powerful episode, we break down the critical tax strategies and structural changes every entrepreneur, coach, and consultant must implement now to achieve resilient financial security.