1177. When It Pays to Work for Free: The Hidden ROI Most Entrepreneurs Miss
Release Date: 10/16/2025
1101. The 6 Offer Layers That Built (and Rebuilt) My Business, Ranked for 2026
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today’s episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each. From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn’t, and how her perspective has evolved heading into 2026. You’ll hear: Why some “popular” business models are massively overrated Which models quietly outperform everything else long-term ...
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1100. Turning Your Biggest Challenges Into Your Most Powerful IP
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
As 2025 comes to a close, many entrepreneurs are eager to “turn the page” and move on. But here’s the truth: nothing actually changes unless you do. In today’s episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume. Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact. If you’re wrapping up 2025 feeling stretched, tested, or exhausted, this episode will...
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1099. What Consumers Will Actually Pay For in 2026: The 5 Key Market Trends Driving Growth
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why). In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going. This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth. If you want to scale without burnout, stop...
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1098. Why I’m Betting on Substack for the Future of Thought Leadership and Books
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she’s seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You’ll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer...
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1097. How to Strategically Design Your Best Year In Business
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this BONUS live training, Kelly Roach walks you through a 5-pillar mind mapping framework for creating your most aligned, impactful, and profitable year yet. You’ll learn why time, not talent, money, or hustle, is the ultimate differentiator between where you are now and where you want to go. This training challenges the two extremes entrepreneurs often fall into: over-planning without execution or over-executing without strategy, and shows you how to bring both into alignment. Kelly explains why congruence with your calling, intentional life architecture, and clarity of vision must...
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1096. How I'm Reinventing a Flagship Offer After 10 Years (Without Losing What Works)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
After running the Legacy Leaders Mastermind for over a decade, Kelly is making one of her boldest strategic evolutions yet. In today’s episode, Kelly pulls back the curtain on what’s changing inside Legacy Leaders for 2026 and why these shifts reveal powerful lessons every entrepreneur can apply to their own offers, teams, and growth strategy. You’ll hear how feedback loops from elite clients sparked the creation of a team-level mastermind for COOs, CMOs, and senior leaders — a move designed to accelerate growth, increase profitability, and eliminate founder dependency at scale....
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1095. Faith, Focus, and Holistic Success: Lessons on Scaling Without Burnout with Maria Fontana
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode, Kelly sits down with Maria Fontana, an integrative healing, mindset + lifestyle strategist and author who isdedicated to helping individuals elevate their lives, habits, and wellness. Maria has spent nearly four decades building businesses, reinventing herself, and helping others cultivate success while prioritizing faith, family, and personal fulfillment. In this episode, Kelly and Maria discuss: How to stay grounded and aligned while scaling a business to 7-figures and beyond Lessons learned in 2025 to set yourself up for a successful 2026 The pitfalls of chasing...
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1094. What Growing a Business With My Daughter Taught Me About Simplicity and Sales
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode, Kelly pulls back the curtain on what she’s learned building a business alongside her 11-year-old daughter. From reviving a dormant brand, to designing a simple, integrity-driven business model, to teaching Madison how to follow the Miracle Hour strategy and generate sales with a simple approach, this episode proves one thing: Your business is only as complicated as you make it. Kelly shares the behind-the-scenes process of growing The Courage Club organically without ads, funnels, launches, or complexity (while navigating a year of consolidation, white space, and...
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1093. How to Build a High Profit Margin Business in 2026 Using What You Already Have
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today’s episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business. You’ll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of “more,” and how to set deeply aligned, purposeful income...
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1092. The Social Proof-Driven Marketing Strategy Every CEO Must Master Next Year
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients’ voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You’ll learn: Why fewer online marketers shared wins...
info_outlineIn a world where “charge what you’re worth” and “raise your prices” dominate the entrepreneurial conversation, Kelly is flipping the script with a reality check:
In this episode, she reveals why some of her biggest business wins — from stage appearances to multi-million-dollar brand growth — came not from getting paid upfront, but from playing the long game.
You’ll learn when it actually pays to work for free, how to evaluate opportunities strategically, and how to turn short-term sacrifice into long-term expansion.
If you’ve been wondering whether to charge or say “yes” for exposure, relationships, or visibility — this is your playbook for discerning which “free” is actually profitable.
Timestamps:
[00:40] – Why “charge what you’re worth” isn’t always great advice — and how nuance creates better business decisions.
[02:00] – The problem with instant gratification and how long-term strategy builds wealth
[04:15] – Free vs. paid speaking engagements — the $20K talk vs. the thousand-person audience.
[05:45] – The free, local speaking events that led to new paying clients within 48 hours.
[07:00] – The asset advantage: why visibility and brand content are often worth more than upfront payment.
[08:30] – Kelly’s 4-part checklist for evaluating an unpaid opportunity
[10:15] – The truth about big stages: how most speakers land them — and why most aren’t getting paid.
[13:30] – Why Kelly doesn’t take podcast sponsors (yet) and how the show makes millions without a single paid ad slot (and why long-term audience trust is more profitable).
[18:00] – The currency of integrity: why doing the right thing compounds in value over time.
[19:00] – Final encouragement: trust your discernment, play the long game, and remember — nothing is impossible with God.
Resources:
- Join The Virtual Business School now for just $87/month, no contract: https://go.virtualbusinessschool.com/joinvbs
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Learn more about our Legacy Leaders Mastermind: The premier mastermind for established 7- and 8-figure CEOs: https://programs.thebusinessadvisory.com/legacy-leaders
- Join us in person this March for our annual Legacy retreat ($2M+ business owners): https://advancesociety.org/2026rsvp
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Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w
Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/