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Getting Paid to Build Your List: The Co-Branded Partnership Strategy Behind Boss Project's 10,000+ Leads with Abagail Pumphrey

Woman Owned: The Growth Podcast for Women Entrepreneurs

Release Date: 11/11/2025

The Best of the Woman Owned Podcast show art The Best of the Woman Owned Podcast

Woman Owned: The Growth Podcast for Women Entrepreneurs

What an extraordinary, full, rich year 2025 has been!   As we close out this remarkable year, Eleanor is here to share her best moments from the Woman Owned podcast. This isn't just another year-end recap. It's a masterclass in professionalizing women's entrepreneurship while building a business that nourishes you as much as it nourishes your bottom line.   This week's best-of episode pulls together the most powerful moments from Woman Owned in 2025. Real talk about money, scaling, and building businesses that honor both your ambition and humanity.   Get full show notes and more...

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Woman Owned: The Growth Podcast for Women Entrepreneurs

Have you ever noticed that the more successful your business becomes, the less time you seem to have? It's one of entrepreneurship's cruelest ironies.   You started your business for freedom and flexibility, but now you're drowning in complexity, endless meetings, and a never-ending to-do list. The truth is, when you scale your company, you scale everything - including the chaos. But what if you could actually manufacture more time?   Join Eleanor this week as she reveals three powerful steps that have helped her clients reclaim their calendars while scaling their businesses. These...

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Woman Owned: The Growth Podcast for Women Entrepreneurs

Most entrepreneurs create content hoping it will somehow translate to sales… but hope isn't a strategy. Here's the thing: your audience wants to support you. They're literally asking for ways to go deeper with your content. The problem is, you're not making it easy enough for them to take the next step.   Terri Cole is a licensed psychotherapist, relationship & empowerment expert, podcast host, and author of bestselling books Boundary Boss and Too Much. But what makes her particularly fascinating is how she transformed her podcast into a $3M revenue engine without being salesy or...

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Woman Owned: The Growth Podcast for Women Entrepreneurs

Eleanor is training for the Grand Canyon rim-to-rim this May: a legendary hike that's 25 miles, 11,000 feet of elevation change, all in one day. But here's the thing: she’s not doing this simply because she loves to hike. She's doing it because her business cannot afford anything less than a well-rested, deeply recovered CEO.   This week, Eleanor is sharing why she's creating her body like a business operating system in 2026. This isn't a health journey episode - it's about what happens when a CEO becomes the weakest link in her own company.   Tune in today to understand why your...

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Woman Owned: The Growth Podcast for Women Entrepreneurs

Are you secretly wondering if you’re the bottleneck in your business? If you're hovering around the $250K-$500K mark and feeling overwhelmed, here’s some good news: it's not you. You just don't have the infrastructure yet.   One of the most misunderstood - yet most catalytic - hires that creates that infrastructure is an executive assistant. This week, Eleanor is joined by time management expert and host of the It’s About Time podcast, Anna Dearmon Kornick. Anna runs a successful business with just one full-time employee (herself!) while managing programs, clients, and her family,...

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Woman Owned: The Growth Podcast for Women Entrepreneurs

Have you ever felt like, despite all the coaching, the mindset work, and strategy sessions, you're still the bottleneck in your business?   After training more than 25,000 women entrepreneurs and gathering over 100,000 data points on how women lead, make decisions, and scale their businesses, Eleanor discovered something that might surprise you: most women founders don't need more advice. They need structure. The business coaching industry has served its purpose in awakening ambition, but the next decade demands something different.   Tune in this week as Eleanor shares why Safi...

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Getting Paid to Build Your List: The Co-Branded Partnership Strategy Behind Boss Project's 10,000+ Leads with Abagail Pumphrey show art Getting Paid to Build Your List: The Co-Branded Partnership Strategy Behind Boss Project's 10,000+ Leads with Abagail Pumphrey

Woman Owned: The Growth Podcast for Women Entrepreneurs

What if brands paid you to bring leads into your business? Does that sound way too good to be true?   This is exactly what CEO of Boss Project, Abagail Pumphrey, has been doing: generating tens of thousands of qualified leads through co-branded partnerships where she gets paid to create experiences that convert. And in this episode, she shares the exact strategies that helped her build Boss Project into one of the world's leading online business education companies.   Tune in this week as Eleanor and Abagail unpack three game-changing strategies: the co-branded partnership model that...

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Woman Owned: The Growth Podcast for Women Entrepreneurs

Are your deals taking longer to close lately? Economic uncertainty has created a perfect storm for B2B sellers. Deals that closed easily last year now stall indefinitely, buyers ghost after months of relationship building, and budget conversations end with requests for huge discounts.   The good news is that you're not doing anything wrong. However, the frustrating reality is that this pattern is playing out across industries as CFOs tighten their grip on every purchase decision, creating longer approval cycles and more complex buying committees.   If you want to stop getting ghosted...

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Woman Owned: The Growth Podcast for Women Entrepreneurs

Do you feel the pressure to scale your business at lightning speed? Like if you're not doubling your revenue every year or building a massive team, you're somehow falling behind?   In this episode, Eleanor sits down with online Pilates and health instructor, Jessica Valant, to explore her intentional approach to building a lean business. After experiencing burnout from managing a team of 19 in her brick-and-mortar studio, Jessica made a conscious choice to scale differently. Her journey from physical therapist to online entrepreneur reveals a different path to success - one that...

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Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward.   We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody's...

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More Episodes

What if brands paid you to bring leads into your business? Does that sound way too good to be true?

 

This is exactly what CEO of Boss Project, Abagail Pumphrey, has been doing: generating tens of thousands of qualified leads through co-branded partnerships where she gets paid to create experiences that convert. And in this episode, she shares the exact strategies that helped her build Boss Project into one of the world's leading online business education companies.

 

Tune in this week as Eleanor and Abagail unpack three game-changing strategies: the co-branded partnership model that generates massive lead flow, the digital product pre-sale approach that validates ideas before building them, and the financial structure that will make Abagail work-optional by age 44.

 

Get full show notes and more information here: https://safimedia.co/WO75

 

Connect with Eleanor on LinkedIn or Instagram:

https://www.linkedin.com/in/eleanorbeaton/

https://www.instagram.com/eleanorbeaton/?hl=en