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Stories from the Roof with Armadas Exteriors

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Release Date: 11/17/2025

RCS Influencer Aaron Weinstein - September 2026 show art RCS Influencer Aaron Weinstein - September 2026

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This month's question:  Tax Policy Credits and Growth Opportunities  Understanding available tax credits and deductions  Expensing strategies that support expansion  Working with experts to avoid missed opportunities  Learn more at RoofersCoffeeShop.com!    Are you a contractor looking for resources? Become an R-Club Member today!    Sign up for the Week in Roofing!      Follow Us!                        ...

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Rethinking Roofing Underlayment show art Rethinking Roofing Underlayment

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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Christopher Vick from Sentry Building Innovations to explore why underlayment is often overlooked and what contractors may be missing by treating it as a basic layer. The conversation dives into how the industry typically views underlayment and why a more strategic approach can improve performance and durability. Listeners will also learn how Sentry is thinking differently about underlayment — from “good, better, best” options to the value of brand trust and manufacturing control. This episode will leave contractors...

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RCS Influencer Trent Cotney - August 2026 show art RCS Influencer Trent Cotney - August 2026

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This month's question:  Private Equity and Industry Consolidation How PE money is reshaping competition Risks and opportunities for independent contractors Preparing your business for acquisition or defense Learn more at RoofersCoffeeShop.com!    Are you a contractor looking for resources? Become an R-Club Member today!    Sign up for the Week in Roofing!      Follow Us!                           #adamsandreese...

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RCS Influencer Randy Chaffee - August 2026 show art RCS Influencer Randy Chaffee - August 2026

RoofersCoffeeShop

This month's question:  Private Equity and Industry Consolidation How PE money is reshaping competition Risks and opportunities for independent contractors Preparing your business for acquisition or defense Learn more at RoofersCoffeeShop.com!     Are you a contractor looking for resources? Become an R-Club Member today!     Sign up for the Week in Roofing!       Follow Us!                             ...

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Training Roofing’s Future Workforce show art Training Roofing’s Future Workforce

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In this episode of Roofing Road Trips®, Karen Edwards sits down with Mindy Dahlquist of TRA Snow and Sun to talk about workforce development, contractor training and the importance of hands-on education in roofing. Mindy shares how TRA’s in-person training programs and industry education efforts are helping contractors build practical skills in the field. The conversation also explores the workforce challenges facing roofing today and why trusted, hands-on learning is essential for bringing new talent into the trades.  Learn more at RoofersCoffeeShop.com!     Learn...

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Are Invoice Errors Quietly Draining Your Profits? show art Are Invoice Errors Quietly Draining Your Profits?

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 In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by TW Woodward of InvoiceIQ to discuss how invoice discrepancies can quietly erode contractor profits. They talk about why pricing errors are so easy to miss in today’s building materials market and how invoice verification technology can help contractors protect their margins with confidence. TW also shares customer stories that show how contractors are recovering revenue while maintaining strong relationships with their...

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Leading With Safety show art Leading With Safety

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In this episode of Roofing Road Trips®, host Karen Edwards sits down with Ro Lewis, vice president of HS&E for Tremco CPG Field Services, and Tony Kotnik, assistant director of field safety, to talk about what it takes to build a safety culture that goes beyond compliance. With Tremco recognizing September 2026 as Safety Month, Ro shares how the “Lead It. Live It. Own It” mindset encourages employees to take personal responsibility for safety, speak up about hazards and look out for their teammates. They also discuss the role of leadership, ongoing training and employee engagement in...

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RCS Influencer Trent Cotney - September 2026 show art RCS Influencer Trent Cotney - September 2026

RoofersCoffeeShop

This month's question:  Understanding available tax credits and deductions Expensing strategies that support expansion Working with experts to avoid missed opportunities  Learn more at RoofersCoffeeShop.com!    Are you a contractor looking for resources? Become an R-Club Member today!    Sign up for the Week in Roofing!      Follow Us!                           #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop...

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Technical Trends in Roofing show art Technical Trends in Roofing

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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Mark Graham, vice president of technical services at NRCA, to discuss the most pressing technical issues facing the roofing industry today. From evolving building codes and system performance concerns to emerging challenges contractors are seeing in the field, Mark shares insights on what roofing professionals need to be paying attention to right now. Tune in for an informative conversation that helps contractors stay ahead of industry trends, avoid costly mistakes and better navigate today’s complex roofing...

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Experiences That Shape the Industry show art Experiences That Shape the Industry

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In this episode of Roofing Road Trips®, Karen Edwards sits down with Nina Katsman GM of ServiceTitan’s Exterior Business to explore the deeper value behind events like Pantheon and why they matter to the industry. Together, they dive into how these types of gatherings spark innovation, shape business strategy and create meaningful connections that extend far beyond the event itself. The conversation highlights why actively seeking opportunities like this can play a powerful role in long-term growth and success. Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/...

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More Episodes

In this episode of Stories from the Roof, host Megan Ellsworth visits with Lloyd Anderson of Armadas Exteriors to explore his journey in the roofing industry. With years of experience specializing in exterior and roofing solutions, Lloyd shares how he first got into the trade, the people who shaped his career and the lessons he’s carried along the way. From the challenges he’s faced to the best decisions he’s made for his business, Lloyd reflects on the milestones that define his path and offers advice for the next generation of roofers. Tune in to hear what makes him smile about his work and why community resources like RoofersCoffeeShop® matter to him. 

 

Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/  

Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up  

Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up  

 

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#Armadas #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry