342 The 12 Day of Christmas Song - Farm Marketing Edition
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 12/17/2025
386 Your Farm's Black Friday Playbook: One Offer, One Simple Plan
My Digital Farmer | Marketing Strategies for Farmers
Are you doing a Black Friday promo, or not?... Black Friday is one of the biggest shopping weekends of the year. Customers are actively looking for gifts, ready to spend money, and hoping to find something special. So why shouldn't some of those dollars go to YOUR farm? But what should you sell? And how do you pull off a promotion when you've only got two weeks to prepare? In this episode, I'm walking you through a simple, step-by-step Black Friday playbook designed specifically for farmers. We'll tackle the big decisions, avoid the common mistakes, and map out a realistic promotion plan you...
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385 The Power of One: Why Focusing on ONE Offer Helps You Sell More
My Digital Farmer | Marketing Strategies for Farmers
Trying to market everything your farm sells could actually be costing you sales. As farmers, we've got a LOT of things to sell. Vegetables, flowers, CSA shares, meat bundles, U-picks, workshops, eggs, seasonal specials... and naturally, we want our customers to know about ALL of it! But here's the problem: When everything gets the spotlight, nothing gets the spotlight. And the more things we ask our customers to pay attention to, the harder we may be making it for them to actually BUY. There's some fascinating psychology behind this. And understanding it should change the way you approach your...
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384 What If Farm Marketing Didn't Have to Be So Hard? (Here's How)
My Digital Farmer | Marketing Strategies for Farmers
Does marketing your farm ever feel harder than it should? You know you should be sending emails, posting on social media, making offers, and finding new customers. But somehow, all those marketing tasks keep getting pushed to the bottom of your to-do list. Maybe it's because you've convinced yourself that marketing takes too much time. Or that you're just not very good at it. Or that if you're going to do it, it needs to look really polished and professional. But what if you're making marketing harder than it actually needs to be? In this episode of the My Digital Farmer Podcast, I'm sharing a...
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383 Stepping Into the Mist: How to Move Forward When You Don’t Know What Comes Next
My Digital Farmer | Marketing Strategies for Farmers
There’s a place just beyond the edge of what you already know how to do. I call it the mist. As farm business owners, we find ourselves there more often than we probably realize — when an opportunity shows up, when something changes, when we take a risk, or when we find ourselves doing something we’ve never done before. And the mist can feel uncomfortable. We can’t see very far ahead. We don't know exactly how things are going to turn out. And sometimes, our first instinct is to back away and return to what we know. But what if the mist isn't something to be afraid of? What if it’s...
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382 Facebook Is Limiting Your External Links. Now What?
My Digital Farmer | Marketing Strategies for Farmers
What would you do if Facebook suddenly told you that you could only share two external links per month from your farm business page? That’s exactly what happened to me while I was scheduling posts for Shared Legacy Farms—and it stopped me in my tracks. For years, one of the primary jobs of my social media has been to move people off Facebook and onto my email list. But this new restriction, which appears to be rolling out to more business pages, could affect far more than email sign-up links. Think CSA registration, online stores, blog posts, recipes, YouTube videos, event registrations...
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381 The Nostalgia Effect: Why Memories Make Customers Buy
My Digital Farmer | Marketing Strategies for Farmers
Sometimes customers aren't just buying the product in front of them. They're buying access to a memory. I recently bought two boxes of sugary cereal I hadn't eaten in decades—even though I don't normally buy the stuff and can't really eat it anymore. Why? Nostalgia got me. In this episode, we're digging into the psychology behind this surprisingly powerful buying trigger and why farm products are uniquely positioned to tap into it. We'll explore how taste, smell, sight, touch, and sound can bring old memories rushing back—and how you can use those sensory connections in your marketing. But...
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380 Can You Actually CREATE More Demand for Your Farm Products?
My Digital Farmer | Marketing Strategies for Farmers
Can You Actually CREATE More Demand for Your Farm Products? Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE? This is part 2 of a two-part series all about Market Demand -- an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling production before you have enough demand to support it. But that raises an important question: What if you check the demand…and there simply isn't enough yet? Are you stuck with the demand you've got? Marketing can't magically make everyone want what...
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379 Got Demand? The 6 Questions to Ask Before You Grow More Farm Products
My Digital Farmer | Marketing Strategies for Farmers
What happens when you’re really good at growing something… but you don’t have enough people to buy it? I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn’t have a market for. We had successfully grown the crop, but growing it and selling it turned out to be two very different things. In this episode of My Digital Farmer, we’re exploring an important piece of the revenue equation that farmers don’t always spend enough time thinking about: demand. Before you add another...
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378 Who Should NOT Buy Your Farm Product? (A Worthy Thought Exercise)
My Digital Farmer | Marketing Strategies for Farmers
We spend a lot of time defining our ideal customer, but here's a question we don't ask nearly enough: Who should NOT buy your product? If you're spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have a sales problem. You may have a qualification problem. In this episode, I'm sharing a recent encounter that made me realize how valuable it is to recognize our “no signals” -- the clues that someone simply isn't a good fit for what we're selling. And even better: What if our marketing could...
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377 Practical Ways to Get More Referrals From Your Farm Customers
My Digital Farmer | Marketing Strategies for Farmers
Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there's a big difference between being grateful for referrals, and intentionally creating more of them. In this episode, we're talking about how to put an engine behind word-of-mouth. I'll share a whole bunch of practical ways farms can make referrals easier, more natural, and more likely to happen—without needing complicated software or some fancy loyalty program. More importantly, I'll show you how to think strategically about who you ask, when you ask, what you give customers to share, and...
info_outlineEvery December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style.
Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently.
You’ll laugh.
You’ll nod your head.
And you’ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system.
Whether you're brand-new or refining your strategy for next season… this episode is the perfect year-end reset.
Think of this as a “greatest hits” episode — a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize.
Each “day” of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper.
By the end, you’ll have a full “12 Days of Christmas” marketing checklist — PLUS a clear roadmap for what to work on next.
It’s fun. It’s educational. It’s actionable.
Are you ready?!!... Let's sing the song together. 😉
I'm leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive!
Twelve Google Reviews
Ep 128: Why You Need to Be Getting Google Reviews
Eleven Monthly Offers
Ep 85: How to Plan Your Promotional Calendar
Ten Social Media Template Posts
Ep: 159 EIEIO! What to Post on Social Media
Nine Product Badges
Ep 151: Creative Badges for Your Product Descriptions
Eight Value-Added Products
Ep 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine
Seven Coupon Codes
Ep 264: 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)
Six Emails (In a Nurture Sequence)
Ep 63: How to Build an Email Nurture Campaign to Warm Up Your Email List
Five Content Pillars!!!
Ep 23: Finding Your Brand's Content Pillars
Four Marketing Peaks
Ep 85: How to Plan Your Promotional Calendar for 2021
Three Key Metrics to Track
Ep 50: Three ways to Increase Your Revenue
Two Engaging Lead Magnets
Ep 9: The Anatomy of a Great Lead Magnet
One Weekly Email with Insanely High Open Rates!
Ep 92: Why You Need to Send a Weekly Email to Your List (and What to Talk About)
Don't forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework.
If your farm sales feel random and hard to predict, it’s not because you’re bad at marketing — it’s because you don’t have a system. In this free 1-hour webinar, I’ll teach you the simple marketing framework every successful farm uses to move people from stranger → buyer → superfan. You’ll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I’ll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar
Thank You to Our Podcast Sponsors:
Local Line:
Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Helpful Links:
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
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