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1092. The Social Proof-Driven Marketing Strategy Every CEO Must Master Next Year

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 12/01/2025

1099. What Consumers Will Actually Pay For in 2026: The 5 Key Market Trends Driving Growth show art 1099. What Consumers Will Actually Pay For in 2026: The 5 Key Market Trends Driving Growth

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why). In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.  This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth. If you want to scale without burnout, stop...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she’s seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You’ll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer...

info_outline 1097. How to Strategically Design Your Best Year In Business show art 1097. How to Strategically Design Your Best Year In Business

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this BONUS live training, Kelly Roach walks you through a 5-pillar mind mapping framework for creating your most aligned, impactful, and profitable year yet. You’ll learn why time, not talent, money, or hustle, is the ultimate differentiator between where you are now and where you want to go. This training challenges the two extremes entrepreneurs often fall into: over-planning without execution or over-executing without strategy,  and shows you how to bring both into alignment. Kelly explains why congruence with your calling, intentional life architecture, and clarity of vision must...

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The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

After running the Legacy Leaders Mastermind for over a decade, Kelly is making one of her boldest strategic evolutions yet.  In today’s episode, Kelly pulls back the curtain on what’s changing inside Legacy Leaders for 2026 and why these shifts reveal powerful lessons every entrepreneur can apply to their own offers, teams, and growth strategy. You’ll hear how feedback loops from elite clients sparked the creation of a team-level mastermind for COOs, CMOs, and senior leaders — a move designed to accelerate growth, increase profitability, and eliminate founder dependency at scale....

info_outline 1095. Faith, Focus, and Holistic Success: Lessons on Scaling Without Burnout with Maria Fontana show art 1095. Faith, Focus, and Holistic Success: Lessons on Scaling Without Burnout with Maria Fontana

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, Kelly sits down with Maria Fontana, an integrative healing, mindset + lifestyle strategist and author who isdedicated to helping individuals elevate their lives, habits, and wellness. Maria has spent nearly four decades building businesses, reinventing herself, and helping others cultivate success while prioritizing faith, family, and personal fulfillment. In this episode, Kelly and Maria discuss:  How to stay grounded and aligned while scaling a business to 7-figures and beyond Lessons learned in 2025 to set yourself up for a successful 2026 The pitfalls of chasing...

info_outline 1094. What Growing a Business With My Daughter Taught Me About Simplicity and Sales show art 1094. What Growing a Business With My Daughter Taught Me About Simplicity and Sales

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, Kelly pulls back the curtain on what she’s learned building a business alongside her 11-year-old daughter.  From reviving a dormant brand, to designing a simple, integrity-driven business model, to teaching Madison how to follow the Miracle Hour strategy and generate sales with a simple approach, this episode proves one thing: Your business is only as complicated as you make it. Kelly shares the behind-the-scenes process of growing The Courage Club organically without ads, funnels, launches, or complexity (while navigating a year of consolidation, white space, and...

info_outline 1093. How to Build a High Profit Margin Business in 2026 Using What You Already Have show art 1093. How to Build a High Profit Margin Business in 2026 Using What You Already Have

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today’s episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business. You’ll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of “more,” and how to set deeply aligned, purposeful income...

info_outline 1092. The Social Proof-Driven Marketing Strategy Every CEO Must Master Next Year show art 1092. The Social Proof-Driven Marketing Strategy Every CEO Must Master Next Year

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients’ voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You’ll learn: Why fewer online marketers shared wins...

info_outline 1091. 5 Leadership Lessons I Learned from Getting My Daughter The Greenlight Card (That Will Transform Your Team in 2026) show art 1091. 5 Leadership Lessons I Learned from Getting My Daughter The Greenlight Card (That Will Transform Your Team in 2026)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In today's episode of The Kelly Roach Show, Kelly shares five powerful lessons about human behavior, motivation, ownership, and performance — inspired by helping her daughter Madison set up a Greenlight debit card for kids. What started as a financial literacy experiment quickly became a breakthrough in responsibility, autonomy, and goal achievement, and the lessons translate directly into leadership, compensation, team motivation, and business growth. Inside this episode, you’ll learn: How ownership transforms motivation in both children and teams Why showing (not telling) accelerates...

info_outline 1090. How to Turn Your 1090. How to Turn Your "Signature System" Into a Scalable, Sellable Asset

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, Kelly breaks down how signature systems can transform your business into a scalable, high-authority brand that increases conversions, clarity, perceived value, and lifetime customer retention. She shares examples of how her own signature systems and key frameworks have evolved into books, programs, agencies, trust-building offers, and multi-seven and eight-figure revenue channels. In this episode, you’ll learn: What a signature system actually is - and how they enable scale beyond what you can personally deliver Why buyers are more likely to purchase when they understand...

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More Episodes

In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026.

With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients’ voices now matter more than your own.

Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels.

You’ll learn:

  • Why fewer online marketers shared wins in 2025

  • The core mistakes most businesses make with testimonials

  • The 5 strategic placements to use wins for maximum impact

  • How to operationalize social proof into weekly marketing

  • How to turn books into passive funnels for trust-building offers

Plus: Kelly shares how her team transformed their approach to social proof this year — and why doubling down on client results became one of the most profitable decisions they made.

TIMESTAMPS

01:20–02:04 — Why many marketers struggled to produce client results this year
02:04–02:40 — Why your clients’ voices carry more weight than your own
02:40–03:15 — The role online reviews play in visibility and discovery
03:15–04:10 — The 5 strategic opportunities to revive and use client stories
04:10–05:20 — Using stories to consistently show wins + case studies
06:36–08:00 — Various formats for showcasing social proof
09:10–10:15 — Testimonials and videos in launch countdown timer
10:15–11:48 — Using the half-day workshop framework with curated testimonials
11:48–13:42 —  Using UGC to sell books + why book sales are true passive income
13:42–14:58 — How book reviews fuel authority and trust-building offers
14:58–15:46 — Online reviews as an algorithm driver
15:46–16:10 — Join the free, live workshop on December 2nd to build your daily sales machine

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