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In this episode of Roofing Road Trips®, Karen Edwards sits down with Mindy Dahlquist of TRA Snow and Sun to talk about workforce development, contractor training and the importance of hands-on education in roofing. Mindy shares how TRA’s in-person training programs and industry education efforts are helping contractors build practical skills in the field. The conversation also explores the workforce challenges facing roofing today and why trusted, hands-on learning is essential for bringing new talent into the trades. Learn more at RoofersCoffeeShop.com! Learn...
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by TW Woodward of InvoiceIQ to discuss how invoice discrepancies can quietly erode contractor profits. They talk about why pricing errors are so easy to miss in today’s building materials market and how invoice verification technology can help contractors protect their margins with confidence. TW also shares customer stories that show how contractors are recovering revenue while maintaining strong relationships with their...
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In this episode of Roofing Road Trips®, host Karen Edwards sits down with Ro Lewis, vice president of HS&E for Tremco CPG Field Services, and Tony Kotnik, assistant director of field safety, to talk about what it takes to build a safety culture that goes beyond compliance. With Tremco recognizing September 2026 as Safety Month, Ro shares how the “Lead It. Live It. Own It” mindset encourages employees to take personal responsibility for safety, speak up about hazards and look out for their teammates. They also discuss the role of leadership, ongoing training and employee engagement in...
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This month's question: Understanding available tax credits and deductions Expensing strategies that support expansion Working with experts to avoid missed opportunities Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop...
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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Mark Graham, vice president of technical services at NRCA, to discuss the most pressing technical issues facing the roofing industry today. From evolving building codes and system performance concerns to emerging challenges contractors are seeing in the field, Mark shares insights on what roofing professionals need to be paying attention to right now. Tune in for an informative conversation that helps contractors stay ahead of industry trends, avoid costly mistakes and better navigate today’s complex roofing...
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Nina Katsman GM of ServiceTitan’s Exterior Business to explore the deeper value behind events like Pantheon and why they matter to the industry. Together, they dive into how these types of gatherings spark innovation, shape business strategy and create meaningful connections that extend far beyond the event itself. The conversation highlights why actively seeking opportunities like this can play a powerful role in long-term growth and success. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/...
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes Sara Nay of Duct Tape Marketing to explore how contractors can build a marketing strategy designed for long-term success. Sara shares how to guide customers through a thoughtful journey, use content as the voice of an overall business strategy, and establish a strong foundation before adding artificial intelligence to the marketing process. The conversation offers a practical look at how clear strategy, consistent messaging, and a customer-focused approach can help businesses make stronger marketing decisions. Learn...
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Monica Vornbrock de The Glo Group and Lorna Rojas de TREMCO to discuss the growing need for bilingual leadership development in the roofing industry. They explore how the Bilingual Leadership Program is helping companies strengthen leadership pipelines, improve communication, support safety initiatives and prepare the next generation of field leaders. The conversation also examines how leadership development can help address workforce challenges while creating more...
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In this September Roofer of the Month podcast, Megan Ellsworth sits down with Alex Arellano, Kris Hitesman and Paul Hitesman of Capitol Roofing to discuss the values, leadership and dedication that have helped shape the company’s success. The conversation explores the company’s history, the challenges they’ve overcome and the strategies they use to deliver exceptional roofing solutions while building lasting relationships with customers and employees alike. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club...
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In this episode of Roofing Road Trips®, Megan Ellsworth visits with Jennifer Hogan, president of the International Institute of Building Enclosure Consultants (IIBEC), about turning summer internships into meaningful introductions to the building enclosure industry. They discuss how student membership, industry education, events, scholarships and strong mentoring relationships can help emerging professionals connect classroom learning with real-world careers. Jennifer also shares why mentoring benefits the experienced professionals who guide students, strengthening...
info_outlineIn this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Jennifer Stone, director of national accounts for Tremco. As Jennifer was the very first Roofing Road Trips guest when the show launched, the two sit down to talk about the changes they’ve seen across the industry since that first conversation. With a prestigious career in national account business development, she is leading a team that is changing the way industry professionals address building envelope solutions for commercial building owners and facility managers. Heidi and Jennifer also look back at the last 10 years since they worked together to launch National Women in Roofing (NWIR). This will be an episode you won’t want to miss!
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