1108. The Real Instagram Growth Playbook for 2026 with Natasha Willis: Manychat, DM Funnels, and Content That Converts
Release Date: 01/22/2026
1123. A Sneak Peak Inside My Book Launch Strategy For The Miracle Hour
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today's episode, Kelly pulls back the curtain on how I'm approaching the launch of The Miracle Hour completely differently than any launch she’s done before. Instead of treating this as just another book release, Kelly is using this launch as a strategic rehearsal for an even bigger vision. She breaks down five key ways this launch is different and why the strategy behind it matters not just for authors, but for any entrepreneur building influence, community, and long-term brand equity. From grassroots bulk buy campaigns to a live launch day experience, Kelly shares the thinking behind...
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1122. Building a Million-Dollar Referral Pipeline
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
While most entrepreneurs chase the next shiny object, they are glazing right past one of the most powerful growth strategies: referral marketing. In this episode, Kelly continues the Analog in an AI Era series with part two of the conversation on building a million dollar referral pipeline. The truth is, it does not take hundreds of clients to make a million dollar leap in your business. In fact, for many mid to high ticket offers, just a handful of high quality referrals can completely transform your revenue. In this episode, Kelly walks you through the exact steps to activate a powerful...
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1121. How Physical Media Is Becoming a Power Move for Brands
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode, Kelly continues her series on why analog strategies are poised to explode in the age of AI, and how entrepreneurs can use physical experiences, print media, and community to stand out in an increasingly automated world. In a world where people are questioning what’s real online, physical assets like magazines, books, handwritten notes, and in-person experiences create deeper emotional connections and dramatically elevate brand perception. In this episode, you’ll learn: Why physical brand assets create stronger emotional connections How print media can double as a...
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1120. Rebuilding Your Referral Engine (And Why Analog Strategies Are Crushing It In the Age of AI)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
As we move deeper into the AI revolution, one thing is becoming crystal clear: the more digital and automated the world becomes, the more powerful human-driven strategies stand out. In this episode, Kelly walks you through the 10-step framework for relaunching your referral marketing system so you can duplicate and multiply the efforts you're already making. If your referral strategy has been inconsistent, passive, or nonexistent, this episode will help you install a true system that scales. You’ll learn: Why you must choose ONE core offer for referrals How to know if you're actually...
info_outline![1119. [BONUS EPISODE] The Substack Strategy Playbook: From Accelerating Trust to Simple, Recurring Revenue Using Substack show art](https://assets.libsyn.com/item/40265080?height=50&width=50)
1119. [BONUS EPISODE] The Substack Strategy Playbook: From Accelerating Trust to Simple, Recurring Revenue Using Substack
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this bonus replay from a deep-dive Substack masterclass, Kelly breaks down exactly why Substack is becoming the most powerful trust-building and monetization platform for entrepreneurs heading into 2026 (and how to leverage it strategically). After years of navigating algorithm shifts, declining organic reach, and the “hamster wheel from hell” of online marketing, Kelly shares why Substack represents something fundamentally different: Audience ownership, built-in monetization opportunities, trust acceleration, and a simple stream of recurring revenue. Since...
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1118. The Great Divide of 2026: Which Side Are You On?
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode of The Kelly Roach Show, Kelly is sharing a behind the scenes look at the conversations happening in multi-7 and 8-figure rooms, and what leaders are preparing for as we move deeper into 2026. We cover: The two growth strategies emerging in the AI era Major consumer buying shifts already unfolding in 2026. Why thought leadership must become a revenue engine (not just a marketing tool). The “silver tsunami” and the largest wealth transfer of our lifetime. Acquisitions, consulting for equity, and community aggregation as next-level wealth strategies. The platform...
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1117. How Substack Became a Revenue Engine After Two Months (And Why Experts Who Move There Now Have An Advantage)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today's episode, Kelly shares why she believes Substack represents one of the biggest early-adopter opportunities for thought leaders, authors, and premium service providers, and why waiting could cost you years of leverage. This episode breaks down: Why Instagram is becoming unsustainable for the average business owner The difference between content volume and content depth Why Substack attracts premium buyers How to use it as a trust-building offer and revenue engine If you’ve ever felt like you were on a hamster wheel of content creation without being rewarded for your...
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1116. How to Lead a Team That Plays Bigger
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
If your team isn’t performing at the level you want, the problem may not be skill, strategy, or effort... it may be vision. In this episode, Kelly breaks down one of the most underutilized but powerful leadership skills in business: vision casting. You’ll learn why vision is not a “once-a-year” exercise, how it directly impacts performance and profitability, and how to balance clarity with innovation in a rapidly changing market. If you want a more aligned, motivated, high-performing team in 2026, this episode is your blueprint. One of the most underappreciated but powerful skills of...
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1115. 3 Leadership Levers That Unlock Exponential Business Growth
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
If you feel like you’re working harder than ever but not seeing the breakthrough growth you expected to, today's episode of The Kelly Roach Show will shift everything. Kelly breaks down why many entrepreneurs are unknowingly creating chaos in their own companies: killing momentum, confusing their teams, and prematurely ending initiatives before they ever have a chance to compound. You'll identify the three leadership levers that create leverage, momentum, and speed inside your business, regardless of the economy, the market, or external conditions. Kelly also covers: Why most entrepreneurs...
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1114. Substack Is Having It's "Instagram" Moment: How to Capitalize On The Thought Leadership Movement In 2026
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Coming into 2026, I had no intention of joining a new platform. Focus is our greatest superpower, and I don’t take lightly introducing anything new that competes for your attention. But after spending time inside Substack, I realized something: This platform is rewarding the exact opposite of what most social media platforms value today. In this episode, I break down why Substack is emerging as one of the most important platforms for experts, authors, consultants, and service providers, and why those who act early will have a massive advantage. We talk about: Why virality + AI is...
info_outlineIn This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what’s actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue.
Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale.
You’ll learn:
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The simple ManyChat tweaks that can triple conversions
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How to structure content and CTAs for non-followers
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How to blend organic content with paid ads for scalable growth
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The content formats that are winning in 2026
If you’re posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine.
Timestamps:
04:40 – What a DM Funnel really is (and why it converts better than websites)
11:30 – The biggest ManyChat mistake most businesses are making
17:20 – Email-first vs. name-first: the data-backed shift
20:05 – New follower DM automations that are working now
23:40 – How to pre-qualify DM conversations at scale
26:00 – Organic content vs. paid ads: how they work together in 2026
29:30 – Trial reels, testing headlines, and scaling what works
32:20 – Do followers still matter?
35:10 – CTA strategies: why every post needs a next step
Resources Mentioned:
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Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@
natashatwillis - Follow Natasha on instagram:
- Work with Natasha: https://schoolofbots.co