Why Is It That Only A Few Business Owners 10x Their Income?
Release Date: 01/29/2026
The CEO Transition: How to Buy Back Your Time and Scale Your Legacy, with Nick Perry
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Nick Perry, a real estate entrepreneur who transitioned from a struggling startup to achieving DecaMillionaire status . The conversation centers on the underdog journey of building a massive real estate company from scratch and the unconventional decision to step away as CEO to achieve true personal freedom . LinkedIn: Instagram: WWW: WWW: WWW: Learn more about Relentless Value Coaching:
info_outline
Lion and Lamb Leadership: Balancing Boldness and Compassion to Scale Your Business, with Steven Scoggins
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread interviews Stephen Scoggins, an entrepreneur who built a nine-figure empire after overcoming a period of homelessness at age 22 . The conversation centers on the internal shifts required for a business owner to scale from a self-motivated founder to a strategic CEO . While at his lowest point, Stephen experienced a profound spiritual surrender that transformed his mindset . He gained a "second chance" in the construction industry, eventually building the company he successfully sold in 2023 . WWW: ...
info_outline
How to Attract Better Clients
DecaMillionaire Decoded
In this episode Justin challenges the conventional wisdom that business growth is driven solely by marketing tactics or credentials . Instead, he argues that the quality of your clients is a direct reflection of your leadership posture and internal authority . Drawing on biblical wisdom and his experience scaling seven companies, Justin details how advisors and business owners can shift their internal seat to attract the premium clients they desire . Learn more about Relentless Value Coaching:
info_outline
Using Neuroscience to Unlock Your Business Calling, with Dr. Lee Warren
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, Justin Goodbread sits down with Dr. Lee Warren, a neurosurgeon, Iraq War veteran, and author, to explore the powerful intersection of neuroscience and faith . The conversation focuses on the idea that the mind is the ultimate driver of success and that business owners can learn to manage their minds to achieve their callings . WWW: https://wleewarrenmd.com/ Book (Pre-Order): Learn more about Relentless Value Coaching:
info_outline
Midas Touch, Part 2: The Success Secret That Makes Business Coaches Nervous
DecaMillionaire Decoded
In this episode, Justin Goodbread explores a foundational "success secret" that often makes business coaches nervous: the intersection of faith and professional achievement. While typical business advice focuses on tactical elements like strategy, systems, and hiring, he argues that for business owners, these are secondary to having a right view of God. Justin emphasizes that when a business owner prioritizes this reverence and delights in God’s commandments, they unlock generational blessings that extend beyond personal wealth to their children and legacy. Learn more about Relentless Value...
info_outline
Why Is It That Only A Few Business Owners 10x Their Income?
DecaMillionaire Decoded
Contrary to popular belief, scaling a business is not a numbers game, a matter of luck, or purely about talent and strategy. In this episode of the DecaMillionaire Decoded podcast, Justin explores the fundamental difference between business owners who stay stuck in mediocrity and those who successfully scale to 10X their income and achieve decamillionaire status. Learn more about Relentless Value Coaching:
info_outline
Why What You Stop Doing Determines What You Become
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread explores why many business owners struggle to achieve significant growth despite immense effort. High-level success is not about outworking everyone, but about having the discipline to say "no" to almost everything others say "yes" to - achieve an 8-figure enterprise value and move past 10–20% menial growth by fundamentally changing how you operate day-to-day. Learn more about Relentless Value Coaching:
info_outline
God's ROI: 100-Fold Returns for Radical Obedience
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded Podcast, host Justin Goodbread addresses the recurring question from his audience regarding his frequent use of biblical scripture in a business context. He explores the intersection of faith and professional achievement, arguing that the Bible serves as the ultimate "guidebook" for attaining DecaMillionaire status—defined as scaling a service-based business past $10 million in enterprise value. Justin challenges listeners to stop asking why he uses the Bible and instead ask themselves if they are actually applying the scriptural principles they...
info_outline
How Simple Businesses Hit One Million Dollars Faster
DecaMillionaire Decoded
In this episode Justin Goodbread challenges the common misconception that scaling a business is an overwhelmingly complex ordeal. He argues that reaching $1 million in revenue, and eventually $1 million in take-home pay, is so simple to do if owners are willing to dismantle the bondage of a business that relies solely on their own 20 years of specialized knowledge. To achieve true freedom and scale, he advocates for a radical simplification: picking one ideal client, solving one specific problem, using one particular process, and offering one clear offer. By narrowing their focus, owners...
info_outline
Why Employees Misunderstand Your Success And How To Fix It
DecaMillionaire Decoded
In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread addresses a common fear among business owners: financial transparency with their team. Justin explores why many entrepreneurs are afraid that sharing top-line revenue will lead to employees demanding more money or time off. He argues that if employees resent a company's success, the root issue is an immature culture, not transparency. Learn more about Relentless Value Coaching:
info_outlineContrary to popular belief, scaling a business is not a numbers game, a matter of luck, or purely about talent and strategy. In this episode of the DecaMillionaire Decoded podcast, Justin explores the fundamental difference between business owners who stay stuck in mediocrity and those who successfully scale to 10X their income and achieve decamillionaire status.
Learn more about Relentless Value Coaching: https://www.