192: 5 Examples of Lead Magnet Funnels (A Mini-Masterclass on Creating a Lead Magnet Sequence That Gets Customers)
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
Release Date: 02/16/2026
192: 5 Examples of Lead Magnet Funnels (A Mini-Masterclass on Creating a Lead Magnet Sequence That Gets Customers)
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In my world - we create dream lead magnets with an intentional email sequence funnel to turn new subscribers into paying clients within the first week of joining your email list. In this episode of Main Character Marketing, we're talking through 5 examples of different lead magnets pushing to different offers in incredibly different industries with (obvi) different ideal clients. These examples include online...
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191: How To Create A Lead Magnet For Paying Clients Vs Just New Subscribers
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is simply...not true. The reason people aren't paying you after signing up for your lead magnet is NOT because they don't want to spend money. It's because your lead magnet was designed to sign new subscribers, not clients. (yeah, there's a big difference, and others simply aren't teaching this.) In this episode of Main Character Marketing, learn how to create a lead magnet for dream clients (vs subscribers) and what to implement on the backend...
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190: 7 Bro-Marketing Tips That...Kinda Ate, NGL
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
As much as I don't love bro-marketers or the sleazy push-marketing they preach...there are some marketing strategies that have simply worked for decades, and won't stop anytime soon. In this episode of Main Character Marketing, we're diving into seven marketing tips that work - no matter what industry, offers, or business you have. AND I'm telling you where the bro-marketers got it wrong, and how to avoid the hustle-culture they push while building a sustainable business you enjoy. Listen to this episode of Main Character Marketing to learn these 7 marketing trends that convert fast af, why...
info_outline![189: From The Most Boring Industry Pitch To Simple Marketing Practices and Why It's Necessary To Celebrate Everything From $1K to $100K [Part 1: Mentorship Yaps With Madi Maple] show art](https://assets.libsyn.com/item/39872310?height=50&width=50)
189: From The Most Boring Industry Pitch To Simple Marketing Practices and Why It's Necessary To Celebrate Everything From $1K to $100K [Part 1: Mentorship Yaps With Madi Maple]
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
When two soul sisters in the online business world come together IRL...this is the training you get. In this episode of Main Character Marketing, I joined Madi Maple, Personal Brand & Confidence Mentor, on her living room couch to yap about the industry insight no one else is talking about (or at least providing solutions for). Listen to this episode of Main Character Marketing to get our take on boring pitches, outdated industry advice (that may not be as "wrong" as we think), and more on doing online business as a confident af leader. ------------ ✉️ and get my industry insight...
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188: Looking To Invest In A Business Coach? Don't *Just* Ask For Their Case Studies. BE SURE to do this, too (if you want to pay GOOD people).
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
When you're looking to invest in your business - whether that be business coaching, mentorship, services, or resources...YES, it's important to know they GET results. But something no one is talking about is how important it is to know how they treat the people THEY pay and the containers THEY are in. In this episode of Main Character Marketing, we're talking about the truth behind multi-million dollar teams, coaches who think they sh/t don't stink, and LeAdErS who never take their own medicine. Listen to this episode of Main Character Marketing to learn how to find GOOD coaches, mentors, and...
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187: The Rebrand: 3 Downloads For Main Character Marketing in 2026
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
Welcome to the very first episode of the rebrand: Main Character Marketing. In this episode, you'll hear about an IRL conversation I had in Las Vegas with a videographer about turning his local business into a profitable remote strategy. As he's headed out of the country to travel, we created a brand new offer suite that felt fun af for him AND talked all things business, marketing, and sales so he felt READY to go get that bag. Listen to this episode of Main Character Marketing to learn the top 3 downloads I had during this chat that you'll use to step into your Main Character Marketing...
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186: BTS: My Low Maintenance Email Visibility, Strategy, & Results for 2025 (As A Sales Copywriter)
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A Copywriter, get a behind-the-scenes look at my email backend, the results I get, and the goals I am committing to, as a go-first business owner. ------------ ------------ Book your : A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for : My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails....
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185: How To Optimize High Maintenance Marketing With Low Maintenance Visibility For More Conversions
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In this episode of Sell Like A Copywriter, learn how to optimize your high-maintenance marketing (like Instagram, TikTok, Threads, X, Facebook, & LinkedIn) with low-maintenance visibility so you can get seen & paid on repeat. ------------ ------------ Book your : A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for : My done-for-you monthly...
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184: Your Low Maintenance Recurring Visibility Strategy To Grow Monthly Recurring Revenue
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this episode of Sell Like A Copywriter, build your low-maintenance recurring visibility strategy to sign new clients on repeat. ------------ ------------ Book your : A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for : My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails. ------------ ✉️ and get weekly...
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183: Get Seen & Paid | Stand Out & Sell Out Summit | Ft. Taylor Smith
Main Character Marketing | Copywriting Tips and Sales Strategies for Online Business Owners
Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It’s where things finally click into place. That’s why Taylor & I are excited to invite you to something I know will create real momentum in your business. In this episode of Sell Like A Copywriter, listen to Taylor Smith & I yap about getting visible AND getting paid as a personal brand and business owner. ------------ Here’s what’s included: → 45+ powerful sessions from vetted, experienced entrepreneurs → Mastermind-style prompts so you leave...
info_outlineMost marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In my world - we create dream lead magnets with an intentional email sequence funnel to turn new subscribers into paying clients within the first week of joining your email list. In this episode of Main Character Marketing, we're talking through 5 examples of different lead magnets pushing to different offers in incredibly different industries with (obvi) different ideal clients. These examples include online storefronts, coaches, done-for-you service providers, coffee shops, and course creators. Listen to this episode of Main Character Marketing to learn exactly how to create a lead magnet sequence that converts email subscribers through proper email marketing.
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Get my Social-Free Email Templates here and write your lead magnet sequence in one day!
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Book your Subscribed To $OLD sequence, and I will write your fast-action lead magnet sequence to turn new subscribers into paying clients.
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This is the relevant IG post to see some of these examples on paper.
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✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay.
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Apply for Inbox It Girl 💅🏼: My done-for-you monthly email retainer for iconic CEO's who have hotter things to do than write emails.
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💻Learn more about my messaging and sales services or read the blog.