352 The Hidden Goal of Every Farm Promotion
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 03/11/2026
386 Your Farm's Black Friday Playbook: One Offer, One Simple Plan
My Digital Farmer | Marketing Strategies for Farmers
Are you doing a Black Friday promo, or not?... Black Friday is one of the biggest shopping weekends of the year. Customers are actively looking for gifts, ready to spend money, and hoping to find something special. So why shouldn't some of those dollars go to YOUR farm? But what should you sell? And how do you pull off a promotion when you've only got two weeks to prepare? In this episode, I'm walking you through a simple, step-by-step Black Friday playbook designed specifically for farmers. We'll tackle the big decisions, avoid the common mistakes, and map out a realistic promotion plan you...
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385 The Power of One: Why Focusing on ONE Offer Helps You Sell More
My Digital Farmer | Marketing Strategies for Farmers
Trying to market everything your farm sells could actually be costing you sales. As farmers, we've got a LOT of things to sell. Vegetables, flowers, CSA shares, meat bundles, U-picks, workshops, eggs, seasonal specials... and naturally, we want our customers to know about ALL of it! But here's the problem: When everything gets the spotlight, nothing gets the spotlight. And the more things we ask our customers to pay attention to, the harder we may be making it for them to actually BUY. There's some fascinating psychology behind this. And understanding it should change the way you approach your...
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384 What If Farm Marketing Didn't Have to Be So Hard? (Here's How)
My Digital Farmer | Marketing Strategies for Farmers
Does marketing your farm ever feel harder than it should? You know you should be sending emails, posting on social media, making offers, and finding new customers. But somehow, all those marketing tasks keep getting pushed to the bottom of your to-do list. Maybe it's because you've convinced yourself that marketing takes too much time. Or that you're just not very good at it. Or that if you're going to do it, it needs to look really polished and professional. But what if you're making marketing harder than it actually needs to be? In this episode of the My Digital Farmer Podcast, I'm sharing a...
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383 Stepping Into the Mist: How to Move Forward When You Don’t Know What Comes Next
My Digital Farmer | Marketing Strategies for Farmers
There’s a place just beyond the edge of what you already know how to do. I call it the mist. As farm business owners, we find ourselves there more often than we probably realize — when an opportunity shows up, when something changes, when we take a risk, or when we find ourselves doing something we’ve never done before. And the mist can feel uncomfortable. We can’t see very far ahead. We don't know exactly how things are going to turn out. And sometimes, our first instinct is to back away and return to what we know. But what if the mist isn't something to be afraid of? What if it’s...
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382 Facebook Is Limiting Your External Links. Now What?
My Digital Farmer | Marketing Strategies for Farmers
What would you do if Facebook suddenly told you that you could only share two external links per month from your farm business page? That’s exactly what happened to me while I was scheduling posts for Shared Legacy Farms—and it stopped me in my tracks. For years, one of the primary jobs of my social media has been to move people off Facebook and onto my email list. But this new restriction, which appears to be rolling out to more business pages, could affect far more than email sign-up links. Think CSA registration, online stores, blog posts, recipes, YouTube videos, event registrations...
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381 The Nostalgia Effect: Why Memories Make Customers Buy
My Digital Farmer | Marketing Strategies for Farmers
Sometimes customers aren't just buying the product in front of them. They're buying access to a memory. I recently bought two boxes of sugary cereal I hadn't eaten in decades—even though I don't normally buy the stuff and can't really eat it anymore. Why? Nostalgia got me. In this episode, we're digging into the psychology behind this surprisingly powerful buying trigger and why farm products are uniquely positioned to tap into it. We'll explore how taste, smell, sight, touch, and sound can bring old memories rushing back—and how you can use those sensory connections in your marketing. But...
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380 Can You Actually CREATE More Demand for Your Farm Products?
My Digital Farmer | Marketing Strategies for Farmers
Can You Actually CREATE More Demand for Your Farm Products? Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE? This is part 2 of a two-part series all about Market Demand -- an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling production before you have enough demand to support it. But that raises an important question: What if you check the demand…and there simply isn't enough yet? Are you stuck with the demand you've got? Marketing can't magically make everyone want what...
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379 Got Demand? The 6 Questions to Ask Before You Grow More Farm Products
My Digital Farmer | Marketing Strategies for Farmers
What happens when you’re really good at growing something… but you don’t have enough people to buy it? I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn’t have a market for. We had successfully grown the crop, but growing it and selling it turned out to be two very different things. In this episode of My Digital Farmer, we’re exploring an important piece of the revenue equation that farmers don’t always spend enough time thinking about: demand. Before you add another...
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378 Who Should NOT Buy Your Farm Product? (A Worthy Thought Exercise)
My Digital Farmer | Marketing Strategies for Farmers
We spend a lot of time defining our ideal customer, but here's a question we don't ask nearly enough: Who should NOT buy your product? If you're spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have a sales problem. You may have a qualification problem. In this episode, I'm sharing a recent encounter that made me realize how valuable it is to recognize our “no signals” -- the clues that someone simply isn't a good fit for what we're selling. And even better: What if our marketing could...
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377 Practical Ways to Get More Referrals From Your Farm Customers
My Digital Farmer | Marketing Strategies for Farmers
Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there's a big difference between being grateful for referrals, and intentionally creating more of them. In this episode, we're talking about how to put an engine behind word-of-mouth. I'll share a whole bunch of practical ways farms can make referrals easier, more natural, and more likely to happen—without needing complicated software or some fancy loyalty program. More importantly, I'll show you how to think strategically about who you ask, when you ask, what you give customers to share, and...
info_outlineI thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships.
That was it.
40 spots. Hit the revenue goal. Move on.
But as I was building the emails, teasing it on social media, and checking my stats inside Kit (my email service provider), I noticed something unexpected…
My email list had jumped a LOT.
And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened.
That’s when it clicked!
Every promotion has a second goal. And most farmers completely miss it.
Yes, promotions are meant to generate revenue.
But they can also be powerful email list growth engines -- if you structure them intentionally.
Inside Farm Marketing School, I serve vegetable CSA farmers, grass-fed meat producers, flower growers, dairy farms, microgreen subscriptions, and value-added brands — and this principle applies to every single one of them.
In this episode, I unpack:
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Why most farmers unintentionally leave this opportunity on the table
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How to rethink the “runway” before you open the doors
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Why insider access can transform your email list into a VIP club
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And how this strategy works whether you’re selling vegetables, meat, flowers, dairy, microgreens, value-added products, or farm experiences
If you want to know exactly how to structure this strategy for your next launch, you’ll need to listen in.
Resources Mentioned in This Episode:
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.
👉 Learn more and enroll at: www.mydigitalfarmer.com/fms
Thank You to Our Podcast Sponsors:
Local Line:
Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com
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