At the Helm: dmg events growth playbook with CEO Geoff Dickinson

Episode 72: At the Helm: dmg events growth playbook with CEO Geoff Dickinson 

In this episode of Trade Show Talk, host Danica Tormohlen engages in a comprehensive conversation with Geoff Dickinson, CEO of dmg events. They discuss Jeff's unique journey into the events industry, the impressive growth of dmg events post-COVID, and the importance of investing in the local markets where the company produces exhibitions. Geoff shares insights on creating content-rich events that engage diverse audiences, the significance of partnerships in the industry, and his leadership approach in managing a global team. The conversation also touches on future predictions for the events industry and Geoff’s personal hobbies that help him recharge. 

In this month’s advocacy segment, Tommy Goodwin, Executive Vice President of the Exhibitions and Conferences Alliance shares updates on tariffs and regulatory clarity, an early preview of the Legislative Action Day (register for free here), and reflections on the recent announcements that Gary Shapiro and Rip Rippetoe will be retiring in 2026.  

Chapters: 

• 00:00 - Introduction: Overview of the episode and guest introductions 

• 02:15 – Geoff Dickinson on Revenue and Growth: Insights into DMG Events' post-COVID recovery 

• 05:07 - Career Journey: Geoff’s path from law to leading a global events company 

• 09:16 - Content and Audience Strategy: How DMG doubled revenue through innovation 

• 18:35 - Market Specialization: Deep understanding and sector focus 

• 22:45 - International Expansion: Launching new markets and partnerships 

• 30:15 - Leadership Philosophy: Trust and team management in a global portfolio 

• 46:11 - Transition to Tommy Goodwin: Advocacy and policy updates 

• 49:20 - Legislative Action Day: High participation and impact on Capitol Hill 

• 53:42 - Industry Leadership: Reflections on legacy and collaboration 

• 58:00 - Closing Thoughts: Future outlook and upcoming industry events 

Key Takeaways 

• Geoff Dickinson's journey into the events industry was unconventional, starting from a law degree to becoming a CEO. 

• DMG Events achieved significant growth post-COVID, focusing on quality over quantity. 

• Content-rich events are essential for engaging diverse audiences and ensuring their return on investment. 

• Partnerships with other organizations enhance the reach and impact of events. 

• Leadership in a global context requires trust in a competent team. 

• Investing in local markets is crucial for successful event execution. 

• The importance of understanding audience segmentation for event planning. 

• Running serves as a mental and physical recharge for Geoff Dickinson. 

• Collaboration among industry leaders has increased post-COVID, fostering a supportive environment.  

Key Topics: 

• Jeff Dickinson’s strategic vision for DMG Events and post-COVID growth 

• Tommy Goodwin’s advocacy efforts and policy updates impacting the industry 

• The importance of content richness and market specialization 

• Building trusted teams and leadership through collaboration 

• Industry partnerships and international expansion strategies 

• Legislative Action Day and the role of industry advocacy 

 

Connect with Our Guests: 

• Jeff Dickinson on LinkedIn 

• Tommy Goodwin on LinkedIn