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Unifying the Contact Center: Salesforce’s Agentic AI Vision for Customer Service

The Modern Customer Podcast

Release Date: 03/10/2026

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In this episode of The Modern Customer Podcast, David Kinzelman, Chief Customer Officer at United Airlines—the world’s largest airline, known for its extensive international network, operational scale, and continued investment in digital innovation and customer experience—shares how the company scales CX through operations. At United, CX isn’t a layer on top of the business—it’s built into how the system runs. From putting the customer at the center of operational metrics to continuously eliminating friction across the journey, decisions are made with customer impact in mind. David...

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Unifying the Contact Center: Salesforce’s Agentic AI Vision for Customer Service show art Unifying the Contact Center: Salesforce’s Agentic AI Vision for Customer Service

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Contact centers have long been built on fragmented systems — CRM for customer data, separate platforms for calls and messaging, and AI layered on top. But that model is starting to change. In this episode of The Modern Customer Podcast, in partnership with Salesforce, Blake Morgan speaks with Gautam Vasudev, SVP of Agentforce Contact Center at Salesforce, about the rise of the agentic contact center — and how companies are beginning to unify AI agents, customer channels, and CRM data on one platform. #ad One key idea: when AI agents and human agents share the same context, customers no...

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More Episodes

Contact centers have long been built on fragmented systems — CRM for customer data, separate platforms for calls and messaging, and AI layered on top.

But that model is starting to change.

In this episode of The Modern Customer Podcast, in partnership with Salesforce, Blake Morgan speaks with Gautam Vasudev, SVP of Agentforce Contact Center at Salesforce, about the rise of the agentic contact center — and how companies are beginning to unify AI agents, customer channels, and CRM data on one platform. #ad

One key idea: when AI agents and human agents share the same context, customers no longer have to repeat their problem multiple times they’re transferred.

The conversation explores:

  • Why contact centers have remained fragmented

  • How AI and human agents can work together

  • What shared customer context means for CX leaders

This episode is sponsored by Salesforce. Learn more about Agentforce Contact Center


Blake Morgan was called “The Queen of CX” by Meta. She is a customer experience futurist and author of three books on customer experience. Follow Blake Morgan on LinkedIn

For regular updates on customer experience, sign up for her weekly newsletter here. Learn more at www.blakemichellemorgan.com