Found or Forgotten: How Google’s AI Search Impacts Roofers
Release Date: 03/13/2026
Inside the Lab: Roofing Performance Explained
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On this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Erick Sharp, CEO of ACE Laboratories, to explore how analytical lab capabilities are helping contractors, manufacturers and industry professionals make smarter roofing decisions. From material testing to failure analysis, Erick breaks down how laboratory data is used to evaluate performance, troubleshoot issues and support product development, while sharing real-world examples of how these insights translate to success on the jobsite. Whether you're assessing new materials or addressing roof problems, this...
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Mastering Roof Restoration Pt. 3: Post-application
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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Jeff Romero from Progressive Materials to talk about what happens after the coating is applied and why thoughtful wrap-up matters. Jeff outlines the risks of rushing through final inspections, documentation and customer communication to move on to the next job. They discuss the most commonly overlooked steps at project closeout and how these missteps shape customer perception and future opportunities. Jeff explains how warranty expectations should be communicated to prevent...
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Mastering Roof Restoration Pt. 2: Application
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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Jeff Romero from Progressive Materials to explore what separates a restoration project that performs well from one that fails prematurely. They look closely at where contractors and crews often rush during surface preparation, and how those shortcuts result in adhesion issues or premature breakdowns. Jeff explains the mistakes most commonly seen during product application itself and the financial consequences that follow. They also discuss factors outside a contractor’s control,...
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Mastering Roof Restoration Pt. 1: Pre-Application
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Jeff Romero from Progressive Materials to examine the foundation of a successful roof restoration before any equipment is unloaded. They discuss why the pre-application phase is arguably the most critical stage of the project, from accurate roof assessments to clear communication with building owners. Jeff outlines the common mistakes contractors make during evaluations and planning, and how those errors can lead to costly overruns or system failures. The conversation highlights essential...
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Leveling the Payment Field
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with James Talman, CEO of the National Federation of Roofing Contractors (NFRC), about a landmark U.K. government decision to ban retentions in construction contracts and reform long-standing payment laws. Long criticized for straining cash flow, retention practices have impacted specialist contractors for decades. James shares how years of industry advocacy led to this breakthrough, what the transitional period means for contractors, and how the reforms could improve financial stability,...
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The Future of Roofing Measurements is 3D
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Piers Dormeyer from Eagleview to explore the launch of Eagleview One’s new 3D property intelligence. They discuss how the technology helps contractors access highly accurate roof, wall, window and door measurements remotely, reducing time spent on site visits and speeding up estimating and bidding. Piers will share how centralized property data improves collaboration across teams and what this new level of property intelligence could mean for the future...
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The Power of Community Beyond Donations
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In this episode of Roofing Road Trips®, host Megan Ellsworth is joined by Jason Stanley of IB Roof Systems to talk about the importance of giving back to the community. With IB Roof Systems’ long-standing support for Ronald McDonald House Charities, Jason will talk about how roofing companies can make a meaningful impact by offering their expertise and getting involved in charitable initiatives like the Hearts on the Green Golf Tournament. Jason shares IB Roof Systems’ commitment...
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Roofing in the Insurance Era
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In this episode of Roofing Road Trips®, host Karen Edwards sits down with Brenda Perkins of Brava Roof Tile to dissect how severe weather is reshaping the way homeowners, contractors and insurers think about roofing. The conversation explores how an increase in hail, high wind and wildfire events are influencing insurance coverage, underwriting and material selection across the country. The discussion breaks down what impact ratings and wind ratings really mean, why insurers pay attention to them and how durability is becoming a larger factor in roofing decisions. Brenda will also examine...
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From Onboarding to Expertise
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth chats with Bob Moretti and Sarah Fay from Tremco about the importance of ongoing training in the construction industry. They discuss how Tremco supports contractors, distributors and internal teams with continuous education focused on evolving products and installation methods. Bob and Sarah share insights on onboarding new talent, adapting training for different audiences and ensuring quality and consistency across multiple product lines. Tune in to learn how investing in training from onboarding to retirement creates new...
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READYSLATE’s Commitment to Contractors
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In this episode of Roofing Road Trips, Karen Edwards chats with Pablo González Rodríguez to talk about READYSLATE’s latest initiative: a contractor loyalty program. They discuss why contractors are essential to the READYSLATE brand and product, what inspired the launch of this new program and how it’s designed to work. The conversation covers eligibility, sign-up requirements and the practical, day-to-day benefits contractors can expect. Pablo shares details on the program’s rollout timeline and where listeners can go to learn more about joining and taking advantage of READYSLATE’s...
info_outlineIn this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz, executive vice president and partner at Aletheia Digital, and Nick Knellinger of Eagleview to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. As homeowner behavior evolves and AI reshapes search, contractors must adopt a full digital marketing strategy that integrates SEO, paid media, answer engine optimization, structured content and powerful data sources like Eagleview imagery. Tools such as online estimators are not standalone solutions but strategic components within a broader marketing ecosystem designed to increase visibility, improve lead quality and drive measurable growth.
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