2432: Innovation Starter: The Magic Wand
The Level 10 Contractor Daily Podcast
Release Date: 05/06/2026
2480: Everything You Need To Know About Your Website and Your SEO In One Hour
The Level 10 Contractor Daily Podcast
You are about to get the most amazing discussion of website and SEO ever recorded… and i’m not kidding. This is the culmination of years of Rich’s best thinking on the subject, and you absolutely MUST listen and absorb all of this.
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2479: 5 Ways To Execute A Long-Term Rehash Program
The Level 10 Contractor Daily Podcast
Today, we’re going to talk about rehash… following up with the people who DIDN’T buy… and giving them another chance. But first, Rich wants to review with you why people don’t buy in the first place, and then show you how to craft marketing to lure them back in later, over the long haul. There is money out there waiting to be made–you just have to put the systems in place to go do it.
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2478: Sunday Podcast: All Because A Father Believed
The Level 10 Contractor Daily Podcast
Rich shares a message from Steve Harvey about the influence of parents on kids.
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2477: Topic Showcase: Common Marketing Mistakes
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we turn our focus away from how to market to highlight what NOT to do. That’s right. We’re covering a few common marketing mistakes and blunders. We’ve made them, others have made them, let’s learn from them so you don’t have to.
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2476: Why My Client Couldn't Cnvert Low-Cost PPC Leads
The Level 10 Contractor Daily Podcast
You probably think today’s podcast--based on the title--is about pay per click advertising. And you’re kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn’t convert the leads into sales… so I guess you could say… it DID NOT work. But as you’ll hear… the real moral of this story isn’t about Pay per click at all--it’s about BRANDING. And how branding affects everything you do, sales and marketing-wise. This client had done SUCH a great job of branding that they weren’t quite sure how to handle PPC leads...
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2475: Allowable Marketing Cost Per Sale
The Level 10 Contractor Daily Podcast
How much money should I spend on marketing!?!? It’s one of the most common questions that comes up ALL THE TIME… and today you are going to get the definitive answer to that question. On today’s episode he will go into detail about how to determine YOUR allowable marketing cost per sale… and what’s really cool… is he gives FOUR detailed examples of how this process works.
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2474: Let's Talk About Your Phone Number
The Level 10 Contractor Daily Podcast
On today’s podcast, Rich is going to explore the importance of your phone number in advertising. That’s right--your phone number. Does it really matter what your phone number is? Is it even a relevant factor in the year 2020? And if so, how much should I pay for one… and how would i go about finding a good one? Great questions--all of them… and Rich has answers.
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2473: A High-Resolution Discussion About Rehash
The Level 10 Contractor Daily Podcast
This is a “don’t miss” episode of the podcast today… Rich talks with Level 10 client Chase Shugarman from Shugarman’s bath about REHASH… specifically, how to use Hatch to send out text, email, and ringless voicemail follow ups to people who don’t buy during your sales appointment. Rich goes into A LOT of detail on this… what kinds of messages to send, when to send them, and how to make sure that what you’re saying is resonating with the recipients. It’s called “High Resolution” because there is a lot of really good, useful details in here.
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2472: 5 Ways To Improve The Way You Manage Your Business (Part 2)
The Level 10 Contractor Daily Podcast
Today Rich continues talking about managing your company–a topic he readily admits is not really his favorite part of business… but a necessary one, and one that he’s got 30 years of experience with. In part 2 of Rich’s “5 Ways To Improve The Way You Manage Your Business” Series… he’s going to talk about “Rot Off” management, listening to your inner voice, figuring out when YOU are the problem, and more.
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2471: Sunday Podcast: Ask Not What God Can Do For You
The Level 10 Contractor Daily Podcast
As you know, our Sunday podcasts delve into topics more along the lines of personal development and spirituality. And we totally get it that those topics are not for everyone--if that’s the case, feel free to skip over this one and join me tomorrow for an interesting marketing message about figuratively cleaning out your dirty bathrooms. But for today, Rich puts on his preacher hat and delivers a nice little sermon on prayer… and challenges our conventional thinking about what prayer is and how it works… and asks us to put a little more thought into what God needs US to do instead of...
info_outlineRich is going to talk about a topic that’s near and dear to his heart… but that hasn’t really gotten much air time on this podcast. And that topic is INNOVATION. RIch has come up with about 15 or 20 different what he calls Innovation Formulas…. Which are practical ways to get your brain started thinking in different directions that it’s used to going. Today’s episode is the most fundamental, foundational innovation formula of all, and it’s called The Magic Wand. Basically, if you could put a magic wand in your customer’s hand, and she could change anything she wanted to about you company or your industry, what would she change? Rich will go through several examples for several industries… including yours.