2434: Identity, Part 1 of 3: What Identity Is (And Why Yours Is Probably Broken)
The Level 10 Contractor Daily Podcast
Release Date: 05/08/2026
2435: Topic Showcase: Using Facebook In Marketing
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we take you step by step through what Facebook is, what it does, and different ways you can use it. Rich calls it the Swiss Army Knife of social media. Let’s make sure you use every tool it offers.
info_outline
2434: Identity, Part 1 of 3: What Identity Is (And Why Yours Is Probably Broken)
The Level 10 Contractor Daily Podcast
Rich explains "identity" — the art of communicating what makes your business genuinely different. Using memorable stories about a hidden taco stand and a hotel showerhead, he shows contractors how to replace empty platitudes with specific, vivid language that resonates with customers. This is part one of a three-part series on building marketing that actually works.
info_outline
2432: Innovation Starter: The Magic Wand
The Level 10 Contractor Daily Podcast
Rich is going to talk about a topic that’s near and dear to his heart… but that hasn’t really gotten much air time on this podcast. And that topic is INNOVATION. RIch has come up with about 15 or 20 different what he calls Innovation Formulas…. Which are practical ways to get your brain started thinking in different directions that it’s used to going. Today’s episode is the most fundamental, foundational innovation formula of all, and it’s called The Magic Wand. Basically, if you could put a magic wand in your customer’s hand, and she could change anything she wanted to about...
info_outline
2433:TBT - Super Robust Proximity Marketing
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, and we’re going to dip into the archives for one Rich’s old “Monopolize Your Marketplace” Remodeler’s Marketing Essentials Webinars… this one on the topic of not just Proximity Marketing… but what Rich calls “Super Robust Proximity Marketing.” What’s the difference? Well…. Regular proximity marketing calls for sending out a few postcards to the neighbors of your customers. Super Robust Proximity Marketing eats postcards for breakfast. It’s a lot more involved, a lot more powerful…. And a lot more effective. Get all the details from...
info_outline
2431: Managing by the Numbers
The Level 10 Contractor Daily Podcast
How’s your business doing… financially? I don’t mean “Are you having a great sales year?”... I mean, when you dig down into the nitty gritty numbers, is it healthy? Are you doing as well as you should? Are you doing as well as you THINK you are? This podcast is all about getting into your numbers. In this episode, Rich interviews Gary Cohen, Vice President of Certified Contractors Network; They are going to do a deep dive into what kinds of things you should be looking at and measuring to make sure everything is working as well as it should. You’ll hear a lot about KPI’s… key...
info_outline
2430: 5 Ways to Write Killer Headlines That Move the Needle
The Level 10 Contractor Daily Podcast
It’s Monday, which means it’s time for the latest installment of our 5 Ways to Monday series… and today, Rich goes back to his roots and talks about copywriting–writing great headlines, to be specific. The headline is the “ad for the ad” so to speak, and is therefore the most important element in any marketing you could write. Rich has a little 5 minute rant on the importance of headlines to start us off… then he talks about headline starters, the headline bank, something he calls “John Smith Headlines,” then aggregating headlines, and creating your own headline vault....
info_outline
2429: Sunday Podcast: The Power of Personal Touch
The Level 10 Contractor Daily Podcast
Remember the old TV commercials for AT&T back in the day-- “Reach out, reach out and touch someone?” Well that’s the theme of today’s podcast. We’re reaching into the archives today… this comes from a webinar Rich did back in 2010 in what he then called his “Personal Edge” series… geared then on personal development topics. You’ll hear Rich, in his trademark storytelling style, discuss the importance of getting out of your comfort zone to get to know people… so that you can have an impact on their lives… and vice versa.
info_outline
2428: Topic Showcase: Level10 Core Concepts
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we review core concepts of Level 10’s marketing strategy. This is a great refresher if you’ve been listening to the podcast, absolutely necessary if you’re new to Level 10, and a perfect bookmark podcast you can return to anytime you need the reminder.
info_outline
2427: Going Bananas: Innovating Your Business To The Max
The Level 10 Contractor Daily Podcast
Today’s podcast is the continuation of last Friday’s episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on things you can do to maximize innovation in your company so that you GET NOTICED!
info_outline
2427: Going Bananas: Innovating Your Business To The Max
The Level 10 Contractor Daily Podcast
Today’s podcast is the continuation of last Friday’s episode where Rich talked about the Savannah Bananas baseball team. This episode focuses on things you can do to maximize innovation in your company so that you GET NOTICED!
info_outlineRich explains "identity" — the art of communicating what makes your business genuinely different. Using memorable stories about a hidden taco stand and a hotel showerhead, he shows contractors how to replace empty platitudes with specific, vivid language that resonates with customers. This is part one of a three-part series on building marketing that actually works.