362 How to Groom Your Farm Website During the Season
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 05/20/2026
382 Facebook Is Limiting Your External Links. Now What?
My Digital Farmer | Marketing Strategies for Farmers
What would you do if Facebook suddenly told you that you could only share two external links per month from your farm business page? That’s exactly what happened to me while I was scheduling posts for Shared Legacy Farms—and it stopped me in my tracks. For years, one of the primary jobs of my social media has been to move people off Facebook and onto my email list. But this new restriction, which appears to be rolling out to more business pages, could affect far more than email sign-up links. Think CSA registration, online stores, blog posts, recipes, YouTube videos, event registrations...
info_outline
381 The Nostalgia Effect: Why Memories Make Customers Buy
My Digital Farmer | Marketing Strategies for Farmers
Sometimes customers aren't just buying the product in front of them. They're buying access to a memory. I recently bought two boxes of sugary cereal I hadn't eaten in decades—even though I don't normally buy the stuff and can't really eat it anymore. Why? Nostalgia got me. In this episode, we're digging into the psychology behind this surprisingly powerful buying trigger and why farm products are uniquely positioned to tap into it. We'll explore how taste, smell, sight, touch, and sound can bring old memories rushing back—and how you can use those sensory connections in your marketing. But...
info_outline
380 Can You Actually CREATE More Demand for Your Farm Products?
My Digital Farmer | Marketing Strategies for Farmers
Can You Actually CREATE More Demand for Your Farm Products? Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE? This is part 2 of a two-part series all about Market Demand -- an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling production before you have enough demand to support it. But that raises an important question: What if you check the demand…and there simply isn't enough yet? Are you stuck with the demand you've got? Marketing can't magically make everyone want what...
info_outline
379 Got Demand? The 6 Questions to Ask Before You Grow More Farm Products
My Digital Farmer | Marketing Strategies for Farmers
What happens when you’re really good at growing something… but you don’t have enough people to buy it? I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn’t have a market for. We had successfully grown the crop, but growing it and selling it turned out to be two very different things. In this episode of My Digital Farmer, we’re exploring an important piece of the revenue equation that farmers don’t always spend enough time thinking about: demand. Before you add another...
info_outline
378 Who Should NOT Buy Your Farm Product? (A Worthy Thought Exercise)
My Digital Farmer | Marketing Strategies for Farmers
We spend a lot of time defining our ideal customer, but here's a question we don't ask nearly enough: Who should NOT buy your product? If you're spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have a sales problem. You may have a qualification problem. In this episode, I'm sharing a recent encounter that made me realize how valuable it is to recognize our “no signals” -- the clues that someone simply isn't a good fit for what we're selling. And even better: What if our marketing could...
info_outline
377 Practical Ways to Get More Referrals From Your Farm Customers
My Digital Farmer | Marketing Strategies for Farmers
Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there's a big difference between being grateful for referrals, and intentionally creating more of them. In this episode, we're talking about how to put an engine behind word-of-mouth. I'll share a whole bunch of practical ways farms can make referrals easier, more natural, and more likely to happen—without needing complicated software or some fancy loyalty program. More importantly, I'll show you how to think strategically about who you ask, when you ask, what you give customers to share, and...
info_outline
376 What Should I Call This? How to Name Farm Products (So That They Sell)
My Digital Farmer | Marketing Strategies for Farmers
Could changing one word on a sign or product listing make a product sell better? Last week at our Farmer's Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other. Then one of our volunteers made an observation: “I wonder if it's the name.” That comment made me think, "Oh I've got to do a podcast about this!" Because as farmers, we often name our products based on what we call them -- i.e. the variety in the seed catalog, the technical name of the cut, or whatever makes...
info_outline
375 The Five Transformations Farmers Really Sell
My Digital Farmer | Marketing Strategies for Farmers
What if your customers aren't actually buying your vegetables? In this episode, Corinna shares a personal story from her son's Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming. If you've ever struggled to know what to say in your emails, on your website, or in your social media posts, this episode will help you uncover the deeper reason people choose to buy from your farm. Eventually all business owners realize that customers don't buy products... they buy the life those products help create. You'll learn how to identify the...
info_outline
374 Behind the Launch: How Farmer's Bag Toledo Went From Idea to Sold Out
My Digital Farmer | Marketing Strategies for Farmers
How do you go from a random idea... to selling out a brand-new food access program in just a few days? In this episode, I'm pulling back the curtain on the complete behind-the-scenes story of launching The Farmer's Bag Toledo. You'll hear how one unexpected meeting planted the seed, how the right partnership changed everything, why we chose to beta test instead of trying to make it perfect, and all the practical work that happened behind the scenes -- from pricing and logistics to technology, funding, naming, messaging, and launch strategy. If you've ever had an idea sitting in your notebook...
info_outline
373: The 7 Essential Offers Every Farm Business Needs
My Digital Farmer | Marketing Strategies for Farmers
Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that. Yet many farm businesses unknowingly expect one offer to do exactly that. In this episode, I introduce a simple framework that completely changed the way I think about marketing: The Offer Portfolio. Instead of relying on one offer to attract new customers, create first-time buyers, build loyalty, increase order value, and generate referrals, you'll discover the 7 essential offers every farm business should consider -- and the unique role each one...
info_outlineIs your farm website reflecting what’s happening on your farm RIGHT NOW… or is it stuck in last season?
A few weeks ago, our farm was featured in the Toledo Blade newspaper during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem…
Our website wasn’t ready for them.
The homepage wasn’t talking about asparagus.
There was no mention of the newspaper feature.
And there wasn’t a clear next step for new visitors trying to figure out how to buy from us.
That experience sparked a huge realization for me: Farm websites are not static brochures.
They’re living storefronts.
And just like a retail store changes its displays, promotions, featured products, and signage throughout the year, your website should evolve with the current season of your farm business too.
In today’s episode, I’m unpacking:
- Why stale websites quietly create friction and confusion
- How new customers experience your website differently than loyal customers
- The hidden role your homepage plays in guiding people deeper into your funnel
- The seasonal elements I think farms should regularly rotate and refresh
- A simple “website grooming rhythm” you can use throughout the year
If you’ve been treating your website like a one-and-done project, this episode will completely change the way you think about your homepage.
Helpful Links & Resources
Grab the FREE “Living Storefront Website Audit Checklist” - I designed this worksheet for this exact episode. It's a seasonal website tune-up worksheet to help you audit your homepage, promotions, hours, featured products, calls to action, and mobile experience.
Download my FREE guide: The 10 Most Common Farm Website Mistakes - This practical PDF walks through the biggest issues I see farm websites making over and over again — the kinds of things that create confusion, friction, and missed sales opportunities online. 👉 https://shared-legacy-farms.kit.com/a52ed2b4df
What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Thank You to Our Podcast Sponsors:
Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School is my step-by-step monthly membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you’ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you’re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 20 marketing projects to choose from. Learn more and enroll at: www.mydigitalfarmer.com/fms
Support the Podcast:
Love the My Digital Farmer Podcast? Help me reach more farmer earbuds!
Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts, because it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! (Get on that email list here to get more marketing tips: www.mydigitalfarmer.com/subscribe)