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Conga Advantage CPQ, Conga Smart CPQ, AI Agents & Pricing Optimization with Rohit Chhabra

CPQ Podcast

Release Date: 05/24/2026

Short Update: Free CPQ Research Access Until July 17 show art Short Update: Free CPQ Research Access Until July 17

CPQ Podcast

In this short CPQ Podcast update, Frank Sohn shares a temporary Novus CPQ research access window running from June 18 to July 17. During this period, visitors can request one free CPQ Vendor Briefing from the Novus CPQ Briefing Library. In addition, selected CPQ Sales Reports are available through sponsored free access, starting with camos CPQ 365 and soon Engineering Intent / kBridge. The Yagna iQ Customer Pulse Report on recurring revenue and renewals is also available after registration. This short episode explains what is available, who the resources may be useful for, and where listeners...

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Salesforce CPQ End of Sale: What Should Customers Do Next? show art Salesforce CPQ End of Sale: What Should Customers Do Next?

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In this solo episode of the CPQ Podcast, Frank Sohn discusses why many organizations are reassessing their Salesforce CPQ roadmap, what the shift toward Salesforce’s newer Revenue Cloud and Agentforce Revenue Management direction may mean, and why customers should evaluate their next step through a practical lens: CPQ fit, technical debt, ERP integration, lifecycle requirements, administrative capacity, and total cost. Frank also discusses four possible paths Salesforce CPQ customers may consider: maintaining the current Salesforce CPQ environment, rebuilding in the newer Salesforce revenue...

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G2 CEO Godard Abel on AI, AEO, Reviews, and the Future of CPQ Buying show art G2 CEO Godard Abel on AI, AEO, Reviews, and the Future of CPQ Buying

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In this episode of the CPQ Podcast, Frank Sohn speaks with Godard Abel, co-founder and CEO of G2, about how AI, software reviews, and answer engines are changing the way companies evaluate CPQ and enterprise software. Godard shares G2’s key priorities for 2026, including AI transformation, the integration of Gartner Digital Markets, and the growing importance of trusted software review data. With the acquisition of Capterra, Software Advice, and GetApp, G2 now works with more than 6 million reviews and a significantly larger buyer audience. This creates new opportunities for software buyers,...

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Conga Advantage CPQ, Conga Smart CPQ, AI Agents & Pricing Optimization with Rohit Chhabra show art Conga Advantage CPQ, Conga Smart CPQ, AI Agents & Pricing Optimization with Rohit Chhabra

CPQ Podcast

In this episode of the CPQ Podcast, Frank Sohn speaks with Rohit Chhabra, Chief Product Officer at Conga, about Conga’s CPQ strategy, the role ofConga Smart CPQ, and how AI is becoming a broader part of the quote-to-cash and commercial operations landscape. Rohit shares insights from more than 25 years of business, engineering, and product leadership experience, including how his background shapes the way he works with teams, prioritizes product investments, and focuses on customer outcomes. He also discusses his involvement with the Juvenile Diabetes Research Foundation / Breakthrough T1D...

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CPQ for Shopify, HubSpot, and eCommerce: Parag Jagdale on Quotific and Unific show art CPQ for Shopify, HubSpot, and eCommerce: Parag Jagdale on Quotific and Unific

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In this episode of the CPQ Podcast, Frank Sohn speaks with Parag Jagdale, Co-Founder and CEO of Unific, about the continued evolution of Quotific, Unific’s CPQ and quoting solution for eCommerce-driven businesses. Parag explains how Quotific has developed since his last appearance on the podcast, including deeper integration with Shopify, support for customer-specific price lists, location-based inventory visibility, and improved product catalog search capabilities. He also discusses why Shopify’s recent B2B-related enhancements are creating new opportunities for companies that need a more...

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Scaling RevOps: From $100M Growth to AI-Powered CPQ with Siva Rajamani show art Scaling RevOps: From $100M Growth to AI-Powered CPQ with Siva Rajamani

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In this episode of the CPQ Podcast, host Frank Sohn sits down with Siva Rajamani, the Co-Founder and CEO of Everstage, to discuss the evolving landscape of Revenue Operations and the critical role of Configure, Price, Quote (CPQ) software in modern business. Siva shares his journey from managing Revenue Operations at Freshworks—where he witnessed the company scale from $10M to $100M ARR—to founding Everstage in 2020. Having seen firsthand how pricing changes can disrupt downstream operations, Siva built Everstage to empower RevOps and Finance teams with a strategic, no-code...

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Visual CPQ & The Future of 3D Product Configuration with Erik Pilgrim show art Visual CPQ & The Future of 3D Product Configuration with Erik Pilgrim

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In this episode, Frank Sohn sits down with Erik Pilgrim, Founder and CEO of RenderDraw, to explore how 3D visualization is transforming the complex world of CPQ (Configure, Price, Quote). Erik shares his journey from leading pre-sales and product teams in the SAP and Salesforce ecosystems to founding RenderDraw just as the world changed in early 2020. We dive deep into how RenderDraw acts as a powerful visualization and interaction layer for some of the world’s largest manufacturers and high-tech companies. They discuss: The "Visual Gap" in CPQ: Why standard configurations...

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DealHub’s Growth, AI Strategy, and the CPQ + Billing Opportunity show art DealHub’s Growth, AI Strategy, and the CPQ + Billing Opportunity

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In this episode of the CPQ Podcast, Frank speaks with Eyal Orgil, co-founder and Chief Growth Officer of DealHub, about how the company has evolved over the past 12 years and what that growth says about broader trends in CPQ, billing, and revenue lifecycle management. Eyal reflects on the responsibility that comes with building a company of roughly 300 employees and serving around 1,000 customer organizations, while also sharing why this stage of growth feels especially meaningful.  The conversation also explores Eyal’s transition into the Chief Growth Officer role after leading sales...

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Rourke McCarron on AI-Native CPQ for Precision Manufacturing show art Rourke McCarron on AI-Native CPQ for Precision Manufacturing

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In this episode of the CPQ Podcast, Frank Sohn speaks with Rourke McCarron, founder of Kabaido, about building a modern CPQ solution for precision manufacturers. Rourke shares how his experience in the tooling industry revealed a disconnect between sales and engineering teams, which ultimately led him to launch Kabaido in late 2025.  The conversation explores how Kabaido is approaching complex quoting and product configuration for manufacturers that process high volumes of quotes. Rourke explains the company’s focus on precision manufacturing, its support for 2D and 3D configuration use...

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Tyler Moini on AI, Governed Execution, and Modern Revenue Management show art Tyler Moini on AI, Governed Execution, and Modern Revenue Management

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In this episode of the CPQ Podcast, Frank Sohn speaks with Tyler Moini, Founder and Managing Director of Expedite Commerce, about how the company has evolved since its earlier positioning around composable commerce and API-first architecture. Tyler explains why Expedite Commerce now describes its approach as a governed execution platform, designed to help organizations manage commercial processes across pricing, quoting, contracts, subscriptions, billing, and asset-related workflows. A central topic in the discussion is Genesis, the company’s underlying AI system....

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More Episodes

In this episode of the CPQ Podcast, Frank Sohn speaks with Rohit Chhabra, Chief Product Officer at Conga, about Conga’s CPQ strategy, the role ofConga Smart CPQ, and how AI is becoming a broader part of the quote-to-cash and commercial operations landscape. Rohit shares insights from more than 25 years of business, engineering, and product leadership experience, including how his background shapes the way he works with teams, prioritizes product investments, and focuses on customer outcomes. He also discusses his involvement with the Juvenile Diabetes Research Foundation / Breakthrough T1D and how that personal connection has influenced his views on leadership, urgency, and mission-driven work. The conversation covers Conga’s two CPQ product lines: Conga Advantage CPQ and Conga Smart CPQ. Rohit explains why the solutions address different customer segments and industry requirements, and why Conga plans to continue investing in both offerings rather than forcing them into a single product path. A key topic is the role of pricing optimization and pricing explainability, especially following Conga’s acquisition of PROS. Rohit also discusses Conga’s broader AI approach across CPQ, pricing, contract lifecycle management, and document automation, including sales agents, redline-related AI capabilities, admin AI for rule maintenance, and a unified AI technology stack. Listeners will also hear Rohit’s perspective on integration strategy, including Conga’s OEM relationship with Workato, expansion beyond Salesforce and Microsoft Dynamics, potential HubSpot CRM support, and how Conga prioritizes its roadmap using a business-outcome-based approach.

This episode is especially relevant for anyone interested in CPQ software, pricing optimization, AI in quote-to-cash, revenue lifecycle management, CLM integration, and the future direction of Conga’s CPQ portfolio.

🔗 Learn more about Conga at https://conga.com/ 

📬 Contact Rohit on LinkedIn at https://www.linkedin.com/in/rohitchhabra1/