CPQ Podcast
This Podcast is 100% focused on Configure-Price-Quote (CPQ) Tools and Processes and will provide you useful insights into this topic. We conduct interviews with many different CPQ leaders and contribute to increase CPQ knowledge in the Market space.
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Interview with Suren Reddy, Co-Founder & CEO of Cloudely
04/21/2024
Interview with Suren Reddy, Co-Founder & CEO of Cloudely
In this episode of the CPQ Podcast, join me as I chat with Suren Reddy from Cloudely. Suren sheds light on their latest product, "Config," and delves into their System Integration Services tailored for Salesforce, Conga, and . Throughout the discussion, Suren covers: The role of artificial intelligence within their proprietary solution and its application in supporting off-the-shelf solutions. The significance of plug-and-play systems. Integration packages designed to connect CPQ with other solutions. Cloudely's focus on serving SMBs and mid-size customers. Their utilization of ChatGPT internally and within their new product. Suren's perspective on the diminishing relevance of coding and the importance of embracing no-code/low-code solutions. Insights into Conga Connect, Dreamforce, and SaaStr. Tune in for an engaging conversation packed with valuable insights into CPQ and beyond. website Linkedin email
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Interview with John Lehrkind & Tiffany Devlin-Drye from Pierce Washington
04/14/2024
Interview with John Lehrkind & Tiffany Devlin-Drye from Pierce Washington
Join us for an interview with Tiffany Devlin-Drye (Principal Consultant) and John Lehrkind (Salesforce Practice Leader) from Pierce Washington! About Pierce Washington System integrator specializing in Salesforce, , and Oracle CPQ Backed by private equity investors Team of approximately 100 consultants Locations: Bay Area, USA and London, UK Podcast Discussion: This episode dives into the world of CPQ with insights from Pierce Washington's experts. We'll cover: Salesforce's New Revenue Lifecycle Management (RLM) Solution: Explore some functionalities and potential impact of this new offering. Demystifying "Total Commerce": Learn Pierce Washington's definition of "total commerce" and its relevance to CPQ. Top Client Business Needs: Discover the most common business requirements Pierce Washington encounters. and Oracle CPQ: Delve into these CPQ solutions and their role in Pierce Washington's services. ERP Integrations and CPQ Success: Understand how ERP integrations can drive a thriving CPQ business. We'll also explore other relevant topics to provide you a well-rounded understanding of Pierce Washington’s CPQ practices. Web Linkedin Tiffany John email Tiffany John
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Interview with Bill Butler, Global Solution Owner for SAP CPQ
04/07/2024
Interview with Bill Butler, Global Solution Owner for SAP CPQ
Join me as I speak with Bill Butler, Global Solution Owner for SAP CPQ at SAP. Bill brings over 25 years of CPQ experience across various vendors like FPX, PROS, and CallidusCloud (now SAP CPQ). He also has leadership experience with system integrator and visual vendor companies. In this episode, Bill dives into key topics including: Integrating CPQ solutions with other systems Legal considerations surrounding AI use in CPQ The cost of customization and AI implementation Challenges faced by companies with multiple CRM and ERP solutions The benefits of a platform solution Overcoming customization challenges Price optimization strategies And much more! Events , Contact email
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Interview with John Bruno, VP Strategy at PROS
03/31/2024
Interview with John Bruno, VP Strategy at PROS
Learn more about the future of sales with AI! This episode features John Bruno, VP of Strategy at PROS, who dives deep into the world of AI-powered CPQ (Configure, Price, Quote). John, a CPQ expert (formerly Forrester Analyst), discusses: How AI is revolutionizing CPQ, boosting margins, and raising conversion rates. Machine Learning and generative AI. Why John values collaboration with System Integrators. PROS' cutting-edge "smart CPQ" solution with real-time quoting. The power of neural networks and data security in PROS' technology. The exciting co-innovation with Microsoft on Sales Copilot, empowering both sales reps and buyers with AI. A brand new AI feature that streamlines data onboarding to PROS. Plus, much more! Tune in to discover how PROS is planning to transform the sales landscape with the help of artificial intelligence. Event PROS Outperform is from May 22-24 in Orlando FL. Register . Contacts website Linkedin email:
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Interview with Jan Brolsma, Founder & CEO of elfsquad
03/24/2024
Interview with Jan Brolsma, Founder & CEO of elfsquad
This episode features Jan Brolsma, founder and CEO of Elfsquad, a Dutch CPQ vendor focused on small and medium-sized manufacturing companies (mostly up to $200 million annual revenue, and some beyond that) since 2016. Brolsma discusses: The impact of app development on the CPQ space. How Elfsquad's easy-to-use solution minimizes the need for professional services and custom coding. Their "API-first" approach and its benefits for Elfsquad and its customers. Elfsquad's expansion plans into new markets. Their pre-built integrations with other software solutions. "Archer," their proprietary development engine and its capabilities. The importance of visualization in the CPQ process. What a typical Elfsquad project entails. Their decision to operate without outside investors. "Archer 2.0" and other upcoming developments. Subscribe to the CPQ today to regularly receive CPQ insight for businesses of all sizes! Website: LinkedIn: Email:
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Interview with Scott Green, Founder & CEO of Profit Drivers
03/17/2024
Interview with Scott Green, Founder & CEO of Profit Drivers
Join us for a conversation with Scott Green, a seasoned business leader with over 30 years of international experience. Scott is the Founder & CEO of Profit Drivers, a company specializing in System Integration and pricing strategy services for solutions like Pricefx. They also offer their own proprietary software to help businesses tackle their pricing challenges. In this episode, Scott dives deep into: The benefits of diverse industry experience in navigating the complexities of pricing strategy. Profit Drivers' offering: a fractional Center of Excellence (CoE) to empower businesses with pricing expertise. Top business priorities companies are facing today. C-suite expectations and how to meet their needs. The typical project process at Profit Drivers. Why pricing consulting goes beyond simply improving margins and unlocks broader business value. This episode is packed with insights for anyone looking to gain a competitive edge through strategic pricing. website: LinkedIn: email:
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Interview with Puneet Gupta, CEO and Founder of amberflo
03/10/2024
Interview with Puneet Gupta, CEO and Founder of amberflo
Puneet, a seasoned leader with over 25 years of experience at Oracle, Amazon, and other industry giants, has a passion for innovation. Living in Saratoga with his family, he's been obsessed with metering, billing, and CPQ/Quoting solutions for over a decade. This passion led him to launch his second startup in 2020, driven by the belief that usage-based pricing is critical for his target customers. In this episode, Puneet delves into the exciting journey of his startup. He'll share: The motivations behind his second entrepreneurial venture. Why usage-based pricing is a game-changer for his customers. How he secured $20 million in VC funding, with the potential for more on the horizon. The strategic role of their API architecture and the decision to build natively on Salesforce. The unveiling of their brand-new CPQ solution, just released 4 weeks ago! And that's not all! Puneet will also be sharing valuable insights and industry trends, making this episode a must-listen for anyone interested in the future of CPQ and usage-based pricing Subscribe to the CPQ Podcast today to regularly receive CPQ insights for businesses of all sizes! Website: LinkedIn: Email:
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Interview with Sarika Garg, Co-Founder & CEO of cacheflow
03/03/2024
Interview with Sarika Garg, Co-Founder & CEO of cacheflow
Sarika brings over 20 years of experience from companies like SAP and Ariba, along with startup insights, to discuss cacheflow's "deal closing platform." This platform offers CPQ capabilities specifically designed for SaaS businesses, along with features like deal room, subscription management, and billing. Despite being just 3 years old, cacheflow has already secured an investment from Google Ventures. In this episode, Sarika dives deep into: Consultative selling and how cacheflow approaches it Remote-first company culture and its benefits Target market: short-term and long-term goals Why cacheflow is valuable for both SMBs and larger customers Typical project implementation The role of AI in subscriptions No-code solutions and their impact on customers Much more! Subscribe to the CPQ Podcast today to regularly receive CPQ insights for businesses of all sizes! Website: LinkedIn: Email:
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Interview with Dipesh Biswas, WisKey LLC Founder & Book Author
02/25/2024
Interview with Dipesh Biswas, WisKey LLC Founder & Book Author
Join us on this episode as we explore the dynamic world of subscriptions, AI, and CPQ (Configure, Price, Quote) alongside Dipesh Biswas, founder of WisKey LLC and author of an upcoming book. With over 30 years of consulting experience for firms like PwC, Deloitte, Cognizant, and Wipro, Dipesh brings a wealth of knowledge to the table. In this episode, you'll discover: The challenges of managing multiple subscription models: You'll learn why keeping up with multiple subscription models can be complex, and how AI can be leveraged to streamline the process. The power of predictive AI: Dipesh talks about existing AI and CPQ capabilities. The shift from subscriptions to consumption: We discuss the growing trend of transitioning from fixed subscription models to flexible, usage-based consumption models, exploring the "rule of 40" and the revenue potential it unlocks. Various subscription models: Discover different pricing strategies like value-based pricing and membership models. Real-world experience: Dipesh shares insights from his experience helping 9 companies successfully implement subscription models, offering valuable takeaways for your own business. Get ready to: Gain insider knowledge on the complex world of subscriptions. Understand the role of AI in optimizing your pricing and sales process. Navigate the shift from subscriptions to consumption models with confidence. Explore different pricing strategies to maximize your revenue potential. Don't miss out! Access the document discussed in the podcast here: Connect with Dipesh Biswas: This episode is packed with valuable insights for businesses of all sizes, so sign up for the CPQ Podcast today!
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Welcome to the 300th episode of the CPQ Podcast!
02/18/2024
Welcome to the 300th episode of the CPQ Podcast!
To mark this milestone, we've prepared something special. We're thrilled to present excerpts from our recent webinar titled "Thought Leader Summit Series - Unleashing the Power of Visuals in CPQ." Featuring prominent figures from the CPQ and visual realms such as CDS Visual (a Dover company), Elfsquad, Engineering Intent, Epicor, Threekit, Walpole Partnership, Zaelab, and Super Radiator Coils, this discussion offers diverse perspectives. Our podcast delivers a wealth of information, compelling you to listen closely to capture every detail. It's a must-listen for prospective customers keen on delving deeper into CPQ and visualization. Additionally, stay tuned for an upcoming YouTube video addressing key discussion points. For inquiries or event details, reach out to [email protected]. Also, note that we're now planning quarterly Thought Leader Summit Series events focusing on intriguing CPQ-related topics.
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Interview with Josh Nelson, Co-Founder & CEO of High Tide Consulting (Salesforce Revenue Cloud)
02/11/2024
Interview with Josh Nelson, Co-Founder & CEO of High Tide Consulting (Salesforce Revenue Cloud)
In this episode we dive into the world of Salesforce Revenue Cloud with Josh Nelson, Founder & CEO of High Tide Consulting. Josh packs a decade of CPQ experience gained through diverse roles. He started as a CPQ customer at Lexmark, tackling the implementation of Oracle CPQ. Then, at Traction on Demand (later acquired by Salesforce), he transformed a failing CPQ practice into a thriving success story as the CPQ Practice Lead. In this interview, Josh pulls back the curtain on: Consulting pitfalls: Learn about "switch & bait" tactics and how to avoid them. Investor insight: Meet Ajay Gupta, an investor featured in a Tony Robbins book, and discover his role in High Tide's success. Near-shore advantage: Uncover why Josh champions the near-shore model and its benefits for the company. Remediation rescue: Explore the reasons behind High Tide's frequent remediation projects and gain valuable insights. Project failure factors: Unmask the top three reasons why CPQ projects go off track and how to prevent them. Shiny object syndrome: Understand this common stumbling block and learn how to stay focused on what matters. Plus, much more! Buckle up for a candid and insightful conversation that will leave you yearning for more. website Linkedin email
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Interview with Walter Wijnands, CEO of Sposea
02/04/2024
Interview with Walter Wijnands, CEO of Sposea
Get ready to hear from Walter Wijnands,CEO of Sposea, a Pricing Solution Provider with headquarters in the Netherlands. Walter has 30+ years of business expertise. In this episode he talks about starting Sposea in 2016 changing from an on-prem solution to a cloud solution in 2018 his wife as a professional musician BrightPrice Suite capabilities being a strategic OEM Partner for SAP being an Industry Cloud Partner for the Chemical Industry Rebate Management Don't miss this insightful conversation with Walter as he provides pricing information that is interesting for customers with SAP systems. website: LinkedIn
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Interview with Ryan Lott, Founder & CEO of Neocol
01/28/2024
Interview with Ryan Lott, Founder & CEO of Neocol
Get ready to hear from Ryan Lott, Founder & CEO of Neocol, a Salesforce Revenue Cloud system integrator experiencing explosive growth! In just 3 years, Neocol has quadrupled its team, driven by Ryan's 20+ years of business expertise. He's based in Las Vegas and Nashville, and in this episode, he'll take us on a deep dive into: Their journey from IBM to Salesforce Revenue Cloud: Discover why they made the switch and what benefits they've reaped. Unveiling their service offerings: Learn about Neocol's diverse portfolio and how they help businesses thrive. Learn more about the 25-30 accelerators they developed this year. Investing in innovation: Get more info on their spring 2023 funding from Salesforce Ventures. Partnering for power: Learn about their strategic collaboration with RightRev and its impact. Salesforce Summit Partner: Learn what that nomination as a Salesforce Summit Partner is doing for them AI/ML/LLM: Learn what Neocol thinks about this and where they see the biggest interest. Don't miss this insightful conversation with Ryan Lott as he shares the secrets behind Neocol's impressive success and their vision for the future! website: LinkedIn:
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Interview with Nishit Rawat, Founder & CEO of Bluvium
01/21/2024
Interview with Nishit Rawat, Founder & CEO of Bluvium
In this episode you hear from Nishit Rawat, Founder & CEO of Bluvium. Nishit has 20+ years of business experience and founded Bluvium in 2015. Here he talks about the services his Salesforce Revenue Cloud focused lead-to-cash Consulting business offers, proprietary products they offers to simplify Salesforce Revenue Cloud implementations, the top business requirements they hear about from their High Tech Customers, subscriptions, AI and much more website LinkedIn email
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Interview with Mike Bristol, Director Product Management at Infor CPQ
12/17/2023
Interview with Mike Bristol, Director Product Management at Infor CPQ
In this episode you hear from Mike Bristol, Director Product Management at Infor, about their recent Infor CPQ Connect 2023 event in Columbus, OH. Mike has 30+ years of business experience and lives with his family in Longmont, CO. Here he talks about the purpose of this event, the roadmap that he shared at this event, the key capabilities that the Infor CPQ team is focused on, the Infor User Group, how they planned the event, if and when there will be a next Infor Connect event, lessons learned and much more. website LinkedIn email
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Interview with Daniel DeRosa (Chief Product Officer) and Kiana Mostajabian (Director Product Management) of Revalize Software
12/10/2023
Interview with Daniel DeRosa (Chief Product Officer) and Kiana Mostajabian (Director Product Management) of Revalize Software
In this episode you hear from Daniel DeRosa (Chief Customer Officer) and Kiana Mostajabian (Director Product Management) of Revalize Software. Daniel has 30+ years of executive leadership experience and recently joined Revalize and Kiana has worked with Configure One CPQ since before the acquisition of Configure One by Revalize. Here they talk about the various Revalize brands like Configure One and AutoQuotes, the last Configure One Cloud release that also offers an integration with Axonom (visuals), an outlook on acquiring more CPQ solutions, subscriptions, AI and much more website LinkedIn Daniel LinkedIn Kiana
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Interview with Chris DiEllo, VP of Business Development at Engineering Intent
12/03/2023
Interview with Chris DiEllo, VP of Business Development at Engineering Intent
In this episode, Chris DiEllo, Vice President of Business Development at Engineering Intent, shares his insights on the company's CPQ solution called KBridge (short for Knowledge Bridge). With well over 30 years of business experience, Chris, who resides in Florida, spent 20 years with Configure One (now part of Revalize) and is very familiar with the manufacturing industry. Here, he discusses why he views their configuration- and engineering-focused platform as unique. He also touches upon the top three business requirements they frequently encounter, the impact of the current economic situation on their business, integrations with CAD, and much more. website LinkedIn email
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Interview with Tim Fraser, CCO at Forsys
11/27/2023
Interview with Tim Fraser, CCO at Forsys
Tim Fraser, Chief Customer Officer at Forsys, shares his insights on the company's CPQ solutions, proprietary products, and the role of data in sales success. With over 35 years of experience in the industry, Tim Fraser has a wealth of knowledge to share about CPQ solutions and how they can help businesses achieve their sales goals. In this episode, he discusses Forsys' support for Conga CPQ and Salesforce CPQ, along with the company's three proprietary products: Flo Data, Ayara, and Rise. He also highlights the importance of data in sales and the role of AI/ML in CPQ and CLM. website LinkedIn email
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Interview with John Banks (CEO and Founder) and Sean Joyce (Head of Go-To-Market) of Continuous Technologies
11/19/2023
Interview with John Banks (CEO and Founder) and Sean Joyce (Head of Go-To-Market) of Continuous Technologies
In this episode you hear from John Banks (CEO & Founder) and Sean Joyce (Head of Go-To-Market) of Continuous Technologies which have a combined 45+ years of business experience. Here they talk about usage consumption pricing models, their relationship with Salesforce, credit burndown, scaling their solution, enhancing their solution, clicks-not code, integrations/enhancements with billing systems, AI/ML and much more John Banks - Contact Info LinkedIn email Sean Joyce - Contact Info LinkedIn email
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Interview with Charles Bensoussan, Visiativ CPQ Advisor & former President & CEO of Techform
11/12/2023
Interview with Charles Bensoussan, Visiativ CPQ Advisor & former President & CEO of Techform
In this episode you hear from Charles Bensoussan, President & CEO of Techform, a company he founded in 2000 and sold to Visiativ in 2023. Charles has 25+ year of business experience and is based near Toulouse, France. Here he talks about the former Techform (now Visiativ CPQ) solution, results his customers experienced, AI/ML, Business Intelligence, Data Analytics, subscriptions, the importance of visual capabilities, customer satisfaction and much more website LinkedIn
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Interview with Parag Jagdale, Co-Founder & CEO of Unific
11/05/2023
Interview with Parag Jagdale, Co-Founder & CEO of Unific
In this episode you hear from Parag Jagdale, Co-Founder & CEO of Unific. His company just released a new CPQ Solution called Quotific CPQ. Parag has 20+ years of business experience and is based in Akron, OH. Here he talks about their new CPQ Solution, the investment they raised in 2016, their HubSpot Partnership and their Customer Experience Manage Platform (called Unific) for eCommerce businesses using Shopify, Magento, Big Commerce, Woo Commerce with HubSpot, their focus on B2B customers and much more website LinkedIn
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Interview with Meredith Schmidt (EVP, GM) & Brion Schweers (SVP) of Salesforce
10/29/2023
Interview with Meredith Schmidt (EVP, GM) & Brion Schweers (SVP) of Salesforce
In this episode you hear from Meredith Schmidt (EVP & GM) and Brion Schweers (SVP) of Salesforce which have a combined 55+ years of business experience! Here they talk about the latest Salesforce Revenue Cloud release as well as upcoming releases that are expected to bring big changes, Dreamforce 2023, Salesforce layoffs from earlier this year, "re-platforming" of their solution, Salesforce price increases, artificial intelligence and much more LinkedIn Meredith LinkedIn Brion
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Interview with Sri Nagavarapu, Sr. Director of Business Applications at Crowdstrike
10/22/2023
Interview with Sri Nagavarapu, Sr. Director of Business Applications at Crowdstrike
In this episode you hear from Sri Nagavarapu, Sr. Director of Business Applications at Crowdstrike. Sri has 20+ years of business experience and was with companies like PwC, Splunk, Brocade and Tech Mahindra before he joined Crowdstrike in 2022. He lives in the San Francisco Bay Area with his family. Here he talks about Salesforce CPQ, Dreamforce 2023, hypergrowth for SaaS customers, eCommerce, AI, his experience as CPQ customer and CPQ consultant, customer satisfaction with CPQ Solutions, demands for user experience much more website LinkedIn
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Regularly learn more about CPQ with two new event types
10/15/2023
Regularly learn more about CPQ with two new event types
We are excited to announce two new events we will start soon: CPQ Solution Deep Dives CPQ Thought Leader Summits CPQ Solution Deep Dives: Provide information about a typical customer journey with a specific CPQ Solution from selecting a solution to implementing that solution to the experience with that CPQ Solution in a production environment. Here a CPQ Vendor, a customer (and if needed, a CPQ System Implementer) will participate. CPQ Thought Leader Summits: Are educational, relationship building events where topics related to CPQ (i.e., AI + CPQ) will be discussed with multiple CPQ stakeholders. CPQ Vendors, CPQ System Implementers, CPQ customers and CPQ Educators. Also make sure to check out our YouTube channel and subscribe since some excerpts from these events may be published there. Send any questions you have to [email protected]
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Interview with Giacinto Mozzetta, VP Product Marketing at Bit2Win
10/08/2023
Interview with Giacinto Mozzetta, VP Product Marketing at Bit2Win
In this episode you hear from VP Product Marketing Giacinto Mozzetta. Giacinto is based in Rome, Italy and has 20+ years of business experience and joined Bit2Win in 2015. Here he talks about the bit2win suite of products, their multi-cloud solution, integration with Microsoft Dynamics, a new Engineer-to-Order (ETO) capability for manufacturing companies, subscriptions, artificial intelligence and much more web email LinkedIn
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Interview with Kyle Kolich, VP & GM of Product at Zuora
10/01/2023
Interview with Kyle Kolich, VP & GM of Product at Zuora
In this episode you hear from Zuora VP & GM of Product Kyle Kolich. Kyle has 20+ years of experience and was with companies like Accenture, Deloitte and Salesforce before he joined Zuora in 2011. He lives with his family in New York City, NY. Here he talks about Zuora CPQ, integrations with eCommerce solutions, AI, headless, open API and much more Subscribed Connect London - Kyle's Product Manager Podcast - LinkedIn
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Interview with John Major, GM of CDS Visual (a Dover Company)
09/24/2023
Interview with John Major, GM of CDS Visual (a Dover Company)
In this episode you hear from CDS Visual (a Dover Company) General Manager John Major. John is based in the San Francisco Bay Area and has 30+ year of business experience. He sold CDS Visual to Dover in 2021. Here he talks about the time since and after the acquisition by Dover, their visualization platform solution and new products, their relationship to multiple CPQ Vendors, use of AI in visual CPQ, adoption of AR and much more web: email: LinkedIn:
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Interview with Omar Bendada, Founder & CEO of Ben Consulting Services
09/17/2023
Interview with Omar Bendada, Founder & CEO of Ben Consulting Services
In this episode you hear from Omar Bendada, Founder & CEO of Ben Consulting Services (BCS). BCS is a System Integrator (SI) that works with multiple CPQ Vendors like Salesforce, Oracle, Epicor CPQ, PROS, , Zilliant & Techform and other SI's like Walpole Partnership. Here Omar talks about their general CPQ methodology, their Partnerships, AI, subscriptions, eCommerce and much more LinkedIn email phone +33 (0) 6 81 03 07 93
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Interview with Mark Walker, CEO at nue.io
09/10/2023
Interview with Mark Walker, CEO at nue.io
In this episode you hear from CEO Mark Walker who lives in Toronto, Canada. Mark has 30+ years of business experience and held a number of executive leadership positions before joined . Here he talks about this Revenue Operations and (C)PQ Solution, their land & expand approach, their recent seed extension, the top business requirements they see, integrations they support, Dreamforce, OpsStars and much more LinkedIn OpsStars
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Interview with Tim Baynes, CEO and Founder of Compatio AI
09/03/2023
Interview with Tim Baynes, CEO and Founder of Compatio AI
In this episode you hear from Compatio AI CEO & Founder Tim Baynes who lives in Springfield, MO. Tim has 30+ years of business experience with companies like Oracle, Gartner and Configit before he founded Compatio AI in 2018. Here he talks about their recent rebranding from to Compatio AI, their cross-selling platform solution, the difference of regular configurators and configurators with AI, social commerce, funding rounds and much more LinkedIn email
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