Before You Restore: Your Guide to Success
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In this CoatingsCast™, Megan Ellsworth sits down with Johnny Walker from APOC/ICP to examine why roof restoration is rapidly gaining traction as a cost-effective alternative to full replacement. From the contractor’s perspective, Johnny breaks down what really matters during a roof assessment, including key indicators of whether a system is a good candidate for restoration and the red flags to watch for. The conversation also explores how restoration delivers both immediate savings and long-term value for building owners, along with how product selection and...
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CCS Influencer Joe Sorrentino - May 2026
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This month's question: Why fluid-applied systems demand specialized training Manufacturer-led training programs and certifications Gaps in industry-wide installer accreditation Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings...
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Software, Collaboration and the Alchemy of Getting It Done
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In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Karen Edwards for a one-of-a-kind webinar dissecting how Dataforma’s radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a summit and used the time to hear feedback from the other side of the table and implemented it in real time. Bypassing the red...
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CCS Influencer Will Lorenz - May 2026
CoatingsCoffeeShop
This month's question: Why fluid-applied systems demand specialized training Manufacturer-led training programs and certifications Gaps in industry-wide installer accreditation Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing...
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Joe Sorrentino on Cost Effectiveness: Coatings vs Single-Ply
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In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs, long-term performance, sustainability goals and the unique “personality” of each roof. From material shortages and insurance trends to renewable warranties and asset management strategies, this conversation offers practical insight for making smarter roofing decisions in today’s market. Learn More...
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CCS Influencer Will Lorenz - April 2026
CoatingsCoffeeShop
This month's question: Common objections from owners and consultants How to position performance data and track records Turning non-believers into long-term clients Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing...
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CCS Influencer Joe Sorrentino - April 2026
CoatingsCoffeeShop
This month's question: Strategies for selling Fluid-Applied Systems to Skeptics Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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The Membership Every Coatings Contractor Needs
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In this CoatingsCast™, host Megan Ellsworth is joined by a Chris Huettig and Cody Wilson from Roof Coatings Manufacturers Association (RCMA) to break down the value of RCMA’s contractor membership. They explore the organization’s role in the roofing and coatings industry, the different membership options available and how RCMA helps contractors stay current with evolving standards and best practices. The conversation also highlights networking opportunities, exclusive education and training resources and the...
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Ditch the Ponds on Low-slope Roofs
CoatingsCoffeeShop
In this episode of CoatingsCast® Megan Ellsworth is joined by Jay Mitchell from Progressive Materials to talk about why ponding water remains one of the most persistent challenges on flat and low-slope roofs. Jay explains how to spot early signs of ponding on a dry roof, the risk it poses when left unattended and how SL-851 gives contractors a practical way to correct these trouble spots with a straightforward application process. The conversation also highlights the types of crews who benefit most from keeping an SL-851 kit on hand, where contractors can see the...
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Say It and Spray It!
CoatingsCoffeeShop
In this CoatingsCast™ episode, host Karen Edwards is joined by Will Lorenz from General Coatings to take a closer look at the growing role of spray foam roofing in today’s commercial and industrial markets. The conversation explores how SPF systems differ from traditional roofing options, where adoption is accelerating and what types of projects best showcase the system’s performance and versatility. Listeners will also hear about the advantages spray foam offers during installation and long-term building performance, along with the...
info_outlineIn this CoatingsCast™, Megan Ellsworth sits down with Johnny Walker from APOC/ICP to examine why roof restoration is rapidly gaining traction as a cost-effective alternative to full replacement. From the contractor’s perspective, Johnny breaks down what really matters during a roof assessment, including key indicators of whether a system is a good candidate for restoration and the red flags to watch for. The conversation also explores how restoration delivers both immediate savings and long-term value for building owners, along with how product selection and coating technology directly impact performance. Contractors will walk away with practical insights on how to position restoration services, communicate value to customers and unlock new growth opportunities.
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