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Find Customer Demand Faster and Stop Wasting Months Building - Rob Snyder

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Release Date: 07/02/2026

Find Customer Demand Faster and Stop Wasting Months Building - Rob Snyder show art Find Customer Demand Faster and Stop Wasting Months Building - Rob Snyder

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Rob Snyder—serial startup founder, Harvard Innovation Labs fellow, and author of The Power of Pull—explains why customers buy: they have "blocked demand," meaning they're already trying to do something urgent but their current tools fall short. He shows founders how to stop pushing, spot real pull, and find the customers who rip a product out of their hands instead of wasting months building for people who won't buy. Learn more at

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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Jim Effner, Founder & President of P2P Group, explains why AI won't replace financial advisors: personal financial services is a human-behavior business where clients need an advisor they can implicitly trust, understand them, and genuinely care. He breaks down the traits, courage, and language that set elite advisors apart. Learn more at 

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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Maximos Lih, founder and CEO of Emboldened LLC and former Google Ventures operating partner, explains how leaders win in the agentic age by treating AI failure as a business opportunity rather than a layoff equation. He shows how IKEA reskilled 8,500 service agents to build a $1.4 billion interior design business rather than cutting headcount. Connect with Maximos:

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Trade Low-Value Work for High-Value Work With AI show art Trade Low-Value Work for High-Value Work With AI

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Glenn Fleischman, Chief Revenue Officer at AYTM, explains how sales teams can adopt AI successfully by fixing their human processes first — then scaling with AI rather than multiplying a broken motion. He shares why enterprise sellers who master AI will out-earn those who resist it, and how AYTM builds research expertise directly into its platform. Learn more at

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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Glenn Sandifer, a 20-year sales and marketing executive at Securos USA, explains how sales leaders can adopt AI responsibly by automating manual tasks like list-building and follow-up while keeping a human in control of every first touch and close. He makes the case that AI's biggest gift to leaders is time — time to return to the weekly one-to-one coaching that builds rep confidence. Learn more at

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Turn Your Marketing Team Into a Lead Machine — Charlotte Johnson show art Turn Your Marketing Team Into a Lead Machine — Charlotte Johnson

Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Charlotte Johnson, founder and CEO of Drew and Rose, explains how to bridge the sales and marketing gap by making marketing accountable for lead generation — tying marketing compensation to leads, putting both teams in the same weekly meeting, and mapping the full funnel together. She shares her agency's results guarantee and a three-step "do it for you, do it together, you do it yourselves" framework that builds lasting alignment. Learn more at

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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Chad Coe, Founder of Coe Financial Group and author of The Power of Peopleizing, explains how to win more sales by leading with genuine care instead of a pitch — using his 3% rule and a long-game follow-up system that reframes ghosting as testing. He shares why patience and faith separate the top 1–2% from everyone else. Learn more at .

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Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

Dilip Chetan, founder of Recursion Lab and creator of the Defensible Zone framework, explains how leaders can win with AI by flipping the question from "What can we automate?" to "What human value must we protect?" He shares his three-moat test, why first-contact sales must stay human, and where AI still can't reach. Learn more at .

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More Episodes

Rob Snyder—serial startup founder, Harvard Innovation Labs fellow, and author of The Power of Pull—explains why customers buy: they have "blocked demand," meaning they're already trying to do something urgent but their current tools fall short. He shows founders how to stop pushing, spot real pull, and find the customers who rip a product out of their hands instead of wasting months building for people who won't buy. Learn more at https://robsnyder.org/