How Roofers Win With Recycling
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In this RoofersCoffeeShop® Read Listen Watch (RLW)®, host Megan Ellsworth sits down with Ashley Horner of Morristown Roofing, Chris Kann of Versico Roofing Systems and Richard Garrison of Nationwide Foam to discuss commercial roofing recycling. The conversation breaks down common misconceptions, including concerns around cost, complexity and market demand, while exploring why recycling can support sustainability, financial incentives and marketing efforts. The panel also covers how recycling differs from residential roofing, which project types are...
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Powering Contractors Forward
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Anthony Martin from APOC to explore how the brand is supporting contractors both on and off the roof. From a high-level look at APOC to the many ways they help contractors succeed in the field and grow their businesses, the conversation highlights why that support resonates so strongly across the industry. They also dive into the importance of training, like becoming a Certified Applicator, along with new rotating promotions designed to keep contractors engaged and rewarded. Plus, learn how the APOC Contractor Pro Program is...
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TPO Versus Metal 2.0
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In this Roofing Road Trips™ episode, Heidi J. Ellsworh welcomes Dale Nelson from Roof Hugger to revisit the conversation on metal-over-metal retrofit systems versus TPO roofing. This episode takes a deeper look at the long-term realities building owners and contractors face after installation. From maintenance requirements and weather resistance to lifecycle costs and expected service life, they explore how each system performs over time and what factors should influence a roofing decision. Tune in for a deeper examination of the advantages, limitations and long-term value of TPO and metal...
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Coatings Versus Retrofitting: Choosing the Right Solution
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Dale Nelson from Roof Hugger to explore the key differences between roof coatings and metal roof retrofit solutions. From understanding what a retrofit system is to discussing purlin strengthening, waterproofing, code compliance and long-term performance, they'll break down the factors contractors and building owners should consider when evaluating their options. Tune in to learn how the right solution can extend roof life, improve building performance and create new opportunities for roofing contractors. Learn...
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Stronger Together: The Impact of WSRCA Membership
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In this episode of Roofing Road Trips®, host Megan Ellsworth is joined by Joel Viera, executive director of the Western States Roofing Contractors Association (WSRCA), and Marcus Clinco, sales manager for C.I. Services, Inc./Commercial Roofing Excellence, to discuss the value of WSRCA membership. Together, they explore how being part of WSRCA helps roofing professionals grow their businesses through education, advocacy, networking and industry credibility. Whether you're considering joining or looking to get more involved, this conversation highlights why WSRCA membership is a smart...
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Cut Labor, Not Corners
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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Austin Kulp from Carlisle Construction Materials to talk about how the right products can help contractors save valuable time on the roof. From extended tapered systems to 16’ TPO and SeamShield™ Technology, Austin breaks down how labor-saving solutions can simplify installation, reduce seams and improve jobsite efficiency. Tune in to hear why investing in smarter products upfront can help crews work faster, reduce common challenges and deliver stronger roofing systems. Learn more at RoofersCoffeeShop.com! ...
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URCA: Then, Now and the Future
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On this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Kris Hitesman, president of URCA, and Mindy Dahlquist, business development manager from TRA Snow and Sun, to explore the evolving role of contractor associations and what it takes to rebuild engagement in today’s roofing industry. From strengthening membership value to creating meaningful opportunities for connection, the conversation highlights practical strategies to get contractors involved. The episode also previews URCA’s upcoming trade show and dives into how associations can better...
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From Roofer to Founder: Building ContractorHUB from Real-World Experience
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Matt Parks of ContractorHUB to explore his journey from working in roofing to building a software solution designed to solve the everyday frustrations contractors face. Drawing from his firsthand experience in the field, Matt shares where traditional software solutions often fall short and how the role of technology in roofing is evolving. The conversation dives into what contractors truly need from their tools, how ContractorHUB is designed to simplify day-to-day operations and...
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Tools for Upselling Premium Products to Homeowners
RoofersCoffeeShop
In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake Royal Roofing Solutions and Austin Davis of The Roofing Center, this expert panel explores how to address concerns around cost, insurance claims, return on investment...
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The Importance of Training Opportunities Live from BBW San Diego
RoofersCoffeeShop
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth joins the CertainTeed team live from one of their Business Building Workshops to explore why continuing education is essential for today’s roofing contractors. From mobile training that comes directly to the jobsite to flexible online and in-person options, the conversation highlights how accessible learning drives real business results. The episode also dives into how training supports employee retention, strengthens installation quality and keeps crews up to date on new products and technology. It’s a practical look at how...
info_outlineIn this episode of Roofing Road Trips®, host Megan Ellsworth is joined by Joel Viera, executive director of the Western States Roofing Contractors Association (WSRCA), and Marcus Clinco, sales manager for C.I. Services, Inc./Commercial Roofing Excellence, to discuss the value of WSRCA membership. Together, they explore how being part of WSRCA helps roofing professionals grow their businesses through education, advocacy, networking and industry credibility. Whether you're considering joining or looking to get more involved, this conversation highlights why WSRCA membership is a smart investment in your future.
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