An AI That Answers Leads Before You Even Wake Up (The Ripple Effect Podcast ft. Austin Willman)
The Ripple Effect Podcast with Steve Harper
Release Date: 06/30/2026
The Ripple Effect Podcast with Steve Harper
Twenty-three years is a long time to spend earning a reputation. Michele Trongaard has one that precedes her everywhere she goes in this industry, and after sitting across from her for this conversation, I understand exactly why. Michele is stepping away from her role as a district CFO after more than two decades in public school finance, and she's doing it on her own terms, heading into a new chapter rather than just closing the book on the old one. I wanted to talk with her about what actually built that reputation, because it wasn't the budgets or the balance sheets. It was something much...
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Picture your ideal Tuesday. You come in with a clear head, a short list of things that actually matter, and a couple of hours of uninterrupted time to think strategically about where you're taking this thing. Now picture your actual Tuesday. Six fires before noon. Three decisions that landed on your desk that someone else should have made. A calendar that left no room for anything except reacting. And somewhere around four in the afternoon, the quiet feeling that you've been incredibly busy and somehow accomplished nothing. If that second picture is more familiar, this episode is for you. My...
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When was the last time you made something? A drawing, a photo, a collage, a doodle in the margin of a notebook. Something you made with your hands because something in you wanted to. Most of us have to think about it. And the longer we think, the further back the answer goes. Somewhere along the way, we handed our creative lives back. Not all at once, and not on purpose. Just gradually, between the jobs and the responsibilities and the screens and the schedules, the things we used to make got quietly set aside. And we told ourselves we’d get back to them. And then we didn’t. And eventually...
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Here's a question I want you to think about before you hit play. When was the last time you felt like the work you were doing actually mattered? Not mattered as in the numbers went up or the boss was happy. Mattered in that way where you finished a day and felt genuinely full rather than just done. Most of us have forgotten what that feels like. Or maybe we never had it to begin with. This conversation goes deep on that. My guest Joe Fusco and I got into what actually makes a company great, why people don't fit in a spreadsheet no matter how hard we try to make them, and what it really...
info_outlineThe Ripple Effect Podcast with Steve Harper
Here's a question I want you to think about before you hit play. When was the last time you felt like the work you were doing actually mattered? Not mattered as in the numbers went up or the boss was happy. Mattered in that way where you finished a day and felt genuinely full rather than just done. Most of us have forgotten what that feels like. Or maybe we never had it to begin with. This conversation goes deep on that. My guest Joe Fusco and I got into what actually makes a company great, why people don't fit in a spreadsheet no matter how hard we try to make them, and what it really means...
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Be honest. When’s the last time you actually felt calm, not just looked calm? Because those are two very different things, and most of us have gotten so good at faking the second one that we forget what the first one even feels like. You handle the hard conversation. You keep your voice steady in the meeting that’s falling apart. You hold it together for everyone else in the room. And then later, alone in your car or lying awake at night, it all comes flooding back. That gap between performing calm and actually being calm is something my guest today has spent her entire life studying,...
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Most of us have spent years learning how to communicate better. Better words, better models, better frameworks. And yet somehow the same conflicts keep happening, the same conversations keep getting avoided, and the same people keep making the room tense the moment they walk in. Dr. Annie Campanile has a different theory about why, and it starts somewhere most leadership training never goes. Watch to learn what's actually driving workplace conflict beneath the surface, why the protective patterns you developed as a kid are probably still showing up in your leadership today, and what your...
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If you caught Part 1, you know Ileana Garcia doesn’t hold anything back. Part 2 goes even further. We start with something that still stings a little: the Wall Street Journal feature that was supposed to be a proud moment, but turned into a pile-on. Ileana walks us through what actually happened behind that headline, why the internet turned on her over it, and how she’s made peace with something her own brother calls “engagement by enragement.” From there, we get into the harder stuff nobody really talks about out loud: the anonymous accounts that stitched her videos together to mock...
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Have you ever had that moment where you realize the life you built isn’t actually the one you want anymore? Today’s guest knows that feeling better than almost anyone I’ve talked to on this show. Ileana Garcia (you probably know her as Illy in the Streets on TikTok) has spent the last few years turning her gray divorce and everything that followed into some of the most honest and funniest content out there. If you’ve ever gone through a divorce after 50, or you’re staring down starting over at 50 and wondering if you have it in you, this conversation is going to feel like sitting...
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If you run a business and have ever lost a customer because you didn't call them back fast enough, this one is going to sting. A lead comes in, life happens, and by the time someone picks up the phone, that customer has already booked with whoever responded first. My guest, Austin Willman, built his entire business around fixing that exact problem. He started in door-to-door solar sales, learned the home services world from the ground up, and turned that experience into an AI voice agent that helps contractors and roofers respond to leads the moment they come in, rather than 2 days later. But...
info_outlineIf you run a business and have ever lost a customer because you didn't call them back fast enough, this one is going to sting. A lead comes in, life happens, and by the time someone picks up the phone, that customer has already booked with whoever responded first.
My guest, Austin Willman, built his entire business around fixing that exact problem. He started in door-to-door solar sales, learned the home services world from the ground up, and turned that experience into an AI voice agent that helps contractors and roofers respond to leads the moment they come in, rather than 2 days later.
But this conversation goes way beyond business. We also talked about second degree connections, mirror neurons, what kindness actually does to your brain, and why the smallest gesture you make today might matter more than you think.
More About the Guest
Austin Willman works with agency owners who’ve outgrown doing everything themselves but aren’t ready to lose control or quality. He has interviewed over 80 marketing leaders and agency owners on his podcast, E-Coffee with Experts.
Combined with a year of managing Neil Patel and Eric Siu’s private agency owner community, Austin has his finger on the pulse of agency operations. His perspective centers on outcomes, relationships, and building pragmatic processes.
Ripple with Austin Willman
Instagram: @introtoaustin
LinkedIn: https://www.linkedin.com/in/austin-willman
Business Website: https://www.digitalwebsolutions.com/who-we-are/
Slingshot: https://www.willman.ventures/speedtolead
More About the Host
Steve Harper is the founder of Ripple Central and host of The Ripple Effect Podcast, where he explores what it really takes to build authentic, meaningful relationships. He also owns Owner Insite, a construction project management software company. Steve runs The Pond, a community built around intentional connection and 8-Minute Ripple events.
Ripple with Steve Harper
Instagram: http://instagram.com/rippleon
Facebook: https://www.facebook.com/rippleon
X: https://twitter.com/rippleon
Website: http://www.ripplecentral.com
The Pond: https://ripplecentral.com/pond
Want to go even deeper? Check out our Substack and Patreon for exclusive content and behind-the-scenes insights. And if you are ready for something more immersive, our Ripple Connect + Grow coaching program is a full year of community, coaching, and accountability designed to help you build more meaningful relationships and create an even bigger Ripple out there in the world.
Substack: https://rippleon.substack.com
Patreon: https://www.patreon.com/SteveHarper
Ripple Connect + Grow: https://ripplecentral.com/connect-grow-coaching