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The $40,000 Bet: Soud Habbas on Trust, Small Bets, and Walking Away

The ADNA Presents

Release Date: 07/07/2026

The $40,000 Bet: Soud Habbas on Trust, Small Bets, and Walking Away show art The $40,000 Bet: Soud Habbas on Trust, Small Bets, and Walking Away

The ADNA Presents

Soud Habbas spent his career building systems for nonprofits working in some of the hardest environments in the world: Jordan, Egypt, Rwanda, and the West Bank. As chief operating officer, he made sure programs actually worked, stayed honest with funders, and didn't put people at risk. In this conversation, Soud tells the story of a $40,000 bet on a small women's dairy cooperative that outperformed programs ten times its size, and a million-dollar-a-year partnership with the John Deere Foundation that worked because of one thing: trust. He talks about what it takes to hold a partner...

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The ADNA Presents

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The ADNA Presents

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The ADNA Presents

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The ADNA Presents

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The ADNA Presents

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The ADNA Presents

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The ADNA Presents

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More Episodes

Soud Habbas spent his career building systems for nonprofits working in some of the hardest environments in the world: Jordan, Egypt, Rwanda, and the West Bank. As chief operating officer, he made sure programs actually worked, stayed honest with funders, and didn't put people at risk.

In this conversation, Soud tells the story of a $40,000 bet on a small women's dairy cooperative that outperformed programs ten times its size, and a million-dollar-a-year partnership with the John Deere Foundation that worked because of one thing: trust. He talks about what it takes to hold a partner accountable without losing the relationship, and how he's applying the same principle to his own life after a recent layoff sent him back to the bar exam he never took.

If you've ever been told your idea is too small to matter, this one's for you.