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1166. Our Substack Growth Model In Action

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 07/31/2026

1177. Don't Let Your Limitations Become Your Children's show art 1177. Don't Let Your Limitations Become Your Children's

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

As Kelly steps into year three of homeschooling, she's been thinking hard about what she calls the four levels of creating true freedom.  She's candid about being late to real investing, why she believes the school system is built to create employees rather than free people, and how she's teaching her daughter these foundations now, through real earnings, a real portfolio, and real investments, so she compounds for decades instead of starting at 30. She also challenges the "freedom" being sold online right now, the funnels and make-money-while-you-sleep strategies that, when you...

info_outline 1176. The 3 Myths Keeping You Off Substack show art 1176. The 3 Myths Keeping You Off Substack

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a replay from yesterday's LIVE Substack Masterclass. Because it was recorded live, you'll hear audience polling, and chat questions answered in real time.  T This episode answers the question you've been pondering: Substack actually for me? Kelly lays out why she believes it's the future home of thought leadership, what LinkedIn could have been before it filled with bots, and why she has a real sense of urgency about this specific window. Two things are true about Substack in this moment: there are no ads yet, so the entire platform is built to promote the creators who monetize,...

info_outline 1175. How to Turn Substack Into a Million-Dollar Funnel [WORKSHOP REPLAY] show art 1175. How to Turn Substack Into a Million-Dollar Funnel [WORKSHOP REPLAY]

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a replay of a live Substack training. Because it was recorded live, you'll hear audience polling, chat Q&A, and time-sensitive references to the 30-day Substack Challenge and its bonuses, but the teaching inside is some of the most complete Kelly has shared on why Substack is working the way it is. Kelly only got on Substack to support a book deal, had zero intention of monetizing it, and then her VP of Marketing Krista realized the platform was a faster, easier way to do everything they already teach about trust-building offers and monetizing content. Seven months and six figures...

info_outline 1174. Should You Double Down on Substack? These 5 Questions will Help You Decide show art 1174. Should You Double Down on Substack? These 5 Questions will Help You Decide

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

is Substack right for me? In this episode, Kelly gives you a clear, honest framework to answer it yourself, because Substack is not for everyone. She walks through five questions to determine whether Substack can become a real money-making machine for your business. She also settles the "will it work for my industry?" question once and for all, explains why she's not leaving Instagram, and breaks down why owning your list, and getting paid directly for your content, makes Substack the best trust-building offer she's ever seen. What's inside: The one rule to follow before you add anything...

info_outline 1173. Talent + Tenure: Building a Team That Runs Without You (A Business Breakthrough Hotline Episode) show art 1173. Talent + Tenure: Building a Team That Runs Without You (A Business Breakthrough Hotline Episode)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

On today's episode of the Busness Breakthrough Hotline, relationship coach Shari Kubinec brings a challenge a lot of successful founders eventually hit: lead generation is easy, the offers convert, but the whole business still runs through her. Kelly digs into founder dependence, the number one thing standing between you and real freedom, and lays out why building a self-led team comes down to talent and tenure, why you should hire for someone's DNA over their résumé, and why you have to start training your future right-hand now, not when you can "afford" it. Then estate and probate attorney...

info_outline 1172. A Rich Life AND a Full Bank Account show art 1172. A Rich Life AND a Full Bank Account

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Everyone online is screaming at you about virality, volume, and the next thing you "have to" do to be successful. Kelly is here to make the case for the opposite: becoming a quiet millionaire. In this episode, she draws a hard line between chasing popularity and building something real, and gets honest about the cost of the chase, the marriages, the health, the best years of our lives traded for a highlight reel that doesn't match reality. What's inside: Why the online world confuses popularity with success The ruthless elimination that blows your calendar wide open The four Rs and why 90% of...

info_outline 1171. If It's Going to Be, It's Up to Me show art 1171. If It's Going to Be, It's Up to Me

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Kelly answers the questions pouring in as readers work through The Miracle Hour, and zeroes in on the ones that matter most for actually taking action. She opens with the trap catching the most people: chasing perfection instead of taking imperfect action, and shares how some readers made $8K to $15K in their very first Miracle Hour without anything being "ready." From there she reads a powerful insert from Chapter 2 on reclaiming your life an hour at a time, including her own health journey and the surprising lesson that what you focus on is what gets done, in any area of life you want to...

info_outline 1170. Stop Chasing, Start Building Relationships show art 1170. Stop Chasing, Start Building Relationships

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Kelly is back with a straight-talk episode on what it actually takes to grow right now, in a market that's changing faster than most business owners are willing to admit. She walks through the shift she keeps coming back to, why trust has become the single most valuable currency in business, and the specific moves that are working today versus the ones that quietly stopped working a while ago. Along the way she reframes what real growth looks like, where most founders are misplacing their time and energy, and the mindset shift that makes the next level feel far more attainable than it does...

info_outline 1169: One Hour a Day: The Full Miracle Hour Walkthrough Pt. 1 show art 1169: One Hour a Day: The Full Miracle Hour Walkthrough Pt. 1

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode, Kelly opens up the Miracle Hour and walks through the system section by section, the same daily practice that lets her team make sales by 9:00 AM and treat their whole funnel in a single focused hour. She starts with the core idea most business owners miss entirely: there is untapped success already sitting inside your business right now, in the relationships and opportunities you've already created. From there she breaks down how the Miracle Hour actually works, why the order you do your activity in changes everything, and how one hour of intentional relationship-building...

info_outline 1168. The Businesss Breakthrough Hotline Part 2: Turning Relationships Into Revenue show art 1168. The Businesss Breakthrough Hotline Part 2: Turning Relationships Into Revenue

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Today's episode is a Part 2 segment of  The Busness Breakthrough Hotline: Heather has built Publicity for Good into a 70-person team over 10 years, but she's stuck at a plateau and wants to scale so she can have more freedom and presence as a mom. In this conversation, Kelly gives her a full, tactical playbook for turning her deep well of warm relationships into consistent, booked deals. They get specific fast: how to make cold-feeling outreach an instant yes by addressing every objection up front, why her team needs a crisp one-sheet and training on the top 10 objections, and how to...

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A few months ago, Kelly barely knew what Substack was. Now it's about to cross $100K in added revenue for the business, and she's convinced it can become a multimillion-dollar trust-building funnel.

In this episode, she shares where the Substack strategy stands now, why she's genuinely excited about the platform's new updates, and why a platform taking real steps to protect the authenticity of the human voice is something every creator should be celebrating, especially as the other platforms drown in AI slop. Then she gets into the moves she's making next, including betting on her daughter Madison's business by moving it entirely to Substack, and launching two brand-new publications to show the exact same growth model working in completely different niches.

If you've been wondering whether Substack could work for your industry, this episode is going to SHOW you rather than TELL you.

What's inside:

  • Why the AI scanner's rocky start is still a good sign
  • What actually makes Substack different from every other platform
  • The two new publications we are growing from 0 (and the strategy behind them)
  • Why now is the moment to claim a leadership position on the platform

Timestamps

  • 00:00 — The one platform taking steps to protect the human voice
  • 01:00 — The Substack journey and crossing $100K in revenue
  • 03:00 — Substack's new AI scanner and why the inaccuracy doesn't worry Kelly
  • 06:00 — Why Substack is different: authenticity, trust, and depth
  • 08:00 — Moving her daughter's whole business to Substack
  • 12:00 — The monthly campaigns generating hundreds of paid subscribers
  • 13:30 — A publication for parents raising courageous, confident daughters
  • 16:00 — A publication for all things marketing and personal branding, with Danielle
  • 17:30 — How the whole strategy feeds our programs 
  • 18:30 — Claim your leadership position on Substack now while the window is open

(Resources & Mentions