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711: Change Your Identity to Change Your Life

Beyond The Technique Podcast

Release Date: 07/30/2026

711: Change Your Identity to Change Your Life show art 711: Change Your Identity to Change Your Life

Beyond The Technique Podcast

If you want a new life, a stronger business, or a better future, you must first become someone who believes those outcomes are possible. In this powerful episode, Kati shares how changing her identity helped her overcome lifelong struggles, lose more than 100 pounds, and transform the way she leads and lives. Salon owners and leaders will learn how to replace limiting labels with empowering “I am” statements, trade “I should” for “I must,” and take full ownership of their results. Tune in for an honest and motivating reminder that lasting change begins when you envision who you...

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710: The Book Every Salon Leader Needs, with Heather Bagby! show art 710: The Book Every Salon Leader Needs, with Heather Bagby!

Beyond The Technique Podcast

What if happiness wasn't just a personal goal—but a competitive business advantage? In this episode, Heather Bagby shares the powerful Head, Heart, and Hands framework from her new book, Beautiful and Balanced, revealing how emotional intelligence, strategic thinking, and consistent action can help salon leaders build stronger teams, develop grit, and create lasting success. If you're looking for the leadership book every salon owner should read, this conversation will challenge the way you think about growth, fulfillment, and building a business that thrives from the inside out.   ...

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709: Get Up, Get Out, and Gain Experience show art 709: Get Up, Get Out, and Gain Experience

Beyond The Technique Podcast

Are your stylists and service providers building their careers through real-world experiences—or just watching everyone else's on social media? In this episode, Kati challenges salon owners, leaders, hairstylists, and beauty professionals to get out from behind the screen, seek meaningful education, build powerful industry relationships, and place themselves in environments that fuel long-term growth. Discover why proximity to great people, inspiring salons, and transformational experiences will always outperform chasing trends and algorithms. If you're ready to reignite your passion,...

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708: Heal the Industry, with Ashlee Vance show art 708: Heal the Industry, with Ashlee Vance

Beyond The Technique Podcast

Discover how salon owner and mentor Ashley Vance is leading a movement to heal the beauty industry by addressing burnout, mindset, and the leadership challenges that keep salons from thriving. In this inspiring conversation, Ashley shares her journey from receptionist to multi-location salon owner, why integrity and direct communication are essential for healthy teams, and how salon leaders can create environments where people grow instead of simply surviving. If you're committed to building a stronger culture, developing emotionally resilient professionals, and helping shape a healthier...

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707: Stop Planning, Start Swimming show art 707: Stop Planning, Start Swimming

Beyond The Technique Podcast

Today, your host Kati Whitledge encourages salon and spa owners to leap into the deep end, reminding leaders that building a dream business requires huge faith to face unpredictable unknowns. Drawing from a raw personal story of a failed collaboration and a lawsuit early in her career, Kati reveals how to navigate toxic professional relationships and double down on your determination to succeed. She breaks down why owners must stop overcomplicating operations and instead shift their core focus to nurturing client relationships and inspiring staff to buy into them as a leader. Tune in to learn...

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706: Four Pillars to Becoming a Powerful Educator show art 706: Four Pillars to Becoming a Powerful Educator

Beyond The Technique Podcast

For salon, spa, and beauty industry educators, great facilitation is about more than sharing information—it's about creating experiences that people remember and apply. In this episode, Kati sits down with industry educator and Redken facilitator Mandy McCullough to explore the four pillars of dynamic teaching: visual engagement, auditory engagement, physical engagement, and self-discovery. Whether you're leading team meetings, onboarding new hires, teaching classes, or presenting on stage, you'll learn practical strategies to transform passive learning into active experiences that improve...

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705: I've Retired From Salon Ownership Part One show art 705: I've Retired From Salon Ownership Part One

Beyond The Technique Podcast

This episode is deeply personal. Kati Whitledge shares the unfiltered story behind her decision to retire from salon ownership after building, growing, rebuilding, and ultimately selling her award-winning salons. From navigating team walkouts, COVID, leadership challenges, and overwhelming stress to creating a successful succession plan and finding the right next owner, this episode is packed with hard-earned leadership lessons, practical insights, and hope for every salon owner wondering what comes next. Whether you're building your dream salon, facing a difficult season, or thinking about...

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704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis! show art 704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!

Beyond The Technique Podcast

In this episode of Beyond the Technique, Alfredo Lewis shares his incredible journey from aspiring actor to celebrity hairstylist, educator, corporate executive, and founder of an innovative new hair color treatment designed to help preserve color and boost shine. Alfredo opens up about the mentors who shaped his career, the personal challenges he overcame, and the pivotal moments that reignited his passion for the beauty industry. Hairstylists and salon owners will walk away inspired by his story of resilience, innovation, and his vision for creating new revenue opportunities while empowering...

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703: Lessons I've Learned Having Over 140 Employees show art 703: Lessons I've Learned Having Over 140 Employees

Beyond The Technique Podcast

Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled with letting people go, taken employee departures personally, or questioned your strength as a leader, this conversation will give you practical perspective and renewed confidence to keep moving forward. Tune in to discover why your team can become your greatest teachers and how every leadership...

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702: Never Lose Sight of Your Vision show art 702: Never Lose Sight of Your Vision

Beyond The Technique Podcast

What happens when a salon owner stays true to their vision—even when it requires making difficult decisions and navigating unexpected challenges? In this episode, Chris shares her journey through salon ownership, leadership, expansion, setbacks, and ultimately creating a business that aligns with her values, purpose, and passion for wellness. Salon and spa owners will gain powerful insights on protecting their vision, avoiding burnout, making courageous leadership decisions, and building a business that supports both professional success and personal fulfillment.   WATCH ON YOUTUBE:...

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More Episodes

If you want a new life, a stronger business, or a better future, you must first become someone who believes those outcomes are possible. In this powerful episode, Kati shares how changing her identity helped her overcome lifelong struggles, lose more than 100 pounds, and transform the way she leads and lives. Salon owners and leaders will learn how to replace limiting labels with empowering “I am” statements, trade “I should” for “I must,” and take full ownership of their results. Tune in for an honest and motivating reminder that lasting change begins when you envision who you want to become—and consistently start living like that person today.

 

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