How to Write, Publish, and Market a Book that Makes an Impact

On this episode of The Jon Gordon Podcast, join Jon and Kathryn Gordon for a candid, behind-the-scenes look at what it really takes to write, publish, and market a book that makes an impact. Drawing from their own experience - rejections, bestselling success, and the wisdom gained along the way - Jon and Kathryn share why your message matters and how a single book can ripple across lives, industries, and even generations.

From the “burning desire” that signals it’s time to write, to the struggles of clarifying your core message and avoiding the trap of cramming several books’ worth of ideas into one, Jon and Kathryn are honest about both the challenges and rewards of the writing process. You’ll hear how discipline, consistency, and a willingness to write amidst life’s chaos helped shape books that continue to change lives years after publication.

The episode dives deep into the realities of publishing today - demystifying traditional, self, and hybrid publishing paths, including the financial and creative tradeoffs of each. Jon and Kathryn pull back the curtain on royalties, rights, and the practical business of owning your words, with insights from their own journey and the authors they guide through Gordon Publishing.

But writing and publishing are only the beginning. This episode is packed with actionable marketing strategies—to build your platform, launch teams, and connect directly with readers. You’ll also discover what’s working now to make your book stand out, from leveraging newsletters to fostering authentic author communities.

Above all, this is a conversation driven by belief in the power of story and encouragement for every aspiring author. If you’re wrestling with self-doubt, paralyzed by the search for the “perfect” format, or unsure of your next step, you’ll leave this episode inspired: your words have worth, your process matters, and the right guidance can help you bring your book—and your purpose—into the world.

Let us help you take your next steps in writing or publishing your book! Schedule a free Author Session at: https://gordonpublishing.com/session

 

Rather watch this message? You can access the workshop replay at: https://jongordon.com/webinar-how-to-write-publish-and-market-a-book/ 

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