2519: Topic Showcase: Knowing Your Numbers
The Level 10 Contractor Daily Podcast
Release Date: 08/01/2026
2563: The Contractor’s Guide To OTT, Part 1 of 3
The Level 10 Contractor Daily Podcast
OTT advertising used to be too expensive for most contractors. Now the economics have changed. Rich Harshaw explains how streaming television can deliver targeted reach, meaningful frequency, better tracking, and stronger integration with your existing marketing. Learn what CPMs really mean, why premium inventory may be overpriced, and how to decide whether your company is ready for OTT right now.
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2562: Sunday Podcast: Leadership Tips, Part 2
The Level 10 Contractor Daily Podcast
It’s Sunday; that’s when Rich turns his attention to topics having to do with personal development or spirituality--or sometimes both. Today’s topic is leadership. In the early 2000’s, Rich compiled a list of leadership tips. Today is part 2 of last week’s “Leadership Tip.”
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2561: Topic Showcase: Billboards
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week,we take our advertising on the road and discuss billboards–when to use them, what to buy, and what to put on them.
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2560: Guerrilla Marketing Tactics You Can Use Right Now
The Level 10 Contractor Daily Podcast
Today’s podcast is all about Guerrilla marketing, a topic that Rich brings up from time to time… it’s all about marketing tactics that take more time than money, and are perfect for companies who are just starting out… and as you’ll hear, they’re also good for companies who have been around for a while. It’s all about the mindset. Like sending out Coconut mailers. Yep, you’re about to learn about THAT.
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2559: TBT: Writing Like People Think: John Smith Headlines
The Level 10 Contractor Daily Podcast
If you want to see the world through John Smith’s eyes, you have to see the world through John Smith’s eyes… and on today’s throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect’s--head… and then write headlines that capture what he’s thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing… and what he calls “John Smith Headlines” are one of the most effective ways to write headlines. If you’re a marketing student, this is a great podcast for you!
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2558: How to Create a Cult Following
The Level 10 Contractor Daily Podcast
How would you like to develop a cult following in your business… along the lines of Walt Disney, Apple, or Chick Fil a? I’m talking about “irrational loyalty” where people just LOVE to give you their money? That’s what Rich is here to talk about today… with lots of good ideas and stories to illustrate them.
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2557: 10 Identity-Based Radio Ads In 10 Minutes (Vol. 1)
The Level 10 Contractor Daily Podcast
10 Kick Butt Ads that are killing it· from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
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2374: 5 Ways To Motivate Your Employees Besides Paying Them More
The Level 10 Contractor Daily Podcast
In honor of Labor Day, stop losing your best employees! We revisit a popular 5 Ways to Monday YouTube video.Rich reveals 5 proven strategies to motivate your remodeling or home services team without breaking the bank. Learn why growth can outpace culture, the power of random appreciation, and how a $60 cash gift created legendary loyalty. Perfect for contractors struggling with burnout and retention issues.
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2555: Sunday Podcast: Leadership Tips, Part 1
The Level 10 Contractor Daily Podcast
It’s Sunday; that’s when Rich turns his attention to topics having to do with personal development or spirituality--or sometimes both. Today’s topic is leadership. In the early 2000’s, Rich compiled a list of 101 leadership tips… and called it “101 Leadership Tips.” Then he expanded it to 168 Leadership Tips, but never changed the name. So today he’ll cover the first half of this list--84 tips to be exact, and then next week he’ll cover the other half.
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2554: Topic Showcase: Building Engagement on Facebook
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we round up a few clips to remind you just how powerful a tool Facebook can be. You’ve heard Rich talk about social media and specifically Facebook on the podcast… about a million times. And for good reason! It’s a really great way to get in front of… well, just about every prospect you could ever hope to sell something to.
info_outlineToday we steer away from content creation and strategy to focus on the fundamental knowledge for successful marketing, namely: knowing your numbers. Unless you know the numbers behind your business, you’re likely to fail at your marketing endeavors, either spending too much money or not spending enough to grow your business into the Level 10 giant you desire.