The 401(k) rules have changed. Has your retirement plan?
20/20 MONEY: The Business of Optometry
Release Date: 08/24/2026
20/20 MONEY: The Business of Optometry
The most expensive professional service may not be the one with the highest price—it may be the one you mistakenly thought was a great deal. In this episode of 20/20 Money: The Business of Optometry, I explore the familiar idea of “good, fast, and cheap: pick two” and applies it to the professional services optometric practice owners rely on every day. It’s easy to compare prices. It’s much harder to compare value—especially when you’re hiring an attorney, financial advisor, consultant, accountant, IT provider, or other professional precisely because they possess...
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What does it really take to build and lead a successful multi-location optometry practice? In this episode of 20/20 Money, I’m joined by Dr. Andy Yaryan, Dr. Jeni Kohn, and Dr. Patrick Curran, three experienced practice owners who offer an honest look at what is happening beneath the surface of a growing practice. We discuss the challenges that remain even after achieving visible success, including rising expenses, staffing and culture, shrinking margins, associate recruitment, and the danger of becoming complacent. We also explore how each owner evaluates investments in the practice,...
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The most expensive mistake in your practice might be solving a problem you never proved existed. Dr. Jen Stewart joins me back on the show for a conversation about making better decisions before writing the check. Inspired by we explore why practice owners should test assumptions, gather evidence, and understand what success actually looks like before committing significant money or resources to a decision. One idea kept resurfacing throughout our conversation: more isn’t better; better is better. Before you hire another employee, buy another piece of equipment, or sign...
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The investments you own may be perfectly reasonable—and still be completely wrong for you. In this episode of 20/20 Money: The Business of Optometry, I’m joined again by Peter Lazaroff, Chief Investment Officer at Plancorp and author of , for a conversation about what actually makes an investment portfolio “perfect.” We discuss why portfolio construction has to begin with the investor rather than the investments, why simplicity is valuable but shouldn’t become an ideology, and how to evaluate whether added complexity is actually solving an important problem. Peter...
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You may feel diversified while quietly becoming more dependent on the exact same sources of wealth. In this episode of 20/20 Money: The Business of Optometry, I explore concentration risk from two angles that practice owners often don’t connect: what’s happening inside an investment portfolio and what’s happening on their personal balance sheet as their practice becomes more valuable. We start with the S&P 500. Because the index is market-cap weighted, the companies that perform best naturally become larger portions of the index. Today, . That doesn’t make the S&P 500 a bad...
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What if one of the most familiar parts of your optometry practice is also one of the things most overdue for a rethink? This week’s episode of 20/20 Money: The Business of Optometry is a little different. After a few updates on what’s ahead for the podcast—including upcoming guests, a potential optometry-owner ski meetup at Copper Mountain before IDOC Connection 2027, and an opening in the OD Masterminds Founders Club—I’m sharing an episode from another project that some listeners may not yet have discovered: The Optometry Success Podcast. The Optometry Success Podcast...
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If your practice has been using the same retirement plan for years simply because “it works,” you may be leaving valuable planning opportunities on the table. On this episode of 20/20 Money: The Business of Optometry, I’m joined by Jared Porter, co-founder of 401GO, for a practical conversation about how much the qualified retirement plan landscape has changed—and why optometric practice owners should periodically reevaluate whether their current plan still fits their business. We discuss why SIMPLE IRAs may no longer be as “simple” or advantageous as many owners assume, how...
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Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed. On this episode of 20/20 Money: The Business of Optometry, I’m joined by Jeremy Bono, Director of Optometry Marketing Services at IDOC, for a wide-ranging conversation about what effective marketing actually looks like inside an optometry practice. We start with a bigger question: does the public really understand what an optometrist does—and, more importantly, why they should regularly see one? From there, Jeremy and I explore why simply saying that you provide...
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What if the pressure to add specialty services is distracting you from the value already sitting inside your practice? In this episode of 20/20 Money: The Business of Optometry, Adam is joined by Dr. Kyle Klute for a thought-provoking conversation about specialization, comprehensive eye care, and the growing pressure practice owners may feel to purchase new technology or build a niche service line. Kyle explains why labeling dry eye, myopia management, glaucoma, and other areas as “specialties” can unintentionally allow optometrists to treat them as optional. Instead, he argues that ODs...
info_outline20/20 MONEY: The Business of Optometry
A profitable practice can create tremendous cash flow—but it does not automatically create personal wealth. In this episode of 20/20 Money: The Business of Optometry, Adam bridges the gap between running a successful optometry practice and using that success to build lasting financial independence. Drawing on nearly 20 years of working with business owners, he explains why practice size, income, and personal net worth are related—but far less correlated than many owners assume. Adam shares several patterns consistently demonstrated by financially independent practice owners,...
info_outlineIf your practice has been using the same retirement plan for years simply because “it works,” you may be leaving valuable planning opportunities on the table.
On this episode of 20/20 Money: The Business of Optometry, I’m joined by Jared Porter, co-founder of 401GO, for a practical conversation about how much the qualified retirement plan landscape has changed—and why optometric practice owners should periodically reevaluate whether their current plan still fits their business.
We discuss why SIMPLE IRAs may no longer be as “simple” or advantageous as many owners assume, how technology has reduced much of the administrative burden historically associated with 401(k) plans, and why payroll integration should be one of the most important considerations when evaluating a provider.
We also unpack some of the planning opportunities created by recent retirement-plan legislation, including startup and auto-enrollment tax credits, increased contribution opportunities, plan-design flexibility, and the ability to use profit-sharing contributions as part of a broader tax and cash-flow strategy.
Jared and I also dig into an increasingly popular strategy: the mega backdoor Roth.
While it can be valuable in the right circumstances, we explain why after-tax contributions aren’t automatically available—or advantageous—for every practice owner and how required nondiscrimination testing can quickly change the math.
This episode isn’t about convincing every practice owner that they need a 401(k). It’s about understanding the options available today so you can make an educated and informed decision about whether your current retirement plan is still the right tool for your practice, your employees, and your own financial independence.
Some of the topics we cover include:
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Why SIMPLE IRAs can become limiting as a practice grows
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How modern 401(k)s differ from the plans many owners remember from years ago
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Payroll integration and what “360-degree integration” actually means
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Auto-enrollment requirements and recent retirement-plan legislation
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Tax credits that may offset the cost of establishing and operating a plan
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Matching versus safe-harbor non-elective contributions
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Using profit sharing as part of a practice owner’s tax strategy
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Why plan design should begin with the end in mind
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Roth 401(k)s, after-tax contributions, and the mega backdoor Roth
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The testing requirements that can derail an after-tax contribution strategy
NBS (Next Best Step): Pull out the details of your current retirement plan and ask your advisor to evaluate it based on today’s rules—not the assumptions that were true when the plan was originally established. Specifically, review your contribution limits, employer contribution structure, payroll integration, investment flexibility, administrative costs, available tax credits, and whether profit sharing could improve your overall tax and retirement strategy.
Have a podcast-related question? Contact our team here!
Resources:
Link: 5 reasons why I hate the SIMPLE IRA
Download the Practice Owner's Financial Toolkit
20/20 Money Ultimate Financial Success Masterclass
Check out Adam's book: How to Buy an Optometry Practice
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