2544: Itty Bitty, Teeny Tiny Canvassing
The Level 10 Contractor Daily Podcast
Release Date: 08/26/2026
2580: TBT: Turning One Sale Into Many - Proximity Marketing
The Level 10 Contractor Daily Podcast
It’s another Throwback Thursday… and today we dip into the vault to pull out a webinar Rich did about 5 years ago on the topic of Turning One Sale into Many. The webinar is pretty long, and covers two distinct topics, so I’m going to give you the first half today--proximity marketing… and the second half next Thursday… getting referrals. In both cases the idea is simple and easy to understand: Leverage your customers to get them to help you find MORE customers. Today, Rich will go through his Super Robust Proximity marketing program… including touching the neighbors several...
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2579: Why You Should Attend Top 500 Live in Vegas
The Level 10 Contractor Daily Podcast
What can you learn from contractors who’ve built nine-figure businesses—and the mistakes they’d avoid next time? Rich and Qualified Remodeler’s Pat O’Toole preview TOP 500 LIVE 2026, from growth and profitability to lead generation, AI, and sales leadership. Hear why Rich keeps coming back for the speakers, the trade show, and conversations with people doing the work.
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2578: 10 Identity-Based Radio Ads In 10 Minutes (Vol. 4)
The Level 10 Contractor Daily Podcast
Today is the FOURTH volume of our series called “10 Identity-Based Radio Ads in 10 Minutes”...and as the name would suggest, I’m going to play 10 ads for you… each is a minute long… so that’s 10 minutes. You’ll hear 2 ads each from 5 different Level 10 Clients… These are ads that are on the air, working hard to get great results for our clients! This is what you can expect from Level 10 if we help you with your radio–or TV–in your market.
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2577: Six Ways To Put OTT To Work Alongside Your Other Marketing
The Level 10 Contractor Daily Podcast
You don’t need a Bud Light budget to become the contractor homeowners remember. In Part 2 of his OTT series, Rich reveals six ways to use streaming TV alongside direct mail, canvassing, storm response, home shows, and traditional TV. Learn how to target the right neighborhoods, reinforce your existing campaigns, test commercials, and turn repeated exposure into more appointments and sales for your company.
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2576: Sunday Podcast: I Hate These Stupid Macaroons
The Level 10 Contractor Daily Podcast
As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Do you like Mac-a-roons, you know those cute little cookies that look like little brightly-colored hamburgers? Or are they called Mac-a-rahns? Well, it doesn’t matter what they’re called. Or… as Rich found out--maybe it does. Today he’s going to explore the topic of being either an accuser… or an advocate… and why, all things considered, being an advocate is probably better. It all starts down at the local mac-a-roon… eh… mac-a-rahn shop.
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2575: Topic Showcase: Postcards
The Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. That’s over 1000 episodes of fantastic treasures and marketing gold to curate from! This week, we head out to the mailbox to discuss the magic of postcard advertising. Rich reminds us often how our marketing has to fight for a prospect’s attention. A postcard allows you to interrupt their busy minds with a bold headline or striking image. Like a billboard in the post. You have the time it takes for the postcard to...
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2574: Rich's 2.5 Hour Presentation In San Antonio
The Level 10 Contractor Daily Podcast
Hear Rich Harshaw’s San Antonio presentation for GAF, where he goes off script with stories, insights, and a deep exploration of why identity is essential to every part of your marketing—including digital.
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2573: TBT: Getting Inside John Smith's Head
The Level 10 Contractor Daily Podcast
There’s an old saying in marketing that says “if you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes. That seems pretty obvious, but it actually goes a lot further than just knowing what your target prospect--John Smith--likes and dislikes. It often entails knowing what John Smith wants before he even knows he wants it… so you have to understand how he receives information… how he processes it… and how he reacts to it. You have to literally be able to think like John Smith to be able to be successful in marketing. Oh,...
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2572: Random Wednesday - Being Nice, Speeding Up Time, Betty Crocker, & More
The Level 10 Contractor Daily Podcast
Today we have a random episode for you. This is where Rich covers multiple topics in rapid fire fashion… usually little nuggets and tidbits he’s observed… and he rolls them all out in one episode. Today he’s going to talk about the world’s greatest flight attendant, onboarding best practices, credit card lounges, Betty Crocker–yes, I said Betty Crocker… the psychology of time, and something about a haircut. Yes, random. That’s the point!
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2571: 10 Identity-Based Radio Ads In 10 Minutes (Vol. 3)
The Level 10 Contractor Daily Podcast
10 Kick Butt Ads that are killing it from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
info_outlineWant to get the great results that come from canvassing without having all the hassle of recruiting and managing a canvassing crew? Well do we have a treat for you! Today Rich is going to talk about what he calls “Micro-Canvassing,” and no, we’re not talking about hiring a bunch of short people to knock on doors. Nope. We’re talking about scaling the process down from a van full of guys to just one person… and instead of sending him out to knock doors cold, Rich is going to give you some ideas on how to grease the wheels before he ever knocks a door--to give him a better chance of actually making an appointment. This idea was the forerunner of the Brand Ambassador… and has great applications for the Brand Ambassador program.