2576: Sunday Podcast: I Hate These Stupid Macaroons
The Level 10 Contractor Daily Podcast
As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Do you like Mac-a-roons, you know those cute little cookies that look like little brightly-colored hamburgers? Or are they called Mac-a-rahns? Well, it doesn’t matter what they’re called. Or… as Rich found out--maybe it does. Today he’s going to explore the topic of being either an accuser… or an advocate… and why, all things considered, being an advocate is probably better. It all starts down at the local mac-a-roon… eh… mac-a-rahn shop.
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2575: Topic Showcase: Postcards
The Level 10 Contractor Daily Podcast
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. That’s over 1000 episodes of fantastic treasures and marketing gold to curate from! This week, we head out to the mailbox to discuss the magic of postcard advertising. Rich reminds us often how our marketing has to fight for a prospect’s attention. A postcard allows you to interrupt their busy minds with a bold headline or striking image. Like a billboard in the post. You have the time it takes for the postcard to...
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2574: Rich's 2.5 Hour Presentation In San Antonio
The Level 10 Contractor Daily Podcast
Hear Rich Harshaw’s San Antonio presentation for GAF, where he goes off script with stories, insights, and a deep exploration of why identity is essential to every part of your marketing—including digital.
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2573: TBT: Getting Inside John Smith's Head
The Level 10 Contractor Daily Podcast
There’s an old saying in marketing that says “if you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes. That seems pretty obvious, but it actually goes a lot further than just knowing what your target prospect--John Smith--likes and dislikes. It often entails knowing what John Smith wants before he even knows he wants it… so you have to understand how he receives information… how he processes it… and how he reacts to it. You have to literally be able to think like John Smith to be able to be successful in marketing. Oh,...
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2572: Random Wednesday - Being Nice, Speeding Up Time, Betty Crocker, & More
The Level 10 Contractor Daily Podcast
Today we have a random episode for you. This is where Rich covers multiple topics in rapid fire fashion… usually little nuggets and tidbits he’s observed… and he rolls them all out in one episode. Today he’s going to talk about the world’s greatest flight attendant, onboarding best practices, credit card lounges, Betty Crocker–yes, I said Betty Crocker… the psychology of time, and something about a haircut. Yes, random. That’s the point!
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2571: 10 Identity-Based Radio Ads In 10 Minutes (Vol. 3)
The Level 10 Contractor Daily Podcast
10 Kick Butt Ads that are killing it from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
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2570: 5 Ways To Create Offers For Your Advertising
The Level 10 Contractor Daily Podcast
Today Rich is going to talk about 5 Ways to Create offers in your advertising. It’s a little bit different than normal because it’s not “5 Ways” as much as it is “5 Kinds”... but you’ll get the idea. From Buy Now and we’ll give you a big discount… to no offer at all… and 3 other levels in between, Rich is about to teach you how to create 5 different kinds of offers--complete with examples.
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2569: Sunday Podcast: How To Remove Warts, With Or Without A Miracle
The Level 10 Contractor Daily Podcast
As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today’s episode is definitely more on the spiritual side… as Rich talks about miracles, and how they may not be quite as rare as you think.
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2568: Topic Showcase: Converting Leads
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, it’s time to speak about conversions. You have the leads, they’re pouring in, but when it comes time to close the deal, you’re fumbling the bag. What are you doing wrong? Rich has a few ideas on the matter, that begin with how well you’re selling yourself in the first place and end inside the home.
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2567: How To Choose A Great Domain Name
The Level 10 Contractor Daily Podcast
Does your company need a new domain name for your website? Or do you think that MAYBE you need a new domain name? Well you’ve come to the right place. On today’s podcast, Rich walks you through the do’s and dont’s of choosing a good URL for your company… and in some cases, your company name. This one’s pretty quick--but jam packed with a lot of great info.
info_outlineIt’s Throwback Thursday, so I headed over to the archives and chose this gem for you today. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this webinar is called “100 Power Statements” and it’s pretty much exactly what the title would suggest. Rich has written 100 headlines that are, well, powerful… and he’s going to read through them and give some commentary on HOW and WHY they are powerful. If you’re a serious student of writing copy… creating an identity… or just killer marketing, this one’s going to be a lot of fun for you!