loader from loading.io

Episode 181 - The Perfect Persuasive Presentation

Maximize Your Influence

Release Date: 03/22/2017

Street Smarts Decoded - Influence Secrets the Books Don’t Teach show art Street Smarts Decoded - Influence Secrets the Books Don’t Teach

Maximize Your Influence

Street smarts is the REAL currency—the raw, gut-level intelligence that turns weak negotiators into deal-closers, and average salespeople into legends. This isn’t theory. This is survival-level dominance—the kind that reads a room in 3 seconds, flips objections into yeses, and makes people beg to buy from you. Without it? You’re getting eaten alive. With it? You can increase your income, your influence, your LIFE. Street smarts defined: It’s your social IQ —reading people like a book, adapting in chaos, and making split-second moves that win. It’s not EQ. It’s not book smarts....

info_outline
Beat Prospect Procrastination - Close Deals Faster show art Beat Prospect Procrastination - Close Deals Faster

Maximize Your Influence

Let’s talk about the silent killer of sales, influence, and motivation: Inaction Inertia. This psychological trap is costing you deals, delaying decisions, and keeping your prospects stuck in neutral. Inaction Inertia happens when someone misses an opportunity and becomes less likely to act on similar ones later. It’s not just hesitation—it’s psychological sabotage. Studies show that when people pass on a good deal, they feel regret, and that regret makes them avoid future decisions to protect themselves from more disappointment. This isn’t just psychology—it’s persuasion...

info_outline
How Poker And Other Games Can Help Us Influence And Negotiate show art How Poker And Other Games Can Help Us Influence And Negotiate

Maximize Your Influence

Poker - Your Secret Weapon to DOMINATE Influence & Negotiation Most people think poker is about luck or counting cards. WRONG. The game of poker is a masterclass in influence—reading people, and understanding human nature. If you can’t influence at the table, you’re getting crushed in the corporate world, sales calls, and life.   Poker is influence training on steroids.  Want to crush negotiations and close bigger deals? Discover tools and techniques that will help you become a power persuader.

info_outline
Cognitive Defusion for Smarter Decisions and Stronger Influence show art Cognitive Defusion for Smarter Decisions and Stronger Influence

Maximize Your Influence

In today's fast-paced world, your mindset is the ultimate game-changer. It shapes how you respond to challenges, build meaningful connections, and influence others. But what if you could step back from the mental chatter that holds you back? Understanding cognitive defusion—a powerful psychological tool—can transform your inner dialogue, triggering increased motivation, and personal growth. It's not about suppressing thoughts; it's about mastering them to live more intentionally and effectively. Beyond personal benefits, cognitive defusion can be a secret weapon for influencing others. By...

info_outline
The Deal Killer: Top Negotiation Mistakes to Avoid show art The Deal Killer: Top Negotiation Mistakes to Avoid

Maximize Your Influence

The Biggest Negotiation Mistakes  Negotiation skills are essential in both personal and professional life, empowering individuals to resolve conflicts, and secure better deals. Whether closing a business contract, discussing salary raises, or navigating family disputes, effective negotiation leads to win-win outcomes, fostering trust and efficiency. Poor negotiation, however, can result in lost opportunities, financial setbacks, or damaged partnerships. Failing to prepare adequately undermines even the strongest positions, turning potential successes into regrettable failures. By...

info_outline
Influence Up - How To Leverage Your Persuasion Power show art Influence Up - How To Leverage Your Persuasion Power

Maximize Your Influence

Unlock Your Inner Persuasion Superpower: Your Personal Power Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised ethically over an audience? This depends on the type of power, its application, and the intent behind it. Individuals inherently possess different forms of power in every situation. It is a fundamental aspect of human behavior to acknowledge and align with authority and expertise.  When an audience...

info_outline
Permanent Retention - Primacy vs. Recency Effect show art Permanent Retention - Primacy vs. Recency Effect

Maximize Your Influence

Imagine commanding any room, captivating every listener, and leaving a lasting impression that seals the deal—whether you're pitching a product, leading a team, or inspiring change. In a world where attention spans are shrinking to mere minutes, this show reveals how to make your message stick, ensuring your audience stays hooked and persuaded.    Why do some messages linger while others fade? The primacy and recency effects explain it: people remember what comes first and last most vividly. Going first in a pitch, like a keynote speaker setting the tone, leverages primacy to plant...

info_outline
Metaphor Mastery: Unlock the Secret Language of Influence show art Metaphor Mastery: Unlock the Secret Language of Influence

Maximize Your Influence

Metaphor Mastery: Unlock the Secret Language of Influence Imagine unlocking a hidden superpower in your everyday conversations—one that turns ordinary words into irresistible forces of persuasion, capable of swaying opinions, closing deals, and inspiring action like never before. Metaphors are powerful tools for shaping minds and hearts. Whether you're a salesperson pitching your next big idea, or a leader motivating your team, this show equips you with the secrets to influence effortlessly.   At the core of metaphor mastery lies the understanding that metaphors bridge the abstract and...

info_outline
Persuade Without Pushing - The Art And Science of Sticky Stories show art Persuade Without Pushing - The Art And Science of Sticky Stories

Maximize Your Influence

Persuade Without Pushing: The Art and Science of Storytelling In a world overflowing with information, stories are the key to grabbing attention and holding it.  Stories captivate your audience, forge unshakable connections, and influence without ever feeling like a hard sell.  Whether you’re a business leader, marketer, or entrepreneur, stories make your message unforgettable. Stories do more than entertain—they persuade without detection.  By weaving your ideas into compelling narratives, you can guide your audience toward your goals without them feeling pressured....

info_outline
How To Close The Closer - Tools for Persuading Persuaders show art How To Close The Closer - Tools for Persuading Persuaders

Maximize Your Influence

Ever wondered how to close a hard core closer?  Did you know that salespeople are easier to sell then the average person? Enter "How to Close the Closer," the podcast that demystifies the art of persuading the persuaders.   Whether you're in B2B sales, pitching services, or just honing your influence skills, this podcast equips you with tools to flip the script on even the toughest prospects. Maximizeyourinfluence.com

info_outline
 
More Episodes

Structuring Persuasive Presentations

Why should we be concerned with the structure of a persuasive presentation? Top predictor of professional success is how much you enjoy and how good you are at public speaking.   Studies also show the ability to give presentations was ranked as the most critical skill needed to move up in today’s business environment.

 

Before we jump into the meat of this topic, remember as you prepare your persuasive message that you want to focus on one defined issue. You are not there to persuade on ten different points. Stay focused and steer clear of sensitive issues that aren't on your original agenda. In other words, don't inadvertently offend your audience on one issue when your focus in on another. The structure of your persuasive message should follow the pattern discussed below.

 

  1. Create Interest

You have to generate an interest about your chosen topic. Your audience needs a reason to listen: Why should they care? What's in it for them? How can you help them? A message that starts with a really good reason to listen will grab the attention of the audience, enabling you to continue with the message. Without this attention, there is no hope of getting your message across.

 

  1. State the Problem

You must clearly define the problem you are trying to solve. The best pattern for a persuasive presentation is to find a problem and relate how it affects the audience. In this way, you show them a problem they have and why it is of concern to them. Why is this a problem to your audience?  

 

  1. Offer Evidence

This is the support you give to your argument. Evidence validates your claims and offers proof that your argument is correct. It allows your audience to rely on other sources besides you. Evidence can include examples, statistics, testimonies, analogies, and any other supporting material used to enhance the integrity and congruency of your message.

 

  1. Present a Solution

You have gained your audience's interest and provided evidence in support of your message; now you must solve their problem. You present the argument you want them to believe and satisfy the need you have identified or created. You have created dissonance and now you are providing the solution. How can your product meet their needs and wants and help them achieve their goals?

 

  1. Call to Action

A persuasive message is not true persuasion if your audience does not know exactly what they need to do. Be specific and precise. In order to complete the solution to their problem, they must take action. This is the climax, the peak of your logic and emotion. The prescribed actions must be feasible. Make your call to action as easy as possible.

 

Using this type of structure facilitates people's acceptance of your message and clarifies what you want them to do. We all have a logical side to our mind, which results in our need for order and arrangement. If we don't sense some sort of structure, we tend to become confused. If you can't be clear, concise, and orderly, your prospect will find someone else who is.

 

Link to Article: https://www.ncbi.nlm.nih.gov/pubmed/25811633