Charlie Williams - Shop it like it’s hot: E-commerce content that’s worth a damn
Release Date: 08/03/2017
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Rob Watson - After 12 months of testing, why I’m moving all campaigns over to Smart bidding
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James Murray - The Great Balancing Act: Walking the tightrope between Google parity and innovation
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Nadya Birca - The use of PPC for multi-channel audience management
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Matthew Soakell - The Future Is Here – A Paid Search Perspective On Automation
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info_outlineThis talk was originally delivered by Charlie Williams during a brightonSEO Conference.
You’ve got hundreds, or thousands, of products, constant new competitors and lack an army of copywriters to craft beautiful, bespoke product descriptions. E-commerce SEO isn’t easy; but with a bit of strategic thinking and a few tactics you can build a better shopping experience.
We’ll look at the questions we should ask to craft e-commerce content you can be proud of - that helps customers, ticks those search engine boxes for expertise, and reflects your brand.
Search veteran and content evangelist, Charlie works as part of the Screaming Frog team. A regular industry writer and speaker, Charlie love to share ideas on his specialties of content strategy, creative campaigns, technical SEO & keyword research.
Fascinated by content experiences and passionate about online business, you can find him talking content, UX, SEO & food on Twitter, or in the kitchen.