MGW #17 - “Happy Side-Effects of Channel Partnership” with Jen Spencer
Release Date: 07/12/2017
MGW #24 - How To Fire People
Mighty Good Work
MGW #24 - How To Fire People Welcome back to the newly relaunched Mighty Good Work with your hosts Aaron Schmookler, Co-founder and Trainer of The Yes Works and Kristin Adams, Co-director of Startup Grind and first time founder of ALL2. Last episode we discussed shifting both the thought process surrounding, dialogue about and facilitation of people quitting their jobs and this episode we are focused on the other side of that equation - how to fire people compassionately. While one might think that goes without saying, you’d be surprised what still occurs in the...
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MGW #23 - How to Retain Talent
Mighty Good Work
MGW #23 - How to Retain Talent Welcome to the Mighty Good Work relaunch. The focus hasn’t changed – this is still a podcast for people who want to make work a place worthy of the time we dedicate to it and for leaders and aspiring leaders who are committed to inspiring the same. We’ve tweaked the format, including a permanent new co-host, in the hopes of adding diversity of viewpoints, experience and topics for the benefit of our listeners. We are excited to share version 2.0 with you and on that note, let’s get started! In this episode we focus on shifting both the thought...
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MGW #22 - Putting Core Values to Work
Mighty Good Work
Here are some action items taken from the episode to help you put your company's core values to work: Step 1: To get your company values off the wall, and actually working in your organization from top to bottom, make sure INTEGRITY tops the list. Without integrity, your other values are just suggestions. Step 2: Define integrity. Don’t take for granted that everyone knows what it means. Many companies define integrity as, “do the right thing.” The problem with that is... people can and do argue all day about what the right thing is. A more practical definition for integrity is...
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MGW #21 - “Anxiety Free Workplace” with Bud Torcom
Mighty Good Work
GUEST: Bud Torcom https://mazamamedia.com/ Twitter: HIGHLIGHTS FROM OUR CONVERSATION: Bud Torcom’s Big Hairy Audacious Goal is an anxiety free workplace. I’ve wanted to treat people the way I want to be treated and work in the kind of workplace I’d want to be working in. As a digital marketing company, being in the office for normal business hours isn’t necessary. We’re on a constant, steady drip of the stress hormone, cortisol. OUr bodies did not evolve for a constant cortisol drip. Anxiety is making us sick. Bud’s not sure an...
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MGW #20 - “Dream Big. Perform Big” with Dan Ralphs_01
Mighty Good Work
GUEST: Dan Ralphs www.thedreamblog.com Twitter: @dreamtolead HIGHLIGHTS FROM OUR CONVERSATION: You can’t teach another person anything they don’t want to learn. They have to choose to learn it. If you can’t motivate people to choose to learn and grow, you won’t be very successful as a teacher… or as a leader. There’s a magic lever you can use to awaken that intrinsic motivation. It’s the question, “What’s the future for you? I’m an advocate for you.” Give them ownership of their future. We’re afraid of letting our people define success for...
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MGW #19 - You’re Doing Conflict Wrong
Mighty Good Work
There’s a lot out there about how to reduce conflict at work. A lot of the stuff out there is very good. This episode is about transforming conflict, and using it to your advantage. If conflict seems like something to avoid… If it seems like something you can win… Then, you’re doing it wrong. We’ve got a you can read. For those of you who don’t have time for well thought out articles, here’s your Mighty Good Work ADEPTability Skills Checklist: Slow Down Your primitive brain, and the fight or flight response is powerful, but it’s not the only game in...
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MGW #18 - Culture for Recruiting
Mighty Good Work
From THE YES WORKS, this is MIGHTY GOOD WORK. A podcast built on the stories of people and companies who are making good work happen. Whether it’s work as a place to be, work as a product or service, or work as a way to spend your life, we will be talking to those who are committed to excellence and who are succeeding in bringing Mighty Good Work into existence.
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MGW #17 - “Happy Side-Effects of Channel Partnership” with Jen Spencer
Mighty Good Work
GUEST: Jen Spencer Twitter: @JenSpencer HIGHLIGHTS FROM OUR CONVERSATION: Your partners are a natural extension of your sales, marketing, and customer success teams. And they should be treated as such. These relationships and their health starts at the top. Fear, uncertainty, and a lack of trust can erode the health of those partner relationships. What would help your partners be successful in the partnership. Give them access to all information and control that will help them succeed. Expose more to your partners than you may be inclined to. Alignment...
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MGW #16 - “Drive Learning and Growth” with Elaine Lin Hering
Mighty Good Work
GUEST: Elaine Lin Hering Across industries, people say that feedback conversations are their most difficult conversations -- both giving and receiving. ONe the receiving end, it’s triggering. On the giving end, you may cause a trigger in the receiver, and you don’t know how it’s being received. Three kinds of feedback: Positive feedback: appreciation Coaching: guidance for improved effectiveness Evaluation: Tracking against expectations In order to learn and thrive and do good work, we need all three kinds of feedback.Feedback is: solicited and...
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MGW #14 - “Thriving Business/ Product, Process, and People” with Eric Johnson
Mighty Good Work
GUEST: Eric Johnson -- CFO of Nintex Nintex is a leader in workflow and content automation. Making more time in workflow for what really matters. The Eric Johnson approach: When I make a commitment, I deliver on that commitment. That builds respect and trust. Caring about people, and hold a mark of high integrity. And look for creating benefit for everyone. If you’re great to work with, and you do great work, life goes pretty well. We’ve never taken venture capital to fund operations. How are we achieving excellence, growth and recognition? It’s a...
info_outlineGUEST: Jen Spencer
Twitter: @JenSpencer
https://www.linkedin.com/in/jenspencer/
HIGHLIGHTS FROM OUR CONVERSATION:
Your partners are a natural extension of your sales, marketing, and customer success teams. And they should be treated as such.
These relationships and their health starts at the top.
Fear, uncertainty, and a lack of trust can erode the health of those partner relationships.
What would help your partners be successful in the partnership. Give them access to all information and control that will help them succeed. Expose more to your partners than you may be inclined to.
Alignment at the executive level is key. A culture of partnership and a win-win compensation agreement that doesn’t lead partners to compete with one another lays the groundwork for successful partnership.
Why bring resellers or referral partners on board?
- They give you access to a community you wouldn’t have access to.
- Fill in expertise gaps with expertise you don’t have.
- Give you a regional access you don’t have.
Symbiosis adds value for the customer, and makes the customer very sticky. Customer first drives effective partnerships.
B2B buyers in a SAAS environment can change providers at a moment’s notice. To keep customers, you’ve got to add more and more value.
There are beneficial side-effects to great partnerships.
The differing perspectives and backgrounds of partnering organizations can drive and catalyze innovation.
In M&A circumstances, partner organizations can help to preserve the integrity of the original vision, and the customer service of an acquired company.
Strategies are strengthened by collaborating to develop and implement them across companies.
Understand why you are partnering. Be sure you’re on the same page with your partners. Align your purpose with theirs, or know this is not a right-fit partnership.
Build out partner personas the same way you’d build out customer personas. Be purposeful about partnering.
Build a business plan together.
Relationships are not all about the soft-stuff. Data can help predict what partner relationships will thrive.
Partnership is a human endeavor.
Choosing a partner is as important and nuanced as choosing an employee to hire.
A bad partnership can impact your brand. And without synergy, a partnership will fizzle out. That’s lost opportunity, and wasted investment.
For a long time, partnership seemed like a strategy for large organizations only. That’s not true anymore. Small and startup organizations are using partnerships to catapult them to success.
And lastly, while Jen Spencer is a huge animal lover, she does not trust birds.
Your host on Mighty Good Work is Aaron Schmookler.
https://www.linkedin.com/in/schmookler/
And, we’re The Yes Works -- Helping to make work good for people, and make people good for work.
Resources mentioned in today’s show:
Aaron’s appearance on Jen’s podcast: The Allbound Podcast
Allbound offers a free version of their platform to help you get started with your channel partner program.