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215: FaceBook Coaching Sessions- Show #1 with Kate O”Hara of Martha O’Hara Interiors

A Well-Designed Business®

Release Date: 08/09/2017

465: Jan Showers: A Glamorous Career show art 465: Jan Showers: A Glamorous Career

A Well-Designed Business®

Welcome to today's show, sponsored by Kravet Inc. We have the privilege today of having the Dallas-based interior designer, Jan Showers, join us on the show. As a successful entrepreneur, Jan understands the value of collaboration, which is a very important element of her business. In today's episode, she discusses her multi-faceted career, and she talks to us about the full lifestyle collection that she's created for Kravet, what it includes, and how her collaboration with Kravet came to be. Tune in now, to find out more! Jan's career spans three decades, and during this time, she has...

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464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner show art 464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner

A Well-Designed Business®

Welcome to Power Talk Friday! We are very happy to have Peter Lang, the Designer CPA, on the show with us today. Peter is one of the co-authors of LuAnn's book, A Well-Designed Business, The Power Talk Friday Experts. He wrote chapter two of the book, called 'Find The Best Accountant For Your Firm' because, as a creative, it can be really hard to lock down the financial side of your business. Today, Peter, who previously appeared in episode #349 of the podcast, talks to us about how he teaches designers to understand everything they really need to know about their finances. Listen in, to find...

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463: Sara Lynn Brennan: Package Your Design Services for Profit and Clarity show art 463: Sara Lynn Brennan: Package Your Design Services for Profit and Clarity

A Well-Designed Business®

Welcome! Today, Sara Lynn Brennan joins us on the show. Sara is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Eighteen months ago, Sara contacted LuAnn, telling her that she wanted to go to High Point Market, but she wasn't sure what to do or where to go. So LuAnn arranged to meet her there, and Sara spent two days with LuAnn and Sara Daniele, the CEO of Mydoma Studio, going from event to event, hanging out, talking, and allowing Sara to get to know some significant and influential people in the design industry. Since then, Sara has become the first and...

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462: Window Treatment Friday: Window Treatment Business Models, Part 1 show art 462: Window Treatment Friday: Window Treatment Business Models, Part 1

A Well-Designed Business®

Welcome to another episode of Window Treatment Friday, with LuAnn and her friend and co-host, Vita. Since starting the WTF series, they have been getting lots of emails from designers, asking questions related to their businesses. Finding the best business model for window treatment services was at the top of the list, so in today's episode, we will be outlining the framework for the 'Do It Yourself Model'. In this model, the designer takes all the risk and the responsibility- but gets all the money. In the following episodes, we will share different business models, so that you can choose the...

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461: Design Biz Live: 5 Fatal Errors in Your Interior Design Business show art 461: Design Biz Live: 5 Fatal Errors in Your Interior Design Business

A Well-Designed Business®

Welcome to another episode of our Design Biz Live series with Corey Klassen and Judith Neary! Today, Corey and Judith will be discussing five fatal errors that people tend to make in their businesses. Judith and Corey run their own design firms and they have both had years of experience in the design industry, so they know what it takes to create a successful business, and they understand what you need to do to avoid the pitfalls. Listen in today, to get their expert advice. Corey is the owner of Corey Klassen Interior design, based in Vancouver. He provides professional interior design...

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460: Power Talk Friday: Fred Berns: How to Strengthen and Re-Kindle Client Relationships show art 460: Power Talk Friday: Fred Berns: How to Strengthen and Re-Kindle Client Relationships

A Well-Designed Business®

Welcome to Power Talk Friday! Fred Berns is back on the show with us, and if you're a regular listener, you will know that he's one of our most repeated guests. Fred is a really powerful copywriter and he is also one of the co-authors of LuAnn's most recent book, A Well-Designed Business, The Power Talk Friday Experts. The topic for today's episode is Get Ready To Go Steady, so today, Fred will be explaining how to turn single sales into long-term sales. He really has a passion for helping designers to avoid leaving money on the table, so listen in, to find out what he has to share! Fred Berns...

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459: Dennis Scully: Business of Home Podcast Host show art 459: Dennis Scully: Business of Home Podcast Host

A Well-Designed Business®

Welcome! Today, we're delighted to introduce you to Dennis Scully, the host of the Business of Home Podcast where each week, he interviews interior design industry thought leaders, entrepreneurs, and creatives, to explore the changes and the challenges faced by the design community. In today's episode, Dennis and LuAnn talk tech. They discuss the way that technology is changing how business is done, and the adaptions that we have to consider making in our businesses. We all need to grow, innovate, and figure out new ways to make money and be profitable, so listen in today, to find out what...

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458: Power Talk Friday - Savour Partnership: Designing Wealth Into Your Business show art 458: Power Talk Friday - Savour Partnership: Designing Wealth Into Your Business

A Well-Designed Business®

Welcome to today's episode! We have a very special show for you, sponsored by Savour Partnership, which is owned by principals Leslie Carothers and Sam Henderson. Leslie and Sam both appeared previously in episode #209 when they first launched their company and they spoke to us about the importance of email marketing. Today, Leslie joins us. She is a visionary who has had a significant impact on our industry and she really knows how to help designers pivot and then come out of the change far stronger than ever before. Currently, Leslie and Sam have a new mission- to create awareness around the...

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457: Dane Austin: Confidence & Clarity Come From Experience show art 457: Dane Austin: Confidence & Clarity Come From Experience

A Well-Designed Business®

Welcome! Today, Dane Austin, of Dane Austin Design, joins us on the show. Dane founded his award-winning, full-service interior design firm, which specializes in luxury residential interiors throughout New England and North America, in 2009. Dane has a signature design process, which he calls the Dane Austin Design. He created this highly-organized process because he truly understands the value in building profit centers around creating packages. This customer-driven plan delivers custom solutions for full-service, turnkey projects and Dane uses the packages feature from Mydoma Studio to...

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456: Window Treatment Friday: Custom Made vs Ready Made Window Treatments show art 456: Window Treatment Friday: Custom Made vs Ready Made Window Treatments

A Well-Designed Business®

Welcome to the second episode of Window Treatment Friday! Starting this new series has rekindled a lot of excitement for LuAnn around window treatments! And she and Vita are both very excited to share with you that on the 24th of September, at the Design Trade Resources in Devon, Pennsylvania, they will be presenting a Continuing Education Unit, sponsored by Stout, on demystifying window treatments for interior designers. In today's episode, this dynamic duo will be discussing the pros and cons of using custom, versus ready-made window treatments. This show will set the scene for all the...

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Today, we have Kate O'Hara back on the show. Kate handles the marketing for Martha O'Hara Interiors and she has managed to grow their Facebook Page to two hundred thousand followers- enough to almost make LuAnn's brain explode! A lot of Designers have Facebook Pages, so Kate has graciously agreed to come back on the show, to help you to figure out and understand how you can try to duplicate what she has managed to do for her Design Firm. Listen in as Kate gives you some really actionable ways to do this.

Show highlights:

  • It really makes sense to go back and look at how you have things set up on your Facebook Page because every few months, something on Facebook is changing and you don't always know what that is and what you can do that's new. It's important to often check how you're set up and to update your page and your profile, as time passes.
  • Firstly, you need to think about the Facebook platform itself and what you want it to do for you. It can really be so many different things to different businesses.
  • You need to be creating consistent posts that you know your viewers can rely on, that they will The posts need to be relevant to the people who are following you.
  • There is a lot of success to be found in the more subtle nuances of social media- Facebook in particular. For example, are you trying to attract new clients, or are you wanting to build and interact with your community?
  • Putting thought to who you want to reach out to, may change the type of post that you're going to put together.
  • Kate explains how you're going to set up your Facebook Page: 1) Go back and look at how you've set up your business page (this must be separate from your personal page). 2) You may want to adjust your custom URL. 3) Fill in your 'about' page. All that info really is important. 4) Make your page really visually appealing- the cover photo is a huge opportunity for businesses.
  • A Call To Action can even be a contact button.
  • Take the time to fix things that look unprofessional- otherwise, you will appear
  • The posts that you're creating are really important! You need to share your work in ways that are meaningful to the people that you're talking to. They need to be fun and engaging.
  • Ways that you can add that extra layer of fun, or usefulness of the images that you're posting.
  • You will serve yourself best by being as mutually promotional with other firms, as you can be.
  • A little Facebook secret- when you're looking at your news feed, you see both what is recent and what is popular. Likes, shares, and comments are really important! Think quality over quantity.
  • Facebook really gives you great and direct feedback. Go and look at your analytics and adjust your course, if necessary.
  • Pay attention to what people are saying in their comments. Respond, or even edit things, if necessary.
  • You are ultimately in control of the tone that you're willing to accept on your page.
  • Schedule out your posts in batches, to remain consistent and save yourself time.
  • Consistency really is key with your posting.