Episode 8 - How to choose the right Facebook ads objective
Release Date: 08/15/2017
Lessons From 7 Figure Coaches
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After working with dozens of 7-figure coaches, I’ve noticed a few habits they all share. In this episode, I break down the key lessons that separate consistent million-dollar businesses from the ones still guessing. Get the complete strategy and step-by-step framework for creating ads that convert for Health Coaches. 10x With Ads > https://go.onefocusmarketing.com/10x-with-ads?utm_source=youtube
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How to Run Instagram Ads For Health Coaches (in 2026)
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Instagram ads have changed — what worked in 2023 doesn’t work now. In this episode, I show health coaches how to run ads that blend with content, attract real clients, and stay ahead of Meta’s 2026 updates. Get the complete strategy and step-by-step framework for creating ads that convert for Health Coaches. 10x With Ads > https://go.onefocusmarketing.com/10x-with-ads?utm_source=youtube
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Why Most Coaches Are Scaling Backwards
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Most coaches think scaling means running ads, hiring a team, or adding more systems — but that’s how they end up scaling backwards. In this episode, I share what real scaling looks like and how to grow by focusing on consistency, clarity, and smart tweaks that actually move the needle.
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The Problem With Meta Ad Experts (Like Me)
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Most Meta ad advice is really generic and the fact is ads are not one size fits all.
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Income Lies — Real Math vs. Marketer Math
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Most marketers twist numbers to make their results look better than they are. In this episode, I break down the difference between real math and marketer math so you can spot the tricks and make smarter decisions with your money.
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Why 90% of health coaching webinars fail and how this simple formula wins
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Most health and fitness coaches struggle with webinars that flop—and it's not because their info isn't good. It's because the structure is wrong. The 5 biggest mistakes most health coaches make with their webinars and a high-converting formula to fix it
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Can $500 Really Start a Six-Figure Coaching Business?
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Think you need thousands to run ads? Nope. In this episode, I’m breaking down how health and fitness coaches can turn a $500 ad budget into a repeatable, high-ticket client funnel. Free Full Ads Guide / Course: Turn your organic into 10x with ads
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The Top 5 Things You Must Know Before Running Reddit Ads
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Thinking about Reddit Ads? Before you burn your ad budget on a platform that hates being sold to, listen to this. Ben shares the top 5 things you need to know before running Reddit Ads—plus a breakdown of who they work for (and who should stay away).
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Drinking This Puts Business, Marketing, and Life Into Perspective
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I never thought this would happen to me much less be a story for a youtube video but life is what happens while you’re making plans. I think John Lennon said that.
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You Can Make Money Or Make Excuses But You Can’t Do Both
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Every income level comes with a new set of excuses. In this episode, Ben breaks down the hidden lies we tell ourselves at $10K, $100K, $500K, and $1M in business—and how those excuses keep coaches and course creators stuck.
info_outlineThe first thing Facebook asks you to choose when setting up a campaign is what the objective will be. They are trying to determine how and where to show your ads to help you accomplish what you want.
There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing.
On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision.
The 4 that are used consistently are:
- Conversions
- Traffic
- Engagement
- Lead Generation
BUT and this is a big but - before you even think about picking one you must outline your overall strategy so that once you have to pick on you’ll know exactly which one to choose.
You might choose conversions for driving people to a lead magnet or a webinar. You might use traffic for retargeting. You could use engagement to get more Facebook Live views…. Etc.
Suffice to say there is more to it than just picking one off the top of your head. If you need help or just want to be part of a supportive group that will help you and answer your Facebook ads questions - come on over and join Funnel Strategies for Facebook - https://www.facebook.com/groups/thefunnelstrategist/
See you there!!!!