59. James Swanwick Talks Success, Authenticity, and How He Built Several Multiple 7 Figure Businesses

Time stamped show notes:

[0:58] He owns Swanick Sleep with his brother Tristan and Tai Lopez.

[1:43] He started his company with blue light blocking glasses.

[2:16] Launched the company Black Friday 2016, selling 18 pairs on the first day.

[3:11] People figured out how to stack discount codes, and they lost thousands of dollars of inventory.

[3:51] Tai Lopez became a partner and investor in the business.

[4:09] They now sell on Amazon, their own e-commerce stores, home shopping networks, and conferences. Looking to get in retail stores in 2018.

[8:14] 4 types of buyers: practical, action, social, and emotional (PASE)

[11:19] Understanding who the core customer is helps you communicate in the same language.

[13:43] He gets pitched a lot of times to talk on their show or work for him. He looks for people who can add value.

[14:20] He likes people who are proactive, offer value, and understand who he is and what he needs.

[16:45] People think that “Hey, I would like to take you out for coffee” is a great way to inspire a connection,  but it’s not.  

[17:10] “You have to earn the right for a genuine friendship and a genuine relationship.”

[19:09] Ask: “What does this person need most right now?”

[20:18] The most successful people figured out the balance of giving and taking.

[21:22] How he communicates his boundaries

[24:29] How he gets back into balance: daily habits

[30:33] When people are treating him like a god, he reminds himself he’s just a guy.

[36:19] Ways he grounds his messages or catches himself when he’s not grounding

[40:31] People will respect you for your success but love you for you failures.

[42:43] We all start somewhere and it’s at 0.

[43:00] When you do well with what you’re given and you put in an effort, you have the opportunity to achieve sometting great.

[43:09] A leader doesn’t create more followers; they create more leaders (Tony Robbins).

Three key points:

1. 4 types of buyers: practical, action, social, and emotional (PASE)
2. “You have to earn the right for a genuine friendship and a genuine relationship.”
3. The most successful people figure out the balance of giving and taking.

Resources mentioned:

Give and Take - book

Last question:

He would like to find a General Manager or operations type person or executive assistant for his business.

How to contact him:

Email: james@jamesswanick dot com